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1.1 Digital Advertising
First & Corresponding Author
Additional Authors
1.1a An Empirical Study on the Presence Framework: Effects of Interactivity, Vividness, and Media Novelty on Immersive VR Advertisement
First & Corresponding Author
Rahnuma Ahmed, North South University
Authors in the order to be printed.
Rahnuma Ahmed, North South University; Doyle Yoon, University of Oklahoma; Glenn Leshner, University of Oklahoma
Additional Authors
Doyle Yoon, University of Oklahoma
Glenn Leshner, University of Oklahoma
1.1b Contrasting User Generated Videos Versus Brand Generated Videos on Amazon.com
First & Corresponding Author
Vaibhav Diwanji, Florida State University
Authors in the order to be printed.
Vaibhav Diwanji, Florida State University; Juliann Cortese, Florida State University
Additional Authors
Juliann Cortese, Florida State University
1.1c 'It’s My Virtual Space, Not Yours': The Effect of Personalized Native Ad within Social Media
First & Corresponding Author
Jihye Kim, University of Kentucky
Authors in the order to be printed.
Jihye Kim, University of Kentucky; Hyun Ju Jeong, University of Kentucky
Additional Authors
Hyun Ju Jeong, University of Kentucky
1.1d What Makes Twitter Brand Posts Engaging
First & Corresponding Author
Keith Quesenberry, Messiah College
Authors in the order to be printed.
Keith Quesenberry, Messiah College; Michael Coolsen, Shippensburg University
Additional Authors
Michael Coolsen, Shippensburg University
1.2 Issues Around the World
First & Corresponding Author
Additional Authors
1.2a Brand Equity and Country-of-Origin Effects on Consumer Evaluations: Leveraging Data to Explore the Role of Country Image and Brand Familiarity on Amazon Product Reviews
First & Corresponding Author
Kathy Tian, University of Illinois
Authors in the order to be printed.
Kathy Tian, University of Illinois; Mike Yao, University of Illinois
Additional Authors
Mike Yao, University of Illinois
1.2b Does Media Coverage Impact Place Brands? A Natural Experiment Examining the Impact of the 2015 Refugee Crisis on the International Place Brand of Hungary
First & Corresponding Author
Harsh Taneja, University of Illinois
Authors in the order to be printed.
Anna Maikova, University of Missouri; Harsh Taneja, University of Illinois
Additional Authors
Anna Maikova, University of Missouri
1.2c The Effects of Ad Negativity on Political Digital Advertising Engagement: A Computational Case Study of Russian Facebook and Instagram Content
First & Corresponding Author
Christopher Vargo, University of Colorado
Authors in the order to be printed.
Chris Vargo, University of Colorado; Toby Hopp, University of Colorado
Additional Authors
Tobias Hopp, University of Colorado
1.3 Celebrity and Luxury
First & Corresponding Author
Additional Authors
1.3a Self-presentation and Interactivity: How Message Features Influence Consumers’ Perception of Luxury Brands’ Social Media Advertising and Perception of Brand
First & Corresponding Author
Huan Chen, University of Florida
Authors in the order to be printed.
Huan Chen, University of Florida; Ye Wang, University of Missouri
Additional Authors
Ye Wang, University of Missouri
1.3b The Role of Celebrity-Consumer Emotional Bond: The Impact of Endorser-Consumer Emotional Attachment on Attitude and Conation in the Context of Endorser-Product Fit
First & Corresponding Author
Joongsuk Lee, Sungkyunkwan University
Authors in the order to be printed.
Joongsuk Lee, Sungkyunkwan University
Additional Authors
1.3c To Be Human or Not to Be: Contrasting Brand Personality and Consumer-Brand Relationships of Nostalgic and Non-Nostalgic Brands
First & Corresponding Author
Seounmi Youn, Emerson College
Authors in the order to be printed.
Seounmi Youn, Emerson College; Naa Amponsah Dodoo, Emerson College
Additional Authors
Naa Amponsah Dodoo, Emerson College
1.3d Understanding When Hedonic Appeal Works Better Than Meaningful Appeal in Motivating Potential Givers to Provide Supports to Nonprofit Organizations
First & Corresponding Author
Janice Cho, Texas Tech University
Authors in the order to be printed.
Janice Cho, Texas Tech University; Wonseok (Eric) Jang, Texas Tech University; Soojin Kim, Louisiana State University
Additional Authors
Wonseok Eric Jang, Texas Tech University
Soojin Kim, Louisiana State University
1.4 Special Topic Session
First & Corresponding Author
Additional Authors
Can Data Drive Consumer Insights?
First & Corresponding Author
Steven Edwards, Southern Methodist University
Authors in the order to be printed.
Steven Edwards, Southern Methodist University; Marie Bos, The Integer Group: Global Commerce Agency; Ann Burke, AT&T Business Marketing; Vicki Cutwright, Wyndham Hotels & Resorts; Lisa Haayen, HumanSpeak
Additional Authors
2.1 Gender In Advertising
First & Corresponding Author
Additional Authors
2.1a Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis
First & Corresponding Author
Martin Eisend, European University Viadrina
Authors in the order to be printed.
Martin Eisend, European University Viadrina; Erik Hermann, European University Viadrina
Additional Authors
Erik Hermann, European University Viadrina
2.1b Does Femvertising Sell? A Data Mining Investigation of Consumer Conversations Around Dove’s Campaign for Real Beauty on YouTube
First & Corresponding Author
Yang Feng, San Diego State University
Authors in the order to be printed.
Yang Feng, San Diego State University; Huan Chen, University of Florida; Li He, Qualcomm Technologies Inc.
