ACHE 2015
November 9–11, 2015
St. Louis, Missouri
How to Optimize Your Video Content Marketing Efforts with Hangouts on Air
Session Type
Concurrent - Includes content presentation and Q & A with audience
Session Description
As the growth of video marketing continues, institutions that optimize for the world's second largest search engine (YouTube) and create video content that is designed to build brand awareness, engage with, and educate their target audiences will be poised for growth and future success. In this presentation, attendees will learn about how to successfully optimize their video content marketing efforts for reaching larger audiences online and creating high-quality, interactive and informative video content at scale using Hangouts on Air.
Session Focus
Marketing / Social Marketing
Session Audience
Faculty
Student Services Providers
Marketing Staff
Advisers
Primary Presenter
![[photo]](https://secure.gravatar.com/avatar/31123d8dc2722753e99425f82387fce3.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "Grant Tilus, Collegis Education")
Grant Tilus, Collegis Education
Contact information
grant.tilus@collegiseducation.com
952-844-5642
@granttilus
Brief Bio
Grant Tilus is an Associate Inbound Marketing Manager at Collegis Education, a marketing and technology company serving higher education clients, where he is responsible for leading content strategy initiatives. Grant also leads the strategy, production and promotion for our YouTube and Google+ Hangouts on Air projects. He has been quoted in Entrepreneur magazine showcasing the value in using Hangouts on Air and believes that any business/organization can find benefits in using them.
He is also the Content Marketing Director for MnSearch, a local search marketing non-profit. To find more of Grant's previous speaking engagements at SMX, ClickZLive and other events please go to: http://www.slideshare.net/granttilus