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Global Conference 2019

July 12–16, 2019

Peking University, Beijing, China

Proposal authors can use this tool to see where they have been placed in the agenda. Please scroll down to search by Author Name (Note: if the submitting author did not add all authors to the ProposalSpace form, only First & Corresponding Author will be searchable), or by Date/Time.

 

2.1 Striving for the Synergy of Branding and Selling: The Chinese Experience

Saturday, July 13, 2019 at 3:15 PM–4:30 PM CST
1 Room 1

First & Corresponding Author

Hairong Li

Additional Authors

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Advancing Advertising Research in China: Current Status, Future Directions and International Perspectives

Sunday, July 14, 2019 at 1:30 PM–2:45 PM CST
1 Room 1

First & Corresponding Author

Fuyuan Shen, Penn State University

Additional Authors

Xiaohua Wang, Shenzhen University
Hong Cheng, Virgina Commonwealth University

Digital Technology and the Development of Advertising

Sunday, July 14, 2019 at 10:15 AM–Saturday, July 13, 2019 at 11:45 AM CST
1 Room 1

First & Corresponding Author

Cynthia Shen, The Creative Communication Management (CCM) Research Center of Peking University

Additional Authors

Cynthia Shen, The Creative Communication Management (CCM) Research Center of Peking University

E-commercial Marketing in the Context of New Retailing

Sunday, July 14, 2019 at 8:30 AM–Saturday, July 13, 2019 at 10:00 AM CST
1 Room 1

First & Corresponding Author

Yan Chen, Focus Media

Additional Authors

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Latest Studies on Public Services Advertising: Executions and Effectiveness

Saturday, July 13, 2019 at 4:45 PM–6:00 PM CST
1 Room 1

First & Corresponding Author

Prof Kara Chan, Hong Kong Baptist University

Additional Authors

Hong Cheng, Loyola University Chicago
Mike Yao, University of Illinois at Urbana-Champaign
William Dezheng Feng, Hong Kong Polytechnic University
Melannie Zhan, Hong Kong Baptist University
Jakub Szkudlarek, Hong Kong Baptist University
Ms Ting Zhang, Hong Kong Baptist University

The Development Advertising and Construction of an Original Theory of China Advertising Industry

Saturday, July 13, 2019 at 9:00 AM–10:30 AM CST
1 Room 1

First & Corresponding Author

Zhibin Jiang, Shanghai International Studies University

Additional Authors

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The Intelligence Advertising in China: The Perspectives of Academics and Practitioners

Sunday, July 14, 2019 at 3:00 PM–4:15 PM CST
1 Room 1

First & Corresponding Author

Mingyi Gu, Shanghai International Studies University

Additional Authors

Zhibin Jiang, Shanghai International Studies University

1.2 Virtual & Augmented Reality and 360-Degree Videos

Saturday, July 13, 2019 at 9:00 AM–10:30 AM CST
2 Room 2

First & Corresponding Author

—

Additional Authors

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2.2 Native Advertising

Saturday, July 13, 2019 at 3:15 PM–4:30 PM CST
2 Room 2

First & Corresponding Author

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Additional Authors

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3.2 Advertising Research Treand Analysis

Saturday, July 13, 2019 at 4:45 PM–6:00 PM CST
2 Room 2

First & Corresponding Author

—

Additional Authors

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4.2 Emerging Issues in Smart Advertising

Sunday, July 14, 2019 at 8:30 AM–Saturday, July 13, 2019 at 10:00 AM CST
2 Room 2

First & Corresponding Author

—

Additional Authors

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5.2 Brand Sponsorsahip Effects and Influencing Factors

Sunday, July 14, 2019 at 10:15 AM–Saturday, July 13, 2019 at 11:45 AM CST
2 Room 2

First & Corresponding Author

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Additional Authors

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6.2 Exploring New Approaches to Old Questions

Sunday, July 14, 2019 at 1:30 PM–2:45 PM CST
2 Room 2

First & Corresponding Author

—

Additional Authors

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7.2 Mobile Advertising

Sunday, July 14, 2019 at 3:00 PM–4:15 PM CST
2 Room 2

First & Corresponding Author

—

Additional Authors

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A Natural Field Experiment on the Effectiveness of Real-Time Mobile Messaging