Additional Authors
Huan Chen, University of Florida
Li He, Qualcomm Technologies Inc.
2.1c En-Gendering Power and Empowerment in Advertising: A Content Analysis
First & Corresponding Author
Wan-Hsiu Sunny Tsai, University of Miami
Authors in the order to be printed.
Wan-Hsiu Sunny Tsai, University of Miami; Aya Shata, University of Miami; Shiyun Tian, University of Miami
Additional Authors
Aya Sami Shata, University of Miami
Shiyun Tian, University of Miami
2.1d Males in Advertising: A Content Analysis of Objectified Male Images
First & Corresponding Author
Adrienne Muldrow, East Carolina University
Authors in the order to be printed.
Adrienne Muldrow, East Carolina University
Additional Authors
2.2 Consumer Control
First & Corresponding Author
Additional Authors
2.2a Ad Avoidance Predictors: An Ad Blocker User Perspective
First & Corresponding Author
Sylvia Chan-Olmsted, University of Florida
Authors in the order to be printed.
Sylvia Chan-Olmsted, University of Florida; Yoo Jin Chung, University of Florida; Xiaomeng "Maggie" Lan, University of Florida; Lisa-Charlotte Wolter, Hamburg Media School
Additional Authors
Yoo Jin Chung, University of Florida
Xiaomeng Maggie Lan, University of Florida
Lisa-Charlotte Wolter, Hamburg Media School
2.2b In-Stream Video Advertising: Effects of Congruence and Advertisement Positions on Consumer Response
First & Corresponding Author
Shuoya Sun, University of Georgia
Authors in the order to be printed.
Shuoya Sun, University of Georgia; Karen Whitehill King, University of Georgia
Additional Authors
Karen Whitehill King, University of Georgia
2.2c To Block or Not to Block? An Exploratory Study of Continuing and Future Ad Blocker Usage
First & Corresponding Author
Federico de Gregorio, University of Akron
Authors in the order to be printed.
Sydney Chinchanachokchai, University of Akron; Federico de Gregorio, University of Akron; Alexa Fox, University of Akron
Additional Authors
Sydney Chinchanachokchai, University of Akron
Alexa Fox, University of Akron
2.2d “Who is Watching Me?” – Effects of Perceived Agency of Tracking, Brand Trust and Website Credibility on Privacy Concerns Toward Online Behavioral Advertising
First & Corresponding Author
Xiaowen Xu, University of Connecticut
Authors in the order to be printed.
Xiaowen Xu, University of Connecticut; Tai-Yee Wu, National Chiao Tung University; David Atkin, University of Connecticut
Additional Authors
Tai-Yee Wu, National Chiao Tung University
David Atkin, University of Connecticut
2.3 Influencers
First & Corresponding Author
Additional Authors
2.3a Do Endorsers Lose Credibility When They Try Too Hard to Sell? Interactive Effects of Instagram Profile Sources and Product Placements on Credibility and Brand Atittude
First & Corresponding Author
Aziz Muqaddam, Michigan State University
Authors in the order to be printed.
Aziz Muqaddam, Michigan State University; Seunga Venus Jin, Sejong University
Additional Authors
Seunga Venus Jin, Sejong University
2.3b Influencer Credibility and Sponsorship Disclosure Effects on Ad Recognition and Resistance to #Sponsored Instagram Posts
First & Corresponding Author
Mengtian Jiang, University of Kentucky
Authors in the order to be printed.
Mengtian Jiang, University of Kentucky; Nora Rifon, Michigan State University; Esther Thorson, Michigan State University
Additional Authors
Nora Rifon, Michigan State University
Esther Thorson, Michigan State University
2.3c Influencer Marketing: Relationship Norm Moderates the Effect of Influencer-Product Congruence on Social Media
First & Corresponding Author
Ilyoung Ju, Bowling Green State University
Authors in the order to be printed.
Ilyoung Ju, Bowling Green State University; Chen Lou, Nanyang Technological University
Additional Authors
Chen Lou, Nanyang Technological University
2.3d Understanding YouTube Personality Communities: Conceptualization and Typologies
First & Corresponding Author
Rang Wang, University of Florida
Authors in the order to be printed.
Rang Wang, University of Florida
Additional Authors
2.4 Special Topic Session
First & Corresponding Author
Additional Authors
Advertising's People Problem: A View from Four Continents
First & Corresponding Author
Padmini Patwardhan, Winthrop University
Authors in the order to be printed.
Padmini Patwardhan, Winthrop University; Sabrina Habib, University of South Carolina; Hemant Patwardhan, Winthrop University; Gayle Kerr, Queensland University of Technology; Louise Kelly, Queensland University of Technology; Falguni Vasavada-Oza, MICA; Kathy Mortimer, University of Northhampton; Sally Laurie, University of Northhampton
Additional Authors
Hemant Patwardhan, Winthrop University
Sabrina Habib, University of South Carolina
Gayle Kerr, Queensland University of Technology
Louise Kelly, Queensland University of Technology
Falguni Vasavada-Oza, MICA
Kathleen Mortimer, University of Northhampton
Sally Laurie, University of Northhampton
3.1 Advertising and Change
First & Corresponding Author
Additional Authors
3.1a Balancing Impressiveness and Favorability: A Qualitative Study on an Emerging Type of Advertising in China
First & Corresponding Author
Liu Liu, University of Florida
Authors in the order to be printed.
Liu Liu, University of Florida; Huan Chen, University of Florida
Additional Authors
Huan Chen, University of Florida
3.1b Does ‘Inspiration Porn’ Inspire? How Model Disability and Level of Challenge Impact Affective Responses and Attitudinal Evaluations of Advertising
First & Corresponding Author
Summer Shelton, University of Florida
Authors in the order to be printed.
