Visit our "Search the ER&L 2016 Program" page to peruse all the accepted and peer-reviewed sessions for the 11th Anniversary Electronic Resources and Libraries Conference, April 3-6, 2016.
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W06 - Workshop! E-Resources & Social Media: How to Optimize, Promote, Connect, and Assess
Conference Track
5. User Experience
Learning Objectives
Following this session, participants will be able to use social media to promote e-resources effectively to their library community
Following this session, participants will be able to identify which social media channels to use in e-resource promotion
Following this session, participants will be able to optimize their web-based content for sharability on social networks
Following this session, participants will be able to assess their efforts to promote e-resources using social media
Abstract
This workshop will give participants an intentional and informed approach to using social media to promote e-resources to library community. Participants will develop a social media plan, learn how to optimize e-resources for social media sharing, connect with community, and assess their efforts. Plans will be tailored for organizational capacity.