T10: Speaking the language of philanthropy: tapping into the transformative power of private funding
Session Description
Generously Sponsored By: DFC Events
Libraries have traditionally relied on public funding to support the spaces, collections and programs that enrich the communities they serve. Today, philanthropic and grant funding are becoming increasingly important to both university and public libraries. Not surprisingly, the degree to which libraries incorporate fundraising into their strategic plans is a strong predictor of fundraising success. To do this can be disruptive – but when done well, the results of incorporating fundraising into the mandate of libraries can be transformational.
This session will provide an overview of the basic concepts of fundraising, and explore what librarians can to do support the success of their organization’s fundraising program.
Senior fundraising professionals from British Columbia’s academic and public libraries will reveal how your organization can incorporate fundraising into its strategic plans – and how you can easily support fundraising success without ever asking for money!
Topics covered include:
• The five stages of the donor cycle; discovery, assessment, cultivation, solicitation and stewardship
• The giving pyramid; annual giving, major gifts, and planned gifts
• Relationship building; who to talk to, how to find them, and how long before they make that transformational gift
• The value of stories and the value of librarians as storytellers
• Investing in fundraising and the practicalities of building philanthropic capital
• Similarities and differences between fundraising in academic and public libraries
• Keeping the library in the fundraising equation
• Transforming role of librarians as fundraisers, whether in public or private sector
• Interconnectivity and support between libraries towards transformation
• How fundraising, broadly speaking, communicates value of libraries in society to donors
Speakers
Ms Cyndy Hill, Surrey Libraries
Biography
Cyndy Hill has been the Director of Development at Surrey Libraries, working with the library team to expand fund development programs, develop the brand, institute donor cultivation and stewardship practices, launch well?received signature fundraising events, and create marketing and media campaigns. Under Cyndy’s leadership, Surrey Libraries has launched the Literacy for Life fundraising campaign, with a goal of raising $500,000 to create awareness of the importance of literacy. Cyndy is chair of the Fraser Valley Committee for the Association of Fundraising Professionals, and has recently been recognized as a Surrey Board of Trade Women in Business 2013 Finalist.
Virginia Hong, Simon Fraser University
Biography
Virginia Hong is the Director of Advancement at Simon Fraser University Library. Since 2010, she worked closely with the Dean of Libraries to strategize and nurture private support for key priorities in the Library. With over 15 years of fundraising and nonprofit experience, Virginia brings to the library a passion for community and relationship building. As part of the Power of Engagement Campaign for SFU’s 50th Anniversary, the library has brought in over $6,000,000 of philanthropic support over the last four years. Virginia is a candidate in the Executive Masters of Business Administration program at SFU.
Ms Daphne Wood, Greater Victoria Public Library
Biography
Daphne Wood is the Director of Communications and Development of the Greater Victoria Public Library (and a former colleague of Jenny Marsh at Vancouver Public Library). Over the course of her career, Daphne has managed community relations, communications and fund development in the public, private and non-profit sectors. A graduate of Carleton University’s School of Journalism, Daphne also holds a Masters of Business Administration from Royal Roads University, and an Executive Masters of Library Information Science from San Jose State University. She is incoming President of the British Columbia Library Association.
Christine Walde, University of Victoria Libraries
Biography
Christine Walde is the Grants and Awards Librarian at the University of Victoria Libraries, where she supports and enhances the research activities, advancement and community engagement priorities of UVic Libraries, specifically in the areas of grants funding and awards, as well as special projects related to community engagement.
Ms Jenny Marsh, Vancouver Public Library Foundation
Biography
Jenny Marsh is Executive Director of the Vancouver Public Library Foundation. Since 2013 she has raised major, special event and annual gifts to enhance VPL spaces, collections and programs. She and her team work closely with VPL’s Chief Librarian and management team – especially Marketing Communications! – to develop strategies to increase philanthropic and grant funding to VPL. Her work in philanthropy began at UBC, where she raised more than $2M to support projects in the faculties of Science and Medicine. Prior to UBC, Jenny led the account teams at Boston-based marketing consultancy Aquent and at Paradigm, a Tokyo-based branding & communications firm.
Leslie Fields, University of British Columbia
Biography
Leslie Fields, CFRE has been a fund raiser for over 25 years. Over the past 20 years Leslie has worked at the University of British Columbia where she built the Faculty of Education Campus Fund Raising program to a $1 million goal before moving to UBC's Museum of Anthropology where she successfully managed its $10 million fund raising capital campaign goal and sponsorship campaign for one of its largest exhibits, Safar Voyage. She is currently Director of Development for UBC Library. Prior to UBC Leslie worked for the Vancouver Aquarium, Hennessy & Associates and Vancouver Opera.