Sunday, July 14, 2019 at 3:00 PM–4:15 PM CST
2 Room 2

First & Corresponding Author

Khadija Ali Vakeel, Northwestern University

Additional Authors

Vijay Viswanathan, Northwestern University
Mototaka Sakashita, Keio University

Arts Marketing in the terms of Creative Communication Theory

Sunday, July 14, 2019 at 8:30 AM–Saturday, July 13, 2019 at 10:00 AM CST
2 Room 2

First & Corresponding Author

Ziqi Wang, Capital University of Economics and Business

Additional Authors

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Consumer Inferences of and Response to Sponsored Instagram Posts: An Exploration of the Roles of Source Motives, Source Credibility and Sponsorship Disclosure

Sunday, July 14, 2019 at 10:15 AM–Saturday, July 13, 2019 at 11:45 AM CST
2 Room 2

First & Corresponding Author

Mengtian Jiang, University of Kentucky

Additional Authors

Nora J Rifon, Michigan State University
Esther Thorson, Michigan State University

Cultural Orientation of Long-tailed Traffic of Programmatic Buying

Sunday, July 14, 2019 at 1:30 PM–2:45 PM CST
2 Room 2

First & Corresponding Author

Zheyu Li, Communication University of China

Additional Authors

Guangzhi Chu, Communication University of China

Did You Notice the Ads? Testing the Effectiveness of Embedded Advertising in VR Game for Game Players and Viewers

Saturday, July 13, 2019 at 9:00 AM–10:30 AM CST
2 Room 2

First & Corresponding Author

Yanyun Wang, University of Illinois at Urbana-Champaign and Institute of Communications Research

Additional Authors

Mike Z. Yao, University of Illinois at Urbana-Champaign

Dose Advertising Catalyze Information Seeking Online? A Time Series Analysis of the Impact of Advertising Volume on Google Search Volume

Sunday, July 14, 2019 at 1:30 PM–2:45 PM CST
2 Room 2

First & Corresponding Author

Fei Shen, City University of Hong Kong

Additional Authors

Chuanli Xia, City University of Hong Kong

Focus Issues and Coding Analysis: A Content Analysis of Western Advertising Research in 2016—2017

Saturday, July 13, 2019 at 4:45 PM–6:00 PM CST
2 Room 2

First & Corresponding Author

Yanyan Du, Department of Advertising, Zhejiang University of Technology

Additional Authors

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Impacts of Ad Congruence and Advertising Skepticism on the Effectiveness of Covert Advertising in WeChat Official Accounts

Saturday, July 13, 2019 at 3:15 PM–4:30 PM CST
2 Room 2

First & Corresponding Author

Jing Yang, Michigan State University

Additional Authors

Mengtian Jiang, University of Kentucky
Linwan Wu, University of South Carolina

Instrumental Rationality And Value Alienation：The Critical Investigation Of Precision Marketing In The Era Of Artificial Intelligence

Sunday, July 14, 2019 at 8:30 AM–Saturday, July 13, 2019 at 10:00 AM CST
2 Room 2

First & Corresponding Author

Qingyuan Lv, School of advertising, Communication University of China

Additional Authors

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Knowledge Atlas Analysis on the Current Research Situation of Advertising in China

Saturday, July 13, 2019 at 4:45 PM–6:00 PM CST
2 Room 2

First & Corresponding Author

Hanhan Jiang, Jinan University and Postgraduate Association of Jinan University

Additional Authors

Chengyuan Zhou, Jinan University and Student Art Troupe of Jinan University

Leveraging Sponsorships Partnered with Fitness Mobile Apps: Effects of Functional Congruence and Incentive Type

Sunday, July 14, 2019 at 10:15 AM–Saturday, July 13, 2019 at 11:45 AM CST
2 Room 2

First & Corresponding Author

Guanxiong Huang, Department of Media and Communication, City University of Hong Kong

Additional Authors

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Reinterpretation of Advertising Trust ——On the research dimension of digital advertising trust

Sunday, July 14, 2019 at 8:30 AM–Saturday, July 13, 2019 at 10:00 AM CST
2 Room 2

First & Corresponding Author

Jingyi Zhao, School of Journalism& Communication, Wuhan University

Additional Authors

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The Application of Netnography in Marketing Communication Research