Summer Shelton, University of Florida; Frank Waddell, University of Florida
Additional Authors
Frank Waddell, University of Florida
3.1c Effects of Informational/Transformational Appeals in Issue/Image Political Advertising: A Multi-Group Structural Equation Modeling Study
First & Corresponding Author
Feng Shen, Saint Joseph's University
Authors in the order to be printed.
Feng Shen, Saint Joseph's University
Additional Authors
3.1d Mind the Gap: Using Transit Advertising to Influence Consumer Attitudes Toward Climate Change
First & Corresponding Author
Rick Wilson, Texas State University
Authors in the order to be printed.
Rick Wilson, Texas State University; Jill Lohmeier, University of Massachusetts; David Lustick, University of Massachusetts; Bob Chen, University of Massachusetts
Additional Authors
Jill Lohmeier, University of Massachusetts
David Lustick, University of Massachusetts
Bob Chen, University of Massachusetts
3.2 Social Media
First & Corresponding Author
Additional Authors
3.2a Are Sincere Looking Social Media Influencers Better Brand Endorsers? An Investigation of Influencer Personality, Consumer Envy and Identification
First & Corresponding Author
Jung Ah Lee, University of Texas
Authors in the order to be printed.
Jung Ah Lee,University of Texas; Matthew Eastin, University of Texas
Additional Authors
Matthew Eastin, University of Texas
3.2b The Effects of Influencers and Sponsorship Disclosure in Instagram Product Review
First & Corresponding Author
Yoo Jin Chung, University of Florida
Authors in the order to be printed.
Yoo Jin Chung, University of Florida; Susanna Lee, University of Florida; Eunice Kim, Ewha Womans University
Additional Authors
Susanna Lee, University of Florida
Eunice Kim, Ewha Womans University
3.2c The Focus Talks: Impact of Regulatory Focus on Social Media Language and Advertising Effectiveness
First & Corresponding Author
Giang V. Pham, University of Illinois at Urbana-Champaign
Authors in the order to be printed.
Giang V. Pham, University of Illinois at Urbana-Champaign
Additional Authors
3.2d The Role of Ad Likeability in the Relationship Between Ad Factors and Consumer Engagement on Twitter
First & Corresponding Author
Gawon Kim, Louisiana State University
Authors in the order to be printed.
Gawon Kim, Louisiana State University; Yongick Jeong, Louisiana State University; Ian Skupski, Louisiana State University
Additional Authors
Yongick Jeong, Louisiana State University
Ian Skupski, Louisiana State University
3.3 Mood, Gratitude and Death
First & Corresponding Author
Additional Authors
3.3a Death in Advertising: The Last Taboo?
First & Corresponding Author
Jane Caulfield, University of Saskatchewan
Authors in the order to be printed.
Jane Caulfield, University of Saskatchewan; Michelle Day, University of Saskatchewan; Barbara Phillips, University of Saskatchewan
Additional Authors
Michelle Day, Edwards School of Business
Barbara Phillips, University of Saskatchewan
3.3b Do Consumers Feel Gratitude Toward the Advertising? Study on Consumers’ Evaluation of Advertising from the Gratitude Perspective
First & Corresponding Author
Doyle Yoon, University of Oklahoma
Authors in the order to be printed.
Doyle Yoon, University of Oklahoma; Sang Chon Kim, University of Oklahoma
Additional Authors
Sang Chon Kim, University of Oklahoma
3.3c Positive Mood Obscures, Negative Mood Alerts: The Interplay between Mood and Disclosure Language on the Effectiveness of Native Advertising
First & Corresponding Author
Taylor Jing Wen, University of South Carolina
Authors in the order to be printed.
Taylor Jing Wen, University of South Carolina; Linwan Wu, University of South Carolina; Naa Amponsah Dodoo, Emerson College; Chris Noland, University of South Carolina; Eunice Kim, Ewha Womans University
Additional Authors
Linwan Wu, University of South Carolina
Naa Amponsah Dodoo, Emerson College
Chris Noland, University of South Carolina
Eunice Kim, Ewha Womans University
3.4 Special Topic Session
First & Corresponding Author
Additional Authors
Art or Science? The Challenge of Teaching Media Planning in 2019
First & Corresponding Author
Janet Rose, University of Kansas
Authors in the order to be printed.
Helen Katz, Publicis Groupe & De Paul University; Sela Sar, University of Illinois at Urbana-Champaign; Jay Newell, Iowa State University; Lisa Dobias, University of Texas at Austin; Dave Wilcox, Marquette University; Janet Rose, University of Kansas
Additional Authors
4.1 Advertising and Health
First & Corresponding Author
Additional Authors
4.1a Branding for Health Products: Effect on Condom Purchase and Use Intentions
First & Corresponding Author
Juan Mundel, DePaul University
Authors in the order to be printed.
Juan Mundel, DePaul University
Additional Authors
4.1b Electronic Cigarette Advertising on Instagram: Influence of Advertising Message Claims and Health Warning Labels on Consumers’ Attitudes and Behavioral Intentions towards Electronic Cigarettes
First & Corresponding Author
Joe Phua, University of Georgia
Authors in the order to be printed.
Joe Phua, University of Georgia; DongJae (Jay) Lim, University of Georgia
Additional Authors
DongJae Lim, University of Georgia
4.1c "It’s Time to Make a Change”: Content Analysis of Food and Beverage Advertisements on Nickelodeon
First & Corresponding Author
Regina Ahn, University of Illinois
Authors in the order to be printed.
