Saltar al contenido principal
logo

2015 Conference

del 15 al 16 de October del 2015

Orlando, FL

Welcome to the AFS Conference 2015 Schedule App. Please use the search features to see when your session or poster has been scheduled to take place. 

Herd Behavior in Auto Insurance Purchase Decision

jueves, el 15 de octubre de 2015 a las 14:05–15:35 EDT
1-Council
Keywords: 5 words maximum

Herd behavior in insurance purchases

Very short description for use in the program to help attendees understand more than a title can describe

Consumers tend to search for information to reduce uncertainty and risk. In complex and unfamiliar situations, people attempt to utilize all accessible information, including product profiles and recommendation information in making final decisions (Todd and Benbasat, 2000). Furthermore, consumers may use heuristics, such as recommendations from others, to minimize the effort of decisions-making (Lee and Geistfeld, 1998). In this paper, by conducting a well-designed survey, we examine the herd behavior in the insurance markets and relative strength of an expert opinion versus crowd opinion influencing auto insurance choices of consumers.

Lead & Corresponding Author

FAN LIU, PhD, Shippensburg University
Job Title

Associate Professor in Finance

Additional Authors

Cargando…