Sunday, July 14, 2019 at 8:30 AM–Saturday, July 13, 2019 at 10:00 AM CST
2 Room 2

First & Corresponding Author

Jin Kang, Communication University of China

Additional Authors

Ding Jia, Communication University of China

The Differentiated Effect of Native Advertising Appeals on Consumer Engagement in SNS

Saturday, July 13, 2019 at 3:15 PM–4:30 PM CST
2 Room 2

First & Corresponding Author

Dorit Zimand-Sheiner, Ariel University

Additional Authors

Mrs. Ofrit Kol, Ph.D Candidate, Ariel University
Dr. Shalom Levy, Senior Lecturer of Marketing, Ariel University

The Divergence of Advertising Research Between China and America in the Digital Age

Saturday, July 13, 2019 at 4:45 PM–6:00 PM CST
2 Room 2

First & Corresponding Author

Shuai Zhu, Peking University

Additional Authors

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The Impact of Fake News on Its Sponsor's Brand Trust

Sunday, July 14, 2019 at 10:15 AM–Saturday, July 13, 2019 at 11:45 AM CST
2 Room 2

First & Corresponding Author

Sylvia Chan-Olmsted, University of Florida

Additional Authors

Yufan Qin, University of Florida

The Impact of the Spinoff App Adoption

Sunday, July 14, 2019 at 3:00 PM–4:15 PM CST
2 Room 2

First & Corresponding Author

Tianfu Wang, Montclair State University

Additional Authors

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The Restart of Embodied Cognition in Advertising Communication

Saturday, July 13, 2019 at 9:00 AM–10:30 AM CST
2 Room 2

First & Corresponding Author

Shenggen Wu, School of Journalism and communicationof Anhui University

Additional Authors

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Unguarded against Persuasion and Willing to Share: The Effect of Chronic Regulatory Focus on Consumer Responses to Native Advertising

Saturday, July 13, 2019 at 3:15 PM–4:30 PM CST
2 Room 2

First & Corresponding Author

Naa Amponsah, Dodoo, Emerson College

Additional Authors

Taylor Jing, Wen, University of South Carolina
Linwan, Wu, University of South Carolina

What to Buy when the American Dream Fails? Downwardly Mobile Consumers are Attracted to Advertisements Appealing to Cultural Capital

Sunday, July 14, 2019 at 1:30 PM–2:45 PM CST
2 Room 2

First & Corresponding Author

Wei-Fen Chen, The Chinese University of Hong Kong

Additional Authors

Xue Wang, The Chinese University of Hong Kong
Ying-yi Hong, The Chinese University of Hong Kong

Why Smartphone Users Are Willing to Share Personal Information Through Mobile Health Apps: Perceptions of Government, Non-for-Profit, and Commercial App Sponsors

Sunday, July 14, 2019 at 3:00 PM–4:15 PM CST
2 Room 2

First & Corresponding Author

Eunsin Joo, Michigan State University

Additional Authors

Shaheen Kanthawala, Michigan State University
Anastasia Kononova, Michigan State University
Wei Peng, Michigan State University
Shelia Cotten, Michigan State University

“It’s So Real!” Understanding the Interaction and Context Effects of Augmented Reality Advertising

Saturday, July 13, 2019 at 9:00 AM–10:30 AM CST
2 Room 2

First & Corresponding Author

Wanhsiu Tsai, University of Miami

Additional Authors

Shiyun Tian, University of Miami
Ching-Hua Chuan, University of Miami
Cong Li, University of Miami

1.3 Development of the Advertisting Industry in China

Saturday, July 13, 2019 at 9:00 AM–10:30 AM CST
3 Room 3

First & Corresponding Author

—

Additional Authors

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3.3 Green Advertising

Saturday, July 13, 2019 at 4:45 PM–6:00 PM CST
3 Room 3

First & Corresponding Author

—

Additional Authors

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4.3 Advertising Message Appeal Effects

Sunday, July 14, 2019 at 8:30 AM–Saturday, July 13, 2019 at 10:00 AM CST
3 Room 3

First & Corresponding Author

—

Additional Authors

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5.3 Advertising for Health and Well-Being

Sunday, July 14, 2019 at 10:15 AM–Saturday, July 13, 2019 at 11:45 AM CST
3 Room 3

First & Corresponding Author

—

Additional Authors

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6.3 Consumer-Brand Engagement on Social Media

