ACHE 2016
October 17–19, 2016
New Orleans, Louisiana
Mapping your Marketing
Session Type
Thinking (Concurrent Session): 60-75 minutes
Session Description
How do we overcome the obstacles of marketing budget and staff constraints to meet the ever-growing need to increase student enrollment? The answer is collaboration and structure. This session will cover the importance of incorporating team collaboration and marketing fundamentals to jump-start new programs or resuscitate existing programs, and building a marketing strategy framework to help your team take the world by storm one CE program at a time.
Session Focus
Marketing/Social Marketing
Session Audience
Faculty
Program Staff
Student Services Providers
Primary Presenter
![[photo]](https://secure.gravatar.com/avatar/3131082f27ce1e59610be9a8d5c6b9f9.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "Jenny Hinely, University of West Florida Department of Continuing Education")
Jenny Hinely, University of West Florida Department of Continuing Education
Brief Bio
As Marketing and Creative Manager of the Distance and Continuing Education Department at the University of West Florida, Jenny is responsible for all marketing campaigns within the unit and plays a key role in the department’s collaborative marketing efforts throughout campus and in the community. A graduate of UWF, Jenny has been the recipient of numerous design and teamwork awards and previously served as the Assistant Director of Graduate Recruitment and Marketing in the UWF Graduate School, Creative Director of Atlanta Metropolitan Publishing, Inc., and Graphic Designer/Copy Editor at the Pensacola News Journal.