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2015 Out & Equal Workplace Summit

October 5–8, 2015

Dallas, TX

Wells Fargo and Marriott: Recent Case Studies in LGBT-inclusive Marketing

Wednesday, October 7, 2015 at 11:00 AM–12:30 PM CDT
Coronado A
Workshop Description

Big companies have recently taken big steps in LGBT-inclusive advertising campaigns. Learn how Wells Fargo and Marriott both navigated internal and external hurdles to create meaningful advertising that authentically represented the LGBT community. Considerations such as how ideas were sold to executive leaders, amplification of positive reaction, and mitigation of negative response will all be explored. Case studies will include Marriott's on-going LGBT-focused #LoveTravels campaign and Wells Fargo's recent national television commercial featuring a lesbian couple working to learn sign language prior to adopting a deaf child.

Has this workshop been presented before?

No

Contact (primary)

Charles B Garrison, Wells Fargo

Presenters

John Lake, Wells Fargo
Professional Title

Vice President/Enterprise Marketing LGBT Segment Manager

Mr. Bob Witeck, Witeck Communications, Inc.
Professional Title

President, Witeck Communications

Apoorva Gandhi, Marriott
Professional Title

VP, Multicultural Markets and Alliances

Mr. David Paisley, B.S., Community Marketing & Insights
Professional Title
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