Creating Business Partnerships in Order to Increase Enrollment
Session Type
Concurrent - Includes content presentation and Q & A with audience
Session Description
With the goal to increase enrollments, Columbia College is looking to their non-traditional education units for strategic responses. Business development marketing, or B2B, is the latest frontier in higher education marketing, following similar trends in other industries. This session will provide specific examples of Columbia College’s B2B efforts to create strategic and long-term relationships with a variety of external partners in order to outpace competition and sustain growth.
Session Focus
Marketing / Social Marketing
Session Audience
Marketing Staff
Primary Presenter
![[photo]](https://secure.gravatar.com/avatar/3d8873587ef7e55ef462b28b17bb4fa3.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "Ann Merrifield, Columbia College")
Ann Merrifield, Columbia College
Contact information
amerrifield@ccis.edu
573-875-7841
Brief Bio
Ann Merrifield is the Director of Business Development for Columbia College. Her primary responsibility is to cultivate partnerships with a wide range of public and private employers to meet professional development needs in the work place and support increased enrollments at Columbia College. She has over 24 years of workforce development and teaching experience, a Master’s degree in Education with a concentration in Curriculum Development and Instruction, Educational Technology, and a Bachelor of Science in Education with a concentration in Special Education.