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Annual Conference 2020

Authors of accepted proposals can use the tool below (scroll down) to see where they have been placed in the agenda. This is only a schedule of the presentations, not the entire conference. To view the overall event schedule, please visit the AAA 2020 Annual Conference webpage.

Scroll down to search by Authors (Person)*, Date/Time, Keywords, and Submission Type. Rooms have not been assigned yet, so the locations are just generic place holders. *Note: If the submitting author did not add all the authors/panelists to the ProposalSpace form, only the Lead Author will be searchable.

Confirm your place in the schedule by going to the AAA Presenter Confirm Google Sheet and following the instructions in the top row. Contact the AAA office if you have questions. Please be sure to reference the session title(s), date(s) and time(s) when you contact us.


1.1a Further than Meets the Eye: How Closed and Opened Eyes Affect Evaluations of Utilitarian and Hedonic Advertising Appeals

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Keywords
Digital/Online Advertising
Experimental Research

Lead Author

Marat Bakpayev, University of Minnesota Duluth

Additional Authors

Younghwa Lee, Sungkyunkwan University
Sukki Yoon, Bryant University
Kacy Kim , Bryant University
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