81st Annual Conference & Meeting

Continuing Education marketers face the challenge of communicating with multiple audiences who behave very differently online; therefore, they must promote and engage with each audience with a different effort and focus. Between high school students, parents, career changers, adult learners, and workforce training audiences, etc. there is a lot of ground to cover when strategizing and executing an effective social media campaign. In this session, we will discuss how Social Media is a great platform to reach and engage with all these audiences and accomplish a variety of different goals. We will break down the many social platforms, audience behaviors, capabilities within social networks, and best practices for social media marketing. Let’s talk social!