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The Human Emotions of Fear and Love: ‘Drivers’ of Individual Investor’s Decisions
Keywords: 5 words maximum
Emotional Finance, Fear, Love, Individual
Very short description for use in the program to help attendees understand more than a title can describe
For a long time, finance theory has been built on the assumption that investors behave rationally. If so, financial markets should have an efficient price discovery mechanism. In practice, several inefficiencies have been found in the financial markets. To explain these anomalies, earlier literature postulated that individuals have traits of rationality and so-called “irrationality” in their investment behavior. The so-called “irrationality” may be linked to human emotions. This study seeks to contribute to the burgeoning field of emotional finance by examining whether the human emotions of ‘fear’ and ‘love’ drive the individual investor’s decision making process in whole or part.
Lead & Corresponding Author
Dev Prasad, University of Massachusetts Lowell
Job Title
Professor of Finance
Additional Authors
M R Shollapur, Siddaganga Institute of Technology
Job Title
Director Post Graduate Department of Management Studies & Research Centre