BC Library Conference 2016

Perception is reality – or so the saying goes. How are libraries perceived by those outside of our profession, and how does this impact public library support? A panel discussion comprised of advertising, marketing and journalism professionals will discuss some of the critical challenges and opportunities of the library brand. This will be a frank and energizing account of our current state with time for dialogue among participants.

Speaker: Daphne Bramham - Daphne Bramham is a Vancouver-based journalist and author. She has written extensively about the children’s rights, women’s rights and even animal rights. A columnist for the Vancouver Sun since 2000, she was a finalist for the 2012 National Newspaper Award for column writing, an award she won in 2004. In 2004, she also received the Jack Webster Award for commentator of the year.
A three-time winner of the Beyond Borders award for stories on the exploitation of children, she received the Rosemary Brown Award for Women in 2015. Daphne has an honorary doctor of letters degree from Capilano University and has been named a distinguished alumni of both Simon Fraser University and the University of Regina. Her book, The Secret Lives of Saints: Child Brides and Lost Boys in Canada’s Polygamous Mormon Sect, was published by Random House in 2008 and was a finalist for three national, non-fiction book awards.
Daphne was born in Regina and has a bachelor of arts degree in English and German literature from the University of Regina, a bachelor of applied arts in journalism from Ryerson University and a master of arts degree in liberal studies from Simon Fraser University.

Speaker: Kim Moller - Moller has executed business and marketing strategies, communications and customer relations management systems for organizations as diverse as Colgate Palmolive, Philips-Conoco, Nokia Systems, FIAT Automobiles, Royal Roads University, Helijet International, BC Shared Services Agency and The Ministry of Children and Family Development. He is adjunct faculty, organizational management advisor and strategic mentor with RRU, very involved with start-ups, and also associated with the School of Business at Camosun College where he instructs in Internet marketing. Moller holds a MSc in marketing and strategic planning, as well as a Bachelor of Commerce degree specializing in organizational strategy and behaviour. He is also a Certified Executive Coach and currently pursuing Masters Certification with the International Coach Federation (ICF). He consults and coaches organizations, businesses and entrepreneurial individuals in business and marketing strategy, competitive advantage and organizational branding.

Speaker: Carla Shore - Carla S. Shore APR FCPRS is the Principal of C-Shore Communications Inc., a Vancouver-based boutique communications agency. Carla has worked in the communications field for more than 20 years. She is an award-winning, dynamic public relations specialist and writer with talent for planning, coordinating and executing successful communications campaigns and a passion for plain language. She is an expert on communications auditing, helping public institutions like libraries and school boards understand how their marketing and communications programs are resonating with their audiences and guiding them on the best use of their communications resources. Her career in Ontario and B.C. has included work with federal government departments, provincial agencies, civic institutions, school districts, software companies, large corporations, PR agencies and non-profit groups. She served as the Director of Communications for the Cohen Commission of Inquiry into the Decline of the Sockeye Salmon on the Fraser River. Carla is the Chair of the board of Vancouver Farmers Markets and a board member with LOCO BC. Learn more at www.cshore.ca.

Speaker: Zdenka Buric - Zdenka is Managing Partner at NATIONAL Public Relations and has more than 20 years of experience in corporate communications and media relations. During her 19 years at NATIONAL, Zdenka has served a broad range of clients, focusing on private and public sector organizations, First Nations groups and trade associations. She provides senior counsel in many areas including crisis communications, issues management, labour relations and media relations. Zdenka is an active volunteer in the community and is currently on the Board of Governors for Langara College and on the Board of Directors for the Minerva Foundation. She is involved with Breakfast Clubs of Canada and numerous children’s sports organizations. She holds a Bachelor of Arts degree in Sociology and Anthropology from Simon Fraser University. Zdenka lives in Vancouver with her husband and their two daughters.