ACHE 2015

Concurrent - Includes content presentation and Q & A with audience

As students continue to leverage digital content as a key component of their education decisions, the need for timely and relevant content is only going to continue to grow. Learn how you can create new content efficiently, re-purpose existing content, and empower your students, faculty, and alumni to fuel your content marketing initiatives. This session will cover the opportunities and challenges of executing a content marketing strategy, the changes in your audience’s content expectations, and the critical importance of understanding the role that context plays in placement and distribution.

Marketing / Social Marketing

Program Directors
Deans & Senior Administrators
Marketing Staff