ER&L 2014

March 16–19, 2014

Austin, Texas

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Spreading the Word about the Best Kept Secret in your library: Coordinators for three different state-wide digital libraries share ways they promote their resources to patrons, students, librarians and the public

Monday, March 17, 2014 at 3:10 PM–3:55 PM CDT

Room 105

Conference Track

5. User Experience

Keywords

Marketing eResources; Training for eResources

Learning Objectives

1. Following this session, participants will be knowledgable about marketing strategies for eResources and will understand strategies with which to implement eResource marketing.

2. Following this session, participants will understand how to incorporate training for their eResources into a marketing plan so that their eResources will be utilized to their best potential.

Abstract

Statewide eLibrary coordinators from Michigan, Tennessee and Texas have put their collective experience together to share best practices on how to successfully promote and encourage use of subscription eResources provided in their states. Marketing strategies and campaigns will be shared along with promoting eResources training opportunities in all three states.