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S44-01 - Developing Marketing Plan for Library Databases to Optimize Return on Investment
Tuesday, April 5, 2016 at 9:45 AM–10:00 AM CDT
Room 301
Conference Track
5. User Experience
Learning Objectives
Following this session,
- Participants will learn how to develop an effective marketing plan for library databases using both free and paid methods to enhance discovery, access and utilization.
- Participants will learn about different strategies to maximize return on investment through promotion and marketing of library databases for their libraries and institutions.
Abstract
The goal of this presentation is to provide different strategies to maximize the return on investment through promotion and marketing of library databases. It will also uncover the popular marketing theory & practices in use to develop an effective marketing plan for library databases using both free and paid methods.
*This short talk is part of session "S44 - External Relationships"
Presenters
![[photo]](https://secure.gravatar.com/avatar/0dddb35338275e3bf2cf3a9beab149ec.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "Dr. Kanu A. Nagra, Ph.D, Borough of Manhattan Community College/CUNY")