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ACHE 2016

October 17–19, 2016

New Orleans, Louisiana

Adult Student Enrollment Decision Making Priorities

Monday, October 17, 2016 at 1:00 PM–2:00 PM CDT
Royal Salon
Session Type

Thinking (Concurrent Session): 60-75 minutes

Session Description

What are the most important factors in an adult student’s enrollment decision? What is most important to them as they sit down to select an institution? Decision-making data gathered from recent Aslanian market studies will be presented with an eye on helping attendees understand the criteria that are weighed most heavily -- and not -- in deciding on their institution of choice. These patterns will lead to a discussion on motivation, institutional messaging, and the relative importance of cost, quality, reputation, convenience, and much more. 

Session Focus

Marketing/Social Marketing

Session Audience

Deans & Senior Administrators

Primary Presenter

Scott Jeffe, EducationDynamics
Brief Bio

Scott Jeffe is Director of Market Research and Operations for Aslanian Market Research, and has worked as Carol Aslanian’s research partner for 18 years. In his current position, he is responsible for the management and coordination of all of AMR’s operations: institutional market research studies, professional development seminars, and national research projects on adult and online students learning patterns. He has managed research projects for more than 100 colleges and universities and has researched and planned more than 40 professional development programs designed for college administrators.
Mr. Jeffe regularly presents on topics related to the recruitment and retention of adult and online student at Aslanian seminars as well as national and regional conferences – including the ACHE National Conference, the Online Learning Consortium (formerly Sloan-C) National Conference, the UPCEA national conference, UPCEA New England and Middle States Regional Conferences, the Council for Accelerated Programs fall conference, and the Canadian Association of University Continuing Education National Conference.
Mr. Jeffe holds a BA in History from St. Lawrence University and an MPA from Rockefeller College of Public Policy at the State University of New York at Albany.

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