social media, marketing, emerging technologies, outreach

Participants will: learn the building blocks of social sharing and endorsement, explore social media marketing in context and as used in related industries, compare and discuss best practices developed by peer libraries, and experiment with leading platforms.

Social media marketing leverages multiple information channels to deliver content, engage with customers, and build community. This workshop will combine theory, case studies, real-time examples, and hands-on exercises. Be prepared to share examples from your own library and create a social media action plan.

Collection Development