2015 Out & Equal Workplace Summit
October 5–8, 2015
Dallas, TX
Wells Fargo and Marriott: Recent Case Studies in LGBT-inclusive Marketing
Workshop Description
Big companies have recently taken big steps in LGBT-inclusive advertising campaigns. Learn how Wells Fargo and Marriott both navigated internal and external hurdles to create meaningful advertising that authentically represented the LGBT community. Considerations such as how ideas were sold to executive leaders, amplification of positive reaction, and mitigation of negative response will all be explored. Case studies will include Marriott's on-going LGBT-focused #LoveTravels campaign and Wells Fargo's recent national television commercial featuring a lesbian couple working to learn sign language prior to adopting a deaf child.
Has this workshop been presented before?
No
Contact (primary)
Charles B Garrison, Wells Fargo
Presenters
John Lake, Wells Fargo
Professional Title
Vice President/Enterprise Marketing LGBT Segment Manager
Mr. Bob Witeck, Witeck Communications, Inc.
Professional Title
President, Witeck Communications
Apoorva Gandhi, Marriott
Professional Title
VP, Multicultural Markets and Alliances