Regina Ahn, University of Illinois; Jie (Doreen) Shen,University of Illinois; Xuanjun Gong, University of Illinois; Chen Chen, University of Illinois; Weizi Liu, University of Illinois; Michelle Nelson, University of Illinois; Gail Ferguson, University of Illinois
Additional Authors
Jie(Doreen) Shen, University of Illinois
Xuanjun Gong, University of Illinois
Chen Chen, University of Illinois
Weizi Liu, University of Illinois
Michelle Nelson, University of Illinois
Gail Ferguson, University of Illinois
4.1d Kids' Restaurant Menus: Formatting Can Significantly Impact Food Choice
First & Corresponding Author
Anna McAlister, Endicott College
Authors in the order to be printed.
Shannon Harris, Endicott College; Anna McAlister, Endicott College
Additional Authors
Shannon Harris, Endicott College
4.2 Empowerment and Gender
First & Corresponding Author
Additional Authors
4.2a "#YSL, is this enough?” Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Instagram Posts of Luxury versus Mass-Market Cosmetic Brands
First & Corresponding Author
Taeyeon Kim, University of Georgia
Authors in the order to be printed.
Taeyeon Kim, University of Georgia; Joe Phua, University of Illinois
Additional Authors
Joe Phua, University of Georgia
4.2b All Brands Welcome? An Exploration of How Brand-Cause Fit Shapes Messages in Femvertisements
First & Corresponding Author
Sara Champlin, University of North Texas
Authors in the order to be printed.
Sara Champlin, University of North Texas; Yvette Sterbenk, Ithaca College; Kasey Windels, University of Florida; Maddison Poteet, University of North Texas
Additional Authors
Yvette Sterbenk, Ithaca College
Kasey Windels, University of Florida
Maddison Poteet, University of North Texas
4.2c Differential Influence of Feminist Perspectives on Evaluative Responses to Female Nudity in Advertising
First & Corresponding Author
Hojoon Choi, University of Houston
Authors in the order to be printed.
Hojoon Choi, University of Houston; Kyunga Yoo, KT Corporation
Additional Authors
Kyunga Yoo, KT Corporation
4.2d Post-Femvertising: How Award-Winning Femvertising Messages Draw upon Elements of Post-Feminist Discourse
First & Corresponding Author
Kasey Windels, University of Florida
Authors in the order to be printed.
Kasey Windels, University of Florida; Sara Champlin, University of North Texas; Summer Shelton, University of Florida; Yvette Sterbenk, Ithaca College
Additional Authors
Sara Champlin, University of North Texas
Summer Shelton, University of Florida
Yvette Sterbenk, Ithaca College
4.3 Messages
First & Corresponding Author
Additional Authors
4.3a Narrative Message and Virtual Reality: The Impact of Telepresence and Transportation on Consumer Learning in the Real Estate Industry
First & Corresponding Author
Chen Chen, University of Illinois
Authors in the order to be printed.
Chen Chen, University of Illinois
Additional Authors
4.3b Only For You vs. Only Today: How Should These Be Implemented? The Interaction Effect of Restrictions and Engagement
First & Corresponding Author
Sujin Kim, University of Texas
Authors in the order to be printed.
Sujin Kim, University of Texas; Kacy Kim, Bryant University; Sukki Yoon, Bryant University
Additional Authors
Kacy Kim, Bryant University
Sukki Yoon, Bryant University
4.3c Self-Brand Connection, Psychological Distance, and Ad Message Strategy: The Effect of Self-Brand Connection on Ad Effectiveness
First & Corresponding Author
So Young Lee, University of Texas
Authors in the order to be printed.
So Young Lee, University of Texas; Chan Yoo, Saint Joseph's University; Dong Hoo Kim, University of North Carolina; Yoon Hi Sung, University of Texas
Additional Authors
Chan Yoo, Saint Joseph's University
Dong Hoo Kim, Ph.D, University of North Carolina
Yoon Hi Sung, University of Texas
4.3d Testing the Extent of the ‘Immersive’ Experience with Narrative Advertising
First & Corresponding Author
Eunjin Kim, University of Southern California
Authors in the order to be printed.
Additional Authors
Sidharth Muralidharan, Southern Methodist University
Heather Shoenberger, Pennsylvania State University
4.4 Special Topic Session
First & Corresponding Author
Additional Authors
Teaching Creativity In The Age of Artificial Intelligence and Data Stream
First & Corresponding Author
Sabrina Habib, University of South Carolina
Authors in the order to be printed.
Sabrina Habib, University of South Carolina; Jorge Villegas, University of Illinois; Thomas Vogel, Emerson College
Additional Authors
Thomas Vogel, Emerson College
Jorje Villegas, University of Illinois
5.1 Advertising Profession
First & Corresponding Author
Additional Authors
5.1a Does Personality Influence Attitudes Toward Workspace and Collaboration in the Creative Industries? An Exploratory Study.
First & Corresponding Author
Rose Needle, University of South Carolina
Authors in the order to be printed.
Rose Needle, University of South Carolina; Karen Mallia, University of South Carolina
Additional Authors
Ms. Karen L. Mallia, M.A., University of South Carolina
5.1b Personalization Effects in Recruitment Advertising: The Mediating Role of Considerateness
First & Corresponding Author
Jean Pfiffelmann, Jean Moulin Lyon 3 University
Authors in the order to be printed.
