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ACHE 2015

du 9 au 11 November 2015

St. Louis, Missouri

The Three C's of Content Marketing in Education: Creation, Curation, and CrowdSourcing

mardi 10 novembre 2015 à 14:15–15:15 CST
Breakout 5 - Concurrent
Session Type

Concurrent - Includes content presentation and Q & A with audience

Session Description

As students continue to leverage digital content as a key component of their education decisions, the need for timely and relevant content is only going to continue to grow. Learn how you can create new content efficiently, re-purpose existing content, and empower your students, faculty, and alumni to fuel your content marketing initiatives. This session will cover the opportunities and challenges of executing a content marketing strategy, the changes in your audience’s content expectations, and the critical importance of understanding the role that context plays in placement and distribution.

Session Focus

Marketing / Social Marketing

Session Audience
Program Directors
Deans & Senior Administrators
Marketing Staff

Primary Presenter

[photo]
Moses Lee, Keypath Education
Contact information
Brief Bio

Additional Presenter #1

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