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2015 Out & Equal Workplace Summit

du 5 au 8 October 2015

Dallas, TX

LGBT as a Market: Successful Corporate Strategies to Improve Reputation and Increase Sales

mercredi 7 octobre 2015 à 15:30–17:00 CDT
Metropolitan
Workshop Description

There are many reasons for a corporation to initiate LGBT inreach and outreach strategies. Increasing consumer sales is certainly a major objective for many. This workshop will explore successful corporate strategies to improve LGBT reputation, and its relationship to sales and marketing. We will look at both broad "LGBT community" approaches, as well as present the case for strategically targeting specific demographic segments within the community such as lesbians, transgender, millennials, etc. For many companies, an initiative focused on specific segments within the LGBT community yields the best return on investment.

Has this workshop been presented before?

No

Contact (primary)

Thomas Roth, Community Marketing & Insights

Presenters

Thomas Roth, MBA, Community Marketing & Insights
Professional Title

President

Mr. David Paisley, B.S., Community Marketing & Insights
Professional Title

Senior Research Director

Michael Furstenberg, Aetna
Professional Title

Director of Marketing

Hilary Shaev, National Basketball Association
Professional Title

Vice President, Marketing

Chargement en cours …