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D07 - Your Librarian: Breaking Down the Barriers between Students and Subject Librarians with Emotional Design Techniques
miércoles, el 6 de abril de 2016 a las 14:10–14:55 CDT
Room 301
Keywords
Emotional design, academic library websites, undergraduate students, engagement, marketing
Learning Objectives
develop an understanding of the barriers to student engagement with librarians
learn about emotional design techniques and how they can benefit the library user experience
walk away with ideas for improving student engagement with the library and librarians
Abstract
There can be many barriers between undergraduates and subject librarians: a poor web presence, lack of awareness, and crucially, reluctance to seek help. To reduce this friction, USU libraries have explored a web design concept that is more emotionally-engaging and presents librarians as friendly, capable partners in the research process.