2018 Annual Conference

October 2–5, 2018

Myrtle Beach, SC

Strategies of Marketing an Adult Education Program

Wednesday, October 3, 2018 at 4:30 PM–6:00 PM EDT

Oleander Ballroom

Type of Presentation Requested

Poster

Session Abstract

The purpose of this study is to identify the relevant strategies of how to market adult education programs in a community context. In this study, multiple strategies were used to market the program, such as flyers, brochures, newspapers, online news, social media, videos, etc.

Primary Presenter

Bo Chang, Ball State University

Additional Presenters: Enters in Order

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