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ACHE 2016

October 17–19, 2016

New Orleans, Louisiana

Mapping your Marketing

Tuesday, October 18, 2016 at 2:00 PM–3:00 PM CDT
Royal Salon
Session Type

Thinking (Concurrent Session): 60-75 minutes

Session Description

How do we overcome the obstacles of marketing budget and staff constraints to meet the ever-growing need to increase student enrollment? The answer is collaboration and structure. This session will cover the importance of incorporating team collaboration and marketing fundamentals to jump-start new programs or resuscitate existing programs, and building a marketing strategy framework to help your team take the world by storm one CE program at a time.

Session Focus

Marketing/Social Marketing

Session Audience
Program Directors
Program Staff
Student Services Providers

Primary Presenter

Jenny Hinely, University of West Florida Department of Continuing Education
Brief Bio

As Marketing and Creative Manager of the Distance and Continuing Education Department at the University of West Florida, Jenny is responsible for all marketing campaigns within the unit and plays a key role in the department’s collaborative marketing efforts throughout campus and in the community. A graduate of UWF, Jenny has been the recipient of numerous design and teamwork awards and previously served as the Assistant Director of Graduate Recruitment and Marketing in the UWF Graduate School, Creative Director of Atlanta Metropolitan Publishing, Inc., and Graphic Designer/Copy Editor at the Pensacola News Journal.

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