ER&L 2016

April 3–6, 2016

Austin, Texas

Visit our "Search the ER&L 2016 Program" page to peruse all the accepted and peer-reviewed sessions for the 11th Anniversary Electronic Resources and Libraries Conference, April 3-6, 2016.

Click to view information about ER&L 2016 Online and Austin registration.

S44-01 - Developing Marketing Plan for Library Databases to Optimize Return on Investment

Tuesday, April 5, 2016 at 9:45 AM–10:00 AM CDT

Room 301

Conference Track

5. User Experience

Learning Objectives

Following this session,

Participants will learn how to develop an effective marketing plan for library databases using both free and paid methods to enhance discovery, access and utilization.
Participants will learn about different strategies to maximize return on investment through promotion and marketing of library databases for their libraries and institutions.

Abstract

The goal of this presentation is to provide different strategies to maximize the return on investment through promotion and marketing of library databases. It will also uncover the popular marketing theory & practices in use to develop an effective marketing plan for library databases using both free and paid methods.

*This short talk is part of session "S44 - External Relationships"