Jean Pfiffelmann, Jean Moulin Lyon 3 University; Sébastien Soulez, Jean Moulin Lyon 3 University; Nathalie Dens, University of Antwerp
Additional Authors
Sébastien Soulez, Jean Moulin Lyon 3 University
Nathalie Dens, University of Antwerp
5.1c Understanding Advertising Client-Agency Relationships in China: The Impact of Relationship Quality and Guanxi on Agency Performance
First & Corresponding Author
Shu-Chuan Chu, DePaul University
Authors in the order to be printed.
Shu-Chuan Chu, DePaul University; Yang Cao, Shanghai Institute of Technology; Jing Yang, Loyola University; Juan Mundel, DePaul University
Additional Authors
Yang Cao, Shanghai Institute of Technology
Jing Yang, Loyola University
Juan Mundel, DePaul University
5.1d What Novice Creatives Need to Know Beyond Their Portfolio
First & Corresponding Author
Robyn Blakeman, University of Tennessee
Authors in the order to be printed.
Robyn Blakeman, University of Tennessee
Additional Authors
5.2 Regulation
First & Corresponding Author
Additional Authors
5.2a A Content Analysis of EvanTube HD Sponsored Unboxing Videos’ Adherence to CARU Guidance
First & Corresponding Author
Regina Ahn, University of Illinois
Authors in the order to be printed.
Regina Ahn, University of Illinois; Mariea Grubbs Hoy, University of Tennessee; Yoon Ah Lee, University of Illinois; Cecilia Zhou, University of Hong Kong
Additional Authors
Mariea Grubbs Hoy, University of Tennessee
Yoon Ah Lee, University of Illinois
Cecilia Zhou, University of Hong Kong
5.2b Are Influencer Sponsorship Disclosure Hashtags FTC Compliant? A Social Listening Analysis of 2016 and 2017 Tweets
First & Corresponding Author
Courtney Carpenter Childers, University of Tennessee
Authors in the order to be printed.
Courtney Carpenter Childers, University of Tennessee; Mariea G. Hoy, University of Tennessee; Brandon Boatwright, University of Tennessee; Betsy DeSimone, University of Tennessee
Additional Authors
5.2c College-aged Female Consumers’ Meanings of the Digitally-Enhanced Figures in Fashion Advertising and Their interpretations on the Photoshop Disclaimer Law
First & Corresponding Author
Hoyoung Anthony Ahn, Pepperdine University
Authors in the order to be printed.
Hoyoung Anthony Ahn, Pepperdine University
Additional Authors
5.2d The Effects of Sponsorship Disclosure in eWOM and Underlying Mechanism
First & Corresponding Author
Alexander Pfeuffer, University of Georgia
Authors in the order to be printed.
Alexander Pfeuffer, University of Georgia; Jisu Huh, University of Minnesota
Additional Authors
Jisu Huh, University of Minnesota
5.3 Multitasking
First & Corresponding Author
Additional Authors
5.3a Generation Matters? Examining How U.S. Consumers Respond and Process Product Placement: Test of Serial Mediation Model by Generations
First & Corresponding Author
Chang Dae Ham, Korean American Communication Association
Authors in the order to be printed.
Cahng-Dae Ham, Korean American Communication Association; Sela Sar, University of Illinois; Un Chae Chung, University of Illinois
Additional Authors
Sela Sar, University of Illinois
Un Chae Chung, M.S., University of Illinois
5.3b Getting a Little Too Personal? Positive and Negative Effects of Personalized Advertising on Online Multitaskers
First & Corresponding Author
Jihoon (Jay) Kim, University of Georgia
Authors in the order to be printed.
Jihoon Kim, University of Georgia; Bart Wojdynski, University of Georgia; Taeyeon Kim, University of Georgia; Hyoyeun Jun, University of Georgia
Additional Authors
Bartosz Wojdynski, University of Georgia
Taeyeon Kim, University of Georgia
Hyoyeun Jun, University of Georgia
5.3c How Multitasking Preference and Media Multitasking Behavior Influence General Advertising Perceptions
First & Corresponding Author
Jiachen Yao, University of Illinois
Authors in the order to be printed.
Jiachen Yao, University of Illinois; Yilin Ren, University of Illinois; Seo Yoon Lee, University of Illinois; Xuanjun Gong, University of Illinois; Regina Ahn, University of Illinois; Joseph Yun, University of Illinois; Brittany Duff, University of Illinois; Kevin Wise, University of Illinois
Additional Authors
Yilin Ren, University of Illinois
Seo Yoon Lee, University of Illinois
Xuanjun Gong, University of Illinois
Regina Ahn, University of Illinois
Joseph Yun, University of Illinois
Brittany Duff, University of Illinois
Kevin Wise, University of Illinois
5.3d When Multitasking Becomes a Necessity: Influences of Media Multitasking and Additional Ad Exposure on Recognition and Attitude Toward Placed Product in Video
First & Corresponding Author
Shili Xiong, University of Illinois
Authors in the order to be printed.
Shili Xiong, University of Illinois; Brittany Duff, University of Illinois
Additional Authors
Brittany Duff, University of Illinois
5.4 Special Topic Session
First & Corresponding Author
Additional Authors
From Nike to Pepsi: Best and Worst Practices in Brand Activism Research and Teaching
First & Corresponding Author
Sara Champlin, University of North Texas
Authors in the order to be printed.
Sara Champlin, University of North Texas; Glenn Griffin, University of Colorado; Juli James, University of North Texas; Yvette Sterbenk, Ithaca College
Additional Authors
Glenn Griffin, University of Colorado
Juli James, University of North Texas
Yvette Sterbenk, Ithaca College
6.1 Potpourri of Useful Insights
First & Corresponding Author
Additional Authors
6.1a Audience’s Attention to the Youtube Pre-Roll Advertising: Eye-Tracking Approach
First & Corresponding Author
Doyle Yoon, University of Oklahoma
Authors in the order to be printed.
