Proposal authors of accepted papers can use the tool below (scroll down) to see where they have been placed in the agenda. Note: Special Topics sessions - Only the submitter's name is searchable, not panelists. [If you wish an overview of the conference please click here: Conference Overview Agenda.
Please use this search form to:
- First or Secondary Author: Click on "person," click on your name, and "search." Then use the bottom scroll bar to slide to the right until you see the search button. Scroll down this screen to see the result of the search!
- Search by Date/Time
- Search by Keywords
- Search by Submission Type (Full Paper or Special Topics)
To see the full agenda, leave all drop-downs blank, and simply click on "Search." Please note that there are some options you may select once you have searched. (Please do not be confused about something that looks like "1.1 Digital Advertising" as this is simply a title of a group of sessions.
Contact the AAA Conference Office to accept the session assignment, or to request a change due to a conflict. Call (727) 940-2658 x 2004 if you have questions. Please be sure to reference the session title(s), date(s) and time(s) if you contact us.
The Role of Artificial Intelligence (AI) in Advertising
Abstract
In this panel, experts from the industry will discuss the role of Artificial Intelligence (AI) in advertising and how they are using it for their current clients. Advertising scholars will outline the various aspects of AI, the technology behind it, and its potential for research. Understanding the opportunities and challenges AI presents will not only keep us informed but it will also help us prepare our students to adapt and thrive in this brave new (automated) world.
First & Corresponding Author
Harsha Gangadharbatla, University of Colorado
Authors in the order to be printed.
Harsha Gangadharbatla, University of Colorado; Valerie Jones, University of Nebraska; Christopher Ferrel, The Richards Group; Christopher Owens, The Richards Group; Christopher Vargo, University of Colorado; Amit Pande, Tact.ai; Hairong Li, Michigan State University