Setting Trends: The LGBT Consumer
Tuesday, October 6, 2015 at 3:30 PM–5:00 PM CDT
Grand Ballroom AB (Case Study)
Workshop Description
What’s the next big thing? It’s a question retailers, manufacturers and marketers ponder incessantly so they can be at the forefront of growth with the latest innovations, media and consumer groups. And when it comes to looking for trendsetters in these areas, they would be wise to take note of American lesbian, gay, bisexual and transgender (LGBT) households. The panel will share insights from Nielsen's latest LGBT Consumer report and how you leverage ERGs to drive business impact.
Has this workshop been presented before?
No
Contact (primary)
Mrs. Sherri M Dublin, Nielsen
Presenters
Mrs. Sherri M Dublin, Nielsen
Professional Title
Director, Diversity Programs