Doyle Yoon, University of Oklahoma; Ziho Kang, University of Oklahoma; Fuwei Sun, University of Oklahoma; Sang Chon Kim, University of Oklahoma
Additional Authors
Ziho Kang, University of Oklahoma
Fuwei Sun, University of Oklahoma
Sang Chon Kim, University of Oklahoma
6.1b Brands Like Humans VS Like Me: The Effectiveness of Brand Anthropomorphism on Warmth Perceptions and Buying in Corporate Social Responsibility
First & Corresponding Author
Hyun Ju Jeong, University of Kentucky
Authors in the order to be printed.
Hyun Ju Jeong, University of Kentucky; Jihye Kim, University of Kentucky
Additional Authors
Jihye Kim, University of Kentucky
6.1c Myself in Snapchat vs. Instagram: The Interactive Effect of Users’ Self-Construal and Their SNS Uses Related to the Efficacy of Advertisement
First & Corresponding Author
Dong Hoo Kim, University of North Carolina
Authors in the order to be printed.
Dong Hoo Kim, University of North Carolina; Joseph Cabosky, University of North Carolina; Michele Lynn Meyer, University of North Carolina
Additional Authors
Joseph Cabosky, University of North Carolina
Michele Meyer, University of North Carolina
6.1d When Brand Activism Advertising Campaign Goes Viral: An Analysis of Always #LikeAGirl Video Networks on YouTube
First & Corresponding Author
Mina Lee, Kookmin University
Authors in the order to be printed.
Mina Lee, Kookmin University; Hye Jin Yoon, Southern Methodist University
Additional Authors
Hye Jin Yoon, Southern Methodist University
6.2 Corporate Social Responsibility
First & Corresponding Author
Additional Authors
6.2a The Effect of Cartoon on Eco-Friendly Responses: The Role of Involvement and Moral Values
First & Corresponding Author
DongJae (Jay) Lim, University of Georgia
Authors in the order to be printed.
DongJae (Jay) Lim, University of Georgia; Tae Hyun Baek, University of Kentucky;Sukki Yoon, Bryant University; Yeonshin Kim, Myongji University
Additional Authors
6.2b The Impact of Message Concreteness and Level of Mental Construal on Consumer Response to Cause-Related Marketing Claims
First & Corresponding Author
Mikyeung Bae, Oklahoma State University
Authors in the order to be printed.
Mikyeung Bae, Oklahoma State University
Additional Authors
Mikyeung Bae, Oklahoma State University
6.2c Using Guilt and Shame Appeals in Narratives to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India
First & Corresponding Author
Sidharth Muralidharan, Southern Methodist University
Authors in the order to be printed.
Sidharth Muralidharan, Southern Methodist University; Carrie la Ferle, Southern Methodist University; Eunjin (Anna) Kim, University of Southern California
Additional Authors
Carrie La Ferle, Southern Methodist University
Eunjin (Anna) Kim, University of Southern California
6.2d Vertical Individualism as a Motivating Factor in Perceiving CSR Advertising for East Asian Market
First & Corresponding Author
Yoon-Joo Lee, Washington State University
Authors in the order to be printed.
Yoon-Joo Lee, Washington State University; Huan Chen, University of Florida; Ruowen Wang, University of Florida
Additional Authors
Huan Chen, University of Florida
Ruowen Wang, University of Florida
6.3 Models and Dads
First & Corresponding Author
Additional Authors
6.3a An Exploratory Look at Gen Z's Reception of Ads Featuring Stay-at-home and Involved Dads
First & Corresponding Author
Harsha Gangadharbatla, University of Colorado
Authors in the order to be printed.
Harsha Gangadharbatla, University of Colorado; Deepti Khedekar, Freelance Marketing Professional
Additional Authors
Deepti Khedekar, Freelance Marketing Professional
6.3b Examining Consumer Response to Real and Edited Models: The Role of Model Realism
First & Corresponding Author
Kathrynn Pounders, University of Texas
Authors in the order to be printed.
Kathrynn Pounders, University of Texas; Amanda Mabry-Flynn, University of Illinois; Sara Champlin, University of North Texas
Additional Authors
Amanda Mabry-Flynn, University of Illinois
Sara Champlin, University of North Texas
6.3c Examining How a Plus-Size Model in Advertising Generates Purchase Intention: A Perspective from Consumption Visions
First & Corresponding Author
Mark Yim, University of Massachusetts
Authors in the order to be printed.
Mark Yim, University of Massachusetts; Eunice Kim, Ewha Womans University; Hongmin Ahn, Dongguk University
Additional Authors
Eunice Kim, Ewha Womans University
Hongmin Ahn, Dongguk University
6.3d “Normal-Sized” Models Do Sell: An Investigation From the User-Imagery Perspective
First & Corresponding Author
Chen Lou, Nanyang Technological University
Authors in the order to be printed.
Chen Lou, Nanyang Technological University; Ilyoung Ju, Bowling Green State University
Additional Authors
Ilyoung Ju, Bowling Green State University
6.4 Special Topic Session
First & Corresponding Author
Additional Authors
The Rise of Multitasking Consumer: Why Using Media and Devices at the Same Time is Relevant to Advertising
First & Corresponding Author
Anastasia Kononova, Michigan State University
Authors in the order to be printed.