Sunday, July 14, 2019 at 1:30 PM–2:45 PM CST
3 Room 3

First & Corresponding Author

—

Additional Authors

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7.3 Understanding Consumers in Today's Digital Media World

Sunday, July 14, 2019 at 3:00 PM–4:15 PM CST
3 Room 3

First & Corresponding Author

—

Additional Authors

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A Brief Study of the Public’s Influence on the Development of the Chinese Advertising Industry —— From a Development Advertising Perspective

Saturday, July 13, 2019 at 9:00 AM–10:30 AM CST
3 Room 3

First & Corresponding Author

Qing Shen, Doctor, Peking University

Additional Authors

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Advertising Contents of People’s Daily (2006-2016) and Their Value Orientations

Saturday, July 13, 2019 at 9:00 AM–10:30 AM CST
3 Room 3

First & Corresponding Author

Peihong Xie, Peking University

Additional Authors

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Are green ads effective changing ad and brand attitudes? Evidence from experimental research

Saturday, July 13, 2019 at 4:45 PM–6:00 PM CST
3 Room 3

First & Corresponding Author

Fuyuan Shen, Penn State University

Additional Authors

Guolan Yang, Penn State
Jeff Conlin, Penn State
Xiaohua Wang, Shenzhen University

Effects of Attractiveness, Sponsorship and Product Type on Consumer Responses to Brand Selfie on Social Media

Sunday, July 14, 2019 at 1:30 PM–2:45 PM CST
3 Room 3

First & Corresponding Author

Sangruo Huang, Zhejiang University

Additional Authors

Xin Ge, Northwestern University

Evaluation and Impact of Meme Use in a Social Marketing Campaign

Sunday, July 14, 2019 at 10:15 AM–Saturday, July 13, 2019 at 11:45 AM CST
3 Room 3

First & Corresponding Author

Gregory J Brush, The University of Western Australia

Additional Authors

Dougal Klimaitis, University of Western Australia

Examining Young Chinese WeChat Users’ Brand-Following Behaviors: Antecedents and Consequences

Sunday, July 14, 2019 at 1:30 PM–2:45 PM CST
3 Room 3

First & Corresponding Author

Wonsun Shin, The University of Melbourne

Additional Authors

Yan Huo, The University of Melbourne

Facing the Risks: How Emotional Messages Facilitate Feeling of Control

Sunday, July 14, 2019 at 8:30 AM–Saturday, July 13, 2019 at 10:00 AM CST
3 Room 3

First & Corresponding Author

Taylor Jing Wen, University of South Carolina

Additional Authors

Naa Amponsah Dodoo, Emerson College
Jon Morris, University of Florida

Harnessing healthy eating habits via social media presentation: prevention vs. promotion

Sunday, July 14, 2019 at 10:15 AM–Saturday, July 13, 2019 at 11:45 AM CST
3 Room 3

First & Corresponding Author

Joshua Kleinstreuer, University of North Carolina at Chapel Hill

Additional Authors

Dong Hoo Kim, Ph.D, University of North Carolina at Chapel Hill

Internet Adoption Trends and Online Purchasing Behavior in Ultra-Orthodox Community

Sunday, July 14, 2019 at 3:00 PM–4:15 PM CST
3 Room 3

First & Corresponding Author

Sabina Lissitsa, Ariel University

Additional Authors

Osnat Roth-Cohen, Ariel University

Media or Community? Impact of Interaction Content on Consumer Engagement with Brands in Social Media

Sunday, July 14, 2019 at 1:30 PM–2:45 PM CST
3 Room 3

First & Corresponding Author

Lei Liu, Central University of Economics and Finance

Additional Authors

Chunling Yu, Tsinghua University
Ping Zhao, Tsinghua University

Referent Disclosure and Confirmation Bias in Comparative Green Advertising

Saturday, July 13, 2019 at 4:45 PM–6:00 PM CST
3 Room 3

First & Corresponding Author

Guang-Xin Xie, University of Massachusetts Boston

Additional Authors

Fei Wang, Xiamen University

Self-Presentation On Social Media - When Self-Enhancement Confronts Self-Verification

Sunday, July 14, 2019 at 3:00 PM–4:15 PM CST
3 Room 3

First & Corresponding Author

Anlan Zheng, University of Illinois at Urbana-Champaign

Additional Authors

Brittany Duff, UIUC
Patrick Vargas, University of Illinois at Urbana-Champaign
Mike Yao, University of Illinois at Urbana-Champaign

The Conditional Indirect Effects of Personal Relevance and Temporal Framing on Pro-environmental Behavioral Intentions through the Mediation of Risk Perception: Evaluating the Ads about Takeaway Plastic Food Container Hazard in China

Saturday, July 13, 2019 at 4:45 PM–6:00 PM CST
3 Room 3

First & Corresponding Author

Kang Li, Zayed University

Additional Authors

Kelly Lau, BNU-HKBU United International College

The Emergence and Extinction of "Local Advertising Company" ——Logic of The Change Of Macro System in China's Advertising Industry

Saturday, July 13, 2019 at 9:00 AM–10:30 AM CST
3 Room 3

First & Corresponding Author

Shi Chenxu, Qingdao University of Science and Technology

Additional Authors

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The Impact of Guilt and Shame in Charity Advertising: The Role of Self-Construal

Sunday, July 14, 2019 at 8:30 AM–Saturday, July 13, 2019 at 10:00 AM CST
3 Room 3

First & Corresponding Author

Jie Xu, Villanova University

Additional Authors

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The Impact of Scientific Information and the Authenticity on Consumer Attitudes in Advertisement

Sunday, July 14, 2019 at 8:30 AM–Saturday, July 13, 2019 at 10:00 AM CST
3 Room 3

First & Corresponding Author

Ching-tsao Chen, Xiamen University

Additional Authors

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The Phenomenon of One-Person Media: What Do Users Look for and What Matters?

Sunday, July 14, 2019 at 3:00 PM–4:15 PM CST
3 Room 3

First & Corresponding Author

Song-Hyae Ju, Seoul Business School, aSSIST

Additional Authors

Erin Cho, Parsons School of Design, The New School

The Third Person Effect and Perceived Threat of Health and Environmental Issues in Differing PSAs

Sunday, July 14, 2019 at 10:15 AM–Saturday, July 13, 2019 at 11:45 AM CST
3 Room 3

First & Corresponding Author

Yongick Jeong, Louisiana State University

Additional Authors

Gawon Kim, Louisiana State University
Chun Yang, Louisiana State University

The sense-making logic of the institutionalization in China’s advertising industry

Saturday, July 13, 2019 at 9:00 AM–10:30 AM CST
3 Room 3

First & Corresponding Author

Deng Min, Hunan University

Additional Authors

Deng Min

Coffee Break

Saturday, July 13, 2019 at 10:30 AM–10:45 AM CST
4 Coffee Break Room

First & Corresponding Author

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Additional Authors

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Coffee Break

Saturday, July 13, 2019 at 3:00 PM–3:15 PM CST
4 Coffee Break Room

First & Corresponding Author

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Additional Authors

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Coffee Break

Saturday, July 13, 2019 at 4:30 PM–4:45 PM CST
4 Coffee Break Room

First & Corresponding Author

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Additional Authors

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Coffee Break

Sunday, July 14, 2019 at 10:00 AM–Saturday, July 13, 2019 at 10:15 AM CST
4 Coffee Break Room

First & Corresponding Author

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Additional Authors

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Coffee Break

Sunday, July 14, 2019 at 2:45 PM–3:00 PM CST
4 Coffee Break Room

First & Corresponding Author

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Additional Authors

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Keynote

Saturday, July 13, 2019 at 10:45 AM–12:00 PM CST
5 General Session Room

First & Corresponding Author

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Additional Authors

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Meet the Editor Session

Saturday, July 13, 2019 at 1:30 PM–3:00 PM CST
5 General Session Room

First & Corresponding Author

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Additional Authors

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Gala Dinner

Saturday, July 13, 2019 at 6:00 PM–9:00 PM CST
6 Meal Room

First & Corresponding Author

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Additional Authors

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Lunch

Saturday, July 13, 2019 at 12:00 PM–1:30 PM CST
6 Meal Room

First & Corresponding Author

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Additional Authors

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Lunch

Sunday, July 14, 2019 at 11:45 AM–1:30 PM CST
6 Meal Room

First & Corresponding Author

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Additional Authors

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