2016 National Conference

Combining her expertise in strategy, analytical thinking, teaching and design, Emma leads knowledge management and learning at Purpose. She focuses on codifying Purpose’s knowledge around participation, campaigning and impact measurement, and on developing and facilitating trainings for Purpose employees and for partners around the world. She has taught the core principles of Purpose’s approach to the employees and grantees of major philanthropies such as the Gates Foundation, Hewlett Foundation, and the Citi Foundation. She also works with her colleagues to share Purpose’s experience and knowledge through articles and conferences that reach the wider public. Emma built the foundation for her current work through studies in conceptual art and architecture. She holds a Bachelor of Arts in Visual and Environmental Studies from Harvard University and a Master of Architecture from Yale University, where she held research and teaching positions and served as co-editor of the architecture school’s annual journal.

Anne Keenan is a Senior Strategy Director at Purpose and a leader of the Corporate practice. Anne brings over fifteen years of digital marketing expertise to Purpose’s partners, with experience at both progressive advocacy organizations and agencies – from Echo & Co. to Planned Parenthood Federation of America. As a digital strategist, she loves that she gets to solve problems for a living. Most recently, Anne was the SVP of Strategy for Hearst’s iCrossing, a full-service digital marketing agency. She built integrated, cross-channel digital programs for retail, finance, healthcare, and publishing clients, including Voya, HSN, Bernstein, Pep Boys, Hearst Magazines, and BlueCross BlueShield. In this role, she was responsible for strategy in the East and Central regions, as well as the agency’s social media practice. Previous agency roles included serving as the Senior Vice President of Digital at Brodeur Partners, and as a Strategy Architect at EchoDitto. At these firms, she worked with clients including Feeding America, Iraq and Afghanistan Veterans of America, American Cancer Society, and National Academy Foundation to develop digital and web strategy that engaged their supporters.

On the non-profit side, Anne served as the Director of Online Content and New Media Strategy at Planned Parenthood Federation of America, overseeing online content, strategy and implementation for the organization. At Planned Parenthood, Anne developed the organization’s social media and content strategy, which doubled the number of social media supporters, expanded Spanish-language visitors, and coordinated messages across Planned Parenthood’s 90 affiliates. She also worked at Planned Parenthood of New York City (PPNYC) as the Director of Advocacy and Marketing, building the organization’s grassroots organizing program, planning and implementing large-scale marketing campaigns, and serving as the director of PPNYC’s electoral organization. Anne graduated summa cum laude from Smith College and lives in Brooklyn.