Anastasia G Kononova, Michigan State University; Zheng (Joyce) Wang, The Ohio State University; Prabu David, Michigan State University; Se-Hoon Jeong, Korea University; Claire Segijn, University of Minnesota; Sydney Chinchanachokchai, University of Akron; Robert Habeck, Omnicom Media Group; Brittany Duff, University of Illinois, Urbana-Champaign
Additional Authors
7.1 Pro-Social Advertising
First & Corresponding Author
Additional Authors
7.1a Exploring Age Effects on Meaningful Messages: The Underlying Mechanisms of Elevation and Admiration
First & Corresponding Author
Taylor Jing Wen, University of South Carolina
Authors in the order to be printed.
Taylor Jing Wen, University of South Carolina; Wonseok Eric Jang, Texas Tech University; Linwan Wu, University of South Carolina
Additional Authors
Wonseok Eric Jang, Texas Tech University
Linwan Wu, University of South Carolina
7.1b Persuasive Effects of Framing Feasibility versus Desirability Messages for Individuals in Different Stages of Change for Blood Donation
First & Corresponding Author
Ji Mi Hong, University of Texas
Authors in the order to be printed.
Ji Mi Hong, University of Texas; Wei-Na Lee, University of Texas
Additional Authors
Wei-Na Lee, University of Texas
7.1c Prosocial Native Advertising on Social Media: The Impact of Ad Relevance and Ad Type
First & Corresponding Author
Yan Huang, Southern Methodist University
Authors in the order to be printed.
Yan Huang, Southern Methodist University; Hye Jin Yoon, Southern Methodist University
Additional Authors
Hye Jin Yoon, Southern Methodist University
7.1d The Message Strategy for Green Corporate Social Responsibility Communication: Flattery Effects on a Hotel's Green CSR Message
First & Corresponding Author
Eun Yeon Kang, Kutztown University of Pennsylvania
Authors in the order to be printed.
Eun Yeon Kang, Kutztown University of Pennsylvania; Lucy Atkinson, University of Texas
Additional Authors
Lucy Atkinson, University of Texas
7.2 Pro-Social Advertising II
First & Corresponding Author
Additional Authors
7.2a Building Persuasion Knowledge with Subvertising
First & Corresponding Author
Michelle Nelson, University of Illinois
Authors in the order to be printed.
Michelle Nelson, University of Illinois; Kathy Tian, University of Illinois; Rachel Powell, CDC Foundation; Gail Ferguson, University of Illinois
Additional Authors
Kathy Tian, University of Illinois
Rachel Powell, CDC Foundation
Gail Ferguson, University of Illinois
7.2b Message Agreement: Mediating Millennials' Brand Response to Advocacy Advertising
First & Corresponding Author
Olivia Bravo, Florida State University
Authors in the order to be printed.
Olivia Bravo, Florida State University; Jaejin Lee, Florida State University
Additional Authors
Jaejin Lee, Florida State University
7.2c The Effect of Cultural Orientations on Green Purchase Behavior: Comparing American and Chinese Consumers
First & Corresponding Author
Sigal Segev, Florida International University
Authors in the order to be printed.
Sigal Segev, Florida International University; Yu Liu, Florida International University; Juliana Fernandes, University of Miami
Additional Authors
Yu Liu, Florida International University
Juliana Fernandes, University of Miami
7.2d Understanding the Impact of Social Inclusion and Exclusion on Consumer Responses to Promotion- and Prevention-focused Advertisements
First & Corresponding Author
Linwan Wu, University of South Carolina
Authors in the order to be printed.
Linwan Wu, University of South Carolina; Naa Amponsah Dodoo, Emerson College
Additional Authors
Naa Amponsah Dodoo, Emerson College
7.3 Drugs, Guns and Deception
First & Corresponding Author
Additional Authors
7.3a Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising
First & Corresponding Author
Pam Richardson-Greenfield, Radford University
Authors in the order to be printed.
Pam Richardson-Greenfield, Radford University; Traci Freling, University of Texas; Carrie LaFerle, Southern Methodist University
Additional Authors
Traci Freling, University of Texas
Carrie La Ferle, Southern Methodist University
7.3b It’s Just Not Gonna Happen to Me: Influences of Construal Level, Perceived Susceptibility, Optimistic Bias, and Pharmaceutical Advertising on Prescription Medication Decision Engagement
First & Corresponding Author
Ilwoo Ju, Saint Louis University
Authors in the order to be printed.
Ilwoo Ju, Saint Louis University; Jennifer Ohs, Saint Louis University
Additional Authors
Jennifer Ohs, Saint Louis University
7.3c Protecting the NRA Brand during a Time of Crisis: A Damage Control Strategy Informed by Social Identity Theory
First & Corresponding Author
Kelty Logan, University of Colorado
Authors in the order to be printed.
Kelty Logan, University of Colorado
Additional Authors
7.3d The Role of Emotional and Cognitive Trust in Perceived Risk: Effects of Emotional and Functional Benefits in Direct-to-Consumer Prescription Drug Advertising
First & Corresponding Author
Jennifer Ball, Temple University
Authors in the order to be printed.
Jennifer Ball, Temple University
Additional Authors
7.4 Special Topic Session
First & Corresponding Author
Additional Authors
The Role of Artificial Intelligence (AI) in Advertising
First & Corresponding Author
Harsha Gangadharbatla, University of Colorado
Authors in the order to be printed.
Harsha Gangadharbatla, University of Colorado; Valerie Jones, University of Nebraska; Christopher Ferrel, The Richards Group; Christopher Owens, The Richards Group; Christopher Vargo, University of Colorado; Amit Pande, Tact.ai; Hairong Li, Michigan State University
Additional Authors
Valerie Jones, University of Nebraska
Christopher Ferrel, The Richards Group
Christopher Owens, The Richards Group
Christopher Vargo, University of Colorado
Amit Pande, Tact.ai
Li Hairong, Michigan State University
8.1 Corporate Social Responsibility
First & Corresponding Author
Additional Authors
8.1a How Price Discounts Increase Compliance with Assertive Messages for Prosocial Behavior
First & Corresponding Author
Hyejin Bang, University of Kansas
Authors in the order to be printed.
Hyejin Bang, University of Kansas; Dongwon Choi, Kookmin University; Sukki Yoon, Bryant University; Tae Hyun Baek, University of Kentucky
Additional Authors
Dongwon Choi, Kookmin University
Sukki Yoon, Bryant University
Tae Hyun Baek, University of Kentucky
8.1b Keep America (or Earth) Beautiful: Construal Level Fit Effects and Message Persuasiveness
First & Corresponding Author
Sun-Young Park, University of Massachusetts
Authors in the order to be printed.
Sun-Young Park, University of Massachusetts; Mark Yim, University of Massachusetts
Additional Authors
Mark Yim, University of Massachusetts
8.1c The Moderating Role of Consumer CSR Knowledge on Their Response to a Company-Cause Fit: Examining the Mediating Effects of Perceived Uniqueness
First & Corresponding Author
Rachel Esther Lim, University of Texas
Authors in the order to be printed.
Rachel Lim, University of Texas; Jimi Hong, University of Texas; Wei-Na Lee, University of Texas
Additional Authors
Ji Mi Hong, University of Texas
Wei-Na Lee, University of Texas
8.1d Too Small to Matter? The Impact of Company Size and Cause Proximity on Consumer Response to Corporate Social Responsibility
First & Corresponding Author
Yoon Hi Sung, University of Texas
Authors in the order to be printed.
Yoon Hi Sung, University of Texas; Rachel Esther Lim, University of Texas; Wei-Na Lee, University of Texas
Additional Authors
Rachel Esther Lim, University of Texas
Wei-Na Lee, University of Texas
8.2 I'll Buy That
First & Corresponding Author
Additional Authors
8.2a Digital Goods May Satisfy Consumers’ Need for Control
First & Corresponding Author
Linwan Wu, University of South Carolina
Authors in the order to be printed.
Linwan Wu, University of South Carolina; Jiangmeng Helen Liu, Seattle University
Additional Authors
Jiangmeng Helen Liu, Seattle University
8.2b Dollars-Off or Percentage-Off: How Complexity-Induced Construal Affects the Perception of Promotional Messages
First & Corresponding Author
Kacy Kim, Bryant University
Authors in the order to be printed.
Kacy Kim, Bryant University; Sujin Kim, University of Texas; Sukki Yoon, Bryant University
Additional Authors
Sujin Kim, University of Texas
Sukki Yoon, Bryant University
8.2c Hot Deal!: The Interplay of Time Constraints and Social Influences on Online Impulse Buying
First & Corresponding Author
Sujin Kim, The University of Texas
Authors in the order to be printed.
Sujin Kim, The University of Texas; Lucy Atkinson, The University of Texas
Additional Authors
Lucy Atkinson, The University of Texas
8.2d Looking Forward, Looking Back: How Time Urgency Changes Goal Progress Effects on Consumer Responses to Mobile Reward Programs
First & Corresponding Author
Tae Hyun Baek, University of Kentucky
Authors in the order to be printed.
Tae Hyun Baek, University of Kentucky; Sukki Yoon, Bryant University
Additional Authors
Sukki Yoon, Bryant University
8.3 Sports and Radio
First & Corresponding Author
Additional Authors
8.3a A Comprehensive Picture of Super Bowl Ads: Content Analysis of Super Bowl Ads From 1965s to 2015s
First & Corresponding Author
Joonghwa Lee, University of North Dakota
Authors in the order to be printed.
Joonghwa Lee, University of North Dakota; Haseon Park, University of North Dakota; Emily Gibbens, University of North Dakota; Soojung Kim, University of North Dakota
Additional Authors
Haseon Park, University of North Dakota
Emily Gibbens, University of North Dakota
Soojung Kim, University of North Dakota
8.3b Functionality and Adoption of Branded Radio Apps: The Millennial Perspective
First & Corresponding Author
Sylvia Chan-Olmsted, University of Florida
Authors in the order to be printed.
Sylvia Chan-Olmsted, University of Florida; Rang Wang, University of Florida; Kyung-Ho Hwang, Kyungnam University
Additional Authors
Rang Wang, University of Florida
Kyung-Ho Hwang, Kyungnam University
8.3c Segmenting the Connected Sport Fan: Exploring the Motives and Experiences of Digital Sport Consumers
First & Corresponding Author
Brittani Sahm, University of Rhode Island
Authors in the order to be printed.
Brittani Sahm, University of Rhode Island
Additional Authors
8.3d Selling a University: A Content Analysis of NCAA Division I Colleges’ Featured YouTube Videos Using the Spirituality in Advertising Framework
First & Corresponding Author
Amber Renee George, Baylor University
Authors in the order to be printed.
Amber Renee George, Baylor University
Additional Authors
8.4 Special Topic Session
First & Corresponding Author
Additional Authors
Social Media Fatigue and the Advertising Industry: How are Consumers, Clients, and Content Creators Dealing with the Pressure to be Constantly Connected?
First & Corresponding Author
Laura Bright, Texas Christian University
Authors in the order to be printed.
Laura Bright, Texas Christian University; Kelty Logan, University of Colorado; Ashley English, Texas Christian University; Penny Kwon, Texas Christian University; Jessica Kingman, The Richards Group; Jennifer Hallabough, Firehouse Agency; Kevin Lyons, Governance Sciences Group, Inc.