ER&L 2013
March 17–20, 2013
Austin, Texas
2013 ER&L Online Program Search Tool
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Workshop: Social Media Marketing for Libraries
Keywords
social media, marketing, emerging technologies, outreach
Learning Objectives
Participants will: learn the building blocks of social sharing and endorsement, explore social media marketing in context and as used in related industries, compare and discuss best practices developed by peer libraries, and experiment with leading platforms.
Abstract
Social media marketing leverages multiple information channels to deliver content, engage with customers, and build community. This workshop will combine theory, case studies, real-time examples, and hands-on exercises. Be prepared to share examples from your own library and create a social media action plan.
2013 Conference Track
Collection Development
Presenters
![[photo]](https://5d67d7d2fab6aa2c003d-a12b070af57c9bbc32c5a41a66298b76.ssl.cf1.rackcdn.com/251/profile_78b28dae1fac8554b99204be172b583c.png "Lisa Carlucci Thomas, Design Think Do")