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Annual Conference 2020

Authors of accepted proposals can use the tool below (scroll down) to see where they have been placed in the agenda. This is only a schedule of the presentations, not the entire conference. To view the overall event schedule, please visit the AAA 2020 Annual Conference webpage.

Scroll down to search by Authors (Person)*, Date/Time, Keywords, and Submission Type. Rooms have not been assigned yet, so the locations are just generic place holders. *Note: If the submitting author did not add all the authors/panelists to the ProposalSpace form, only the Lead Author will be searchable.

Confirm your place in the schedule by going to the AAA Presenter Confirm Google Sheet and following the instructions in the top row. Contact the AAA office if you have questions. Please be sure to reference the session title(s), date(s) and time(s) when you contact us.

1.1 Digital/Online and Information Processing

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento

1.1a Further than Meets the Eye: How Closed and Opened Eyes Affect Evaluations of Utilitarian and Hedonic Advertising Appeals

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Marat Bakpayev, University of Minnesota Duluth

Additional Authors

Younghwa Lee, Sungkyunkwan University
Sukki Yoon, Bryant University
Kacy Kim , Bryant University

1.1b How Does Disclosure Affect Trust in Influencer and Brand Attitude? The Role of Influencer Marketing Literacy

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Rang Wang, University of Florida

Additional Authors

Kelsy-Ann Adams, University of Florida

1.1c Reactance and Turbulence: Examining the Cognitive and Attitudinal Antecedents of Ad Blocking

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Nancy H. Brinson, University of Alabama

Additional Authors

Brian C. Britt, University of Alabama

1.1d Revisiting Reproducibility in Consumer Behavioral Intentions Research, 1986-2019: A Longitudinal Analysis of Replications in the Digital Advertising Age

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Vaibhav Shwetang Diwanji, Florida State University

1.2 Children and Advertising

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino

1.2a A Lot Like the Other: Parents’ Consumer Responses to Brand-modified Product Placements in Children’s Programming

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Zijian Harrison Gong, Texas Tech University

Additional Authors

Steve Holiday, University of Alabama

1.2b Exploration of Food and Beverage Appearances in Child Influencers’ YouTube Channels: A Content Analysis of Ryan ToysReview

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Marijke De Veirman , Ghent University

Additional Authors

Regina Jihea Ahn, University of Miami
Michelle Renee Nelson, University of Illinois at Urbana-Champaign
Jasmine L Moultrie, University of Illinois at Urbana-Champaign

1.2c Knowledge as a Strategy for Privacy Protection: How a Privacy Literacy Training Affects Children’s Online Disclosure Behavior

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Laurien Desimpelaere, University of Ghent

1.2d Seeing, Remembering and Liking: The Impact of Media Multitasking on Advertising Attention, Memory and Attitudes Among Children and Adults

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Steffi De Jans, Ghent University

Additional Authors

Emma Beuckels, Ghent University
Liselot Hudders, Ghent University
Veroline Cauberghe, Ghent University
Ini Vanwesenbeeck, Ghent University

1.3 Special Topic - A New Brand of Health: Evaluating the Digital Strategies Used to Influence Patient Health

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 3 - Capri
Submission Type

Special Topics Session

Lead Author

Erin Willis, University of Colorado Boulder

1.4 Attitutes and Information Processing

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 4 - Riviera

1.4a Are We Comparing Apples to Apples? Examining the Effect of Media Multitasking in Long-Standing Advertising Measurement Scales

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 4 - Riviera
Submission Type

Full Paper

Lead Author

Iago S. Muraro, Michigan State University

Additional Authors

Anastasia Kononova, Michigan State University
Yao Dong, Michigan State University
Caroline Wright, Michigan State University
João A. Schames, Michigan State University
Grace M. Daniel, Michigan State University
Yue Ding, Michigan State University

1.4b Influences of Attitude and Perceived Motives on CRM Ads in SNS

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 4 - Riviera
Submission Type

Full Paper

Lead Author

Ji Yoon Han, Ball State University

Additional Authors

Seungae Lee, Hanyang University

1.4c Millennials’ Attitudes Toward Artificial Intelligence in Advertising: A Qualitative Study

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 4 - Riviera
Submission Type

Full Paper

Lead Author

Madeline Obrzut, DePaul University

Additional Authors

David Watta, DePaul University
Shu-Chuan Chu, DePaul University

1.4d Self-referencing and Social Comparison: Utilizing the Recommendations of Persons with Physical Disabilities (PWDs) to Explain Non-disabled Audiences’ Evaluations of Ads Including PWDs

Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 4 - Riviera
Submission Type

Full Paper

Lead Author

Summer Shelton, Idaho State University

2.1 Big Data and Attitudes

Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 1 - Sorrento

2.1a Consumer Responses to #MeToo-Inspired Advertising: A Discrepancy between Real Social Media Data and Self-Report Data

Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Yang Feng, San Diego State University

Additional Authors

Huan Chen, University of Florida
Ho-Young (Anthony) Ahn, Pepperdine University

2.1b How to Fight Negative Rumors with Trust-Based Rumor-Refutation Strategy: A Multi-Method Approach Applying the Trust Scores in Social Media (TSM) Algorithm

Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Hyejin Kim, DePaul University

Additional Authors

Euna Mehnaz Khan, University of Minnesota
Jisu Huh, University of Minnesota
Jaideep Srivastava, University of Minnesota

2.1c I (Dis)trust What You Wrote: Uncovering the Effects of Textual Features in Information Diagnosticity and Adoption of Online Consumer Reviews

Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Guanxiong Huang, City University of Hong Kong

Additional Authors

Hai Liang, The Chinese University of Hong Kong

2.1d Using Hierarchy of Effects and LC4MP to Investigate the Effects of Publicity on Ads Featuring Athlete Endorsers

Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Glenna L. Read, University of Georgia

Additional Authors

Yen-I Lee, Washington State University
Jihoon Kim, University of Georgia
Youngji Seo, University of Georgia
Shuoya Sun, University of Georgia
Xuerong Lu, University of Georgia
Sierra Brown, University of Georgia
Taeyeon Kim, University of Georgia
Wency Cai, University of Georgia
Kevin Jones, University of Georgia
Hyoyeun Jun, University of Georgia
Jay Lim, University of Georgia

2.2 Ad Agencies: Media, Creative and Ad Spending

Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 2 - San Marino

2.2a Creative Effectiveness: How is the Magic Judged?

Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Sarah Turnbull, University of Portsmouth

2.2b Effectiveness of Brand’s Intersection of Paid, Earned and Owned Media in the Social Media Environment

Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Anan Wan, Georgia College & State University

2.2c How Can Ad Spending Improve Market Dominance? The Competitive Effect of Advertising Spending on Market Share

Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Rae Yule Kim, Rutgers, The State University of New Jersey

2.2d How Pro-Social Agencies Define Themselves and Their Value: A Critical Constructivist Grounded Theory

Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Samantha Lavoi, University of Tennessee, Knoxville

Additional Authors

Eric Haley, University of Tennessee, Knoxville

2.4 Digital/Online Advertising/Privacy

Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 4 - Riviera

2.4a Advertising Effectiveness on Podcast: The Role of Media Context

Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 4 - Riviera
Submission Type

Full Paper

Lead Author

Rang Wang, University of Florida

Additional Authors

Sylvia Chan-Olmsted, University of Florida

2.4b Applying Taylor’s Message Strategy Model to Smart Speakers

Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 4 - Riviera
Submission Type

Full Paper

Lead Author

Nicholas Sarafolean, University of Tennessee

Additional Authors

Alexander Carter, University of Tennessee

2.4c The Effects of Temporal Scarcity and Social Scarcity on Ad Evaluation

Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 4 - Riviera
Submission Type

Full Paper

Lead Author

Sujin Kim, University of Texas at Austin

Additional Authors

Sukki Yoon, Bryant University
Tae Hyun Baek, University of Kentucky
Yeonshin Kim, Myongji University
Yung Kyun Choi, Dongguk University

2.4d The Role of Hypocrisy Induction and Self-Construal Theory in Public Service Advertising for Stopping Illegal Downloading

Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 4 - Riviera
Submission Type

Full Paper

Lead Author

WooJin Kim, University of Illinois at Urbana-Champaign

Additional Authors

Un Chae Chung, University of Illinois at Urbana-Champaign

CANCELLED 2.3 Special Topic - Does Advertising Help or Hurt Consumers’ Well-Being?

Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 3 - Capri
Submission Type

Special Topics Session

Lead Author

Marla B. Royne (Stafford), University of Nevada-Las Vegas

3.1 Digital/Online Advertising: Affect, Emotion and Information Processing

Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 1 - Sorrento

3.1a Motivating Behavior Change: Emotional Persuasion in Climate Change PSAs and Viral Campaigns

Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Shiyun Tian, University of Miami

Additional Authors

Wan-Hsiu Sunny Tsai, University of Miami
Weiting Tao, University of Miami
Michelle I. Seelig, University of Miami

3.1b Native Ad Styles: How Do Mood and Arousal Interact with Listicle and Narrative Advertisements to Enhance Brand Outcomes

Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Chris R. Noland, University of South Carolina

Additional Authors

Taylor Jing Wen, University of South Carolina

3.1d The Effects of Affect: The Influence of Mood and Arousal on Processing Search Engine Result Page Snippets

Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Jackson Carter, University of South Carolina

Additional Authors

Jing (Taylor) Wen, University of South Carolina
Chang-Dae Ham, University of Illinois

3.2 International/Cross-Cultural Ads

Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 2 - San Marino

3.2a Disclosing Influencer Marketing - It’s Not That Simple: Investigating Users’ Appreciation of Advertising Transparency and its Effects on Purchase Intention and Intention toward the Influencer

Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Delia Cristina Balaban, Babes-Bolyai University

Additional Authors

Meda Mucundorfeanu, Babes-Bolyai University Cluj-Napoca, Romania
Brigitte Naderer, University of Vienna, Austria

3.2b How Contemporary Feminists Evaluate Female Nudity in Advertising: The Influences of Feminist Attitude and Cultural Difference

Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Hojoon Choi, University of Houston

Additional Authors

Kyunga Yoo, KT corporation
Tom Reichert, University of South Carolina
Temple Northup, University of Houston

3.2c Price Discount and Message Assertiveness in Prosocial Advertising: Differences Between Americans and Koreans

Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Sukki Yoon, Bryant University

Additional Authors

Hye Jin Bang, University of Kansas
Dongwon Choi, Kookmin University
Tae Hyun Baek, University of Kentucky
Yeonshin Kim, Myongji University
Yung Kyun Choi, Dongguk University

3.2d Testing the Effectiveness of Culturally Congruent Temporal Appeals in Green Advertising Among Chinese Consumers

Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Sigal Segev, Florida International University

Additional Authors

Yu Liu, Florida International University

3.3 Special Topic - Staying Relevant in an Increasingly Interconnected World: How Global and Multicultural Research, Teaching, and Collaborations Can Help You Grow as a Scholar and Person

Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 3 - Capri
Submission Type

Special Topics Session

Lead Author

Claire M. Segijn, University of Minnesota

Additional Authors

Wei-Na Lee, University of Texas
Juliana Fernandes, University of Florida
Carrie La Ferle, Temerlin Advertising Institute, SMU
Beth Barnes, University of Kