Learn more about the concurrent sessions for ACHE 2019.
Reaching different audiences through Social Media
Presentation Description. Please provide a brief description of your session. This description will be used to describe your session in the conference program.
Continuing Education marketers face the challenge of communicating with multiple audiences who behave very differently online; therefore, they must promote and engage with each audience with a different effort and focus. Between high school students, parents, career changers, adult learners, and workforce training audiences, etc. there is a lot of ground to cover when strategizing and executing an effective social media campaign. In this session, we will discuss how Social Media is a great platform to reach and engage with all these audiences and accomplish a variety of different goals. We will break down the many social platforms, audience behaviors, capabilities within social networks, and best practices for social media marketing. Let’s talk social!