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8.3c Segmenting the Connected Sport Fan: Exploring the Motives and Experiences of Digital Sport Consumers
Abstract
Sport fans’ options for media consumption seem almost endless in today’s world where devices such as mobile phones, laptops, and tablets provide access to live sporting events from anywhere. More and more people are using these portable technologies to stay on top of the latest news, events, and gossip surrounding sport coverage, leading to an ever-more “connected” fan (Greenwood and York 2014; Hull and Lewis 2014; Kang, Ha, and Hambrick 2015; Rowe 2014). Hull and Lewis (2014) established the term “connected fan” to describe those sport fans who use Internet-enabled devices for fandom-related purposes at least one hour each day. This group is becoming more relevant each new sports season, as the industry is beginning to notice a shift in overall sport media consumption choices.
First & Corresponding Author
Brittani Sahm, University of Rhode Island
Authors in the order to be printed.
Brittani Sahm, University of Rhode Island