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2015 Out & Equal Workplace Summit

October 5–8, 2015

Dallas, TX

Powerful Branding Concepts for Your Employee/Business Resource Group

Thursday, October 8, 2015 at 10:00 AM–11:30 AM CDT
Miro
Workshop Description

Representatives from Chubb Group of Insurance Companies and Johnson & Johnson will share recent experiences in rebranding their employee / business resource groups (E/BRG’s) and provide best practices for other companies contemplating a rebranding initiative of their own.

Specifically, the workshop will provide tips & tools to help set goals for your organization, learn how you can gain corporate and member support, and create a simple plan for executing a branding or rebranding initiative. The workshop will be led by Christie Alderman, a Vice President at Chubb and Paul Scoggins, a Vice President at Johnson & Johnson and will focus on driving greater engagement from prospective LGBTQQIA and Ally members, gaining greater internal and external E/BRG recognition and support E/BRG international expansion goals.

Has this workshop been presented before?

No

Contact (primary)

Mr. Jeffrey G Viner, Chubb Group of Insurance Companies

Presenters

Christie S. Alderman, Chubb & Son
Professional Title

Vice President, Client Services & New Product Manager

Paul Scoggins, Johnson & Johnson
Professional Title

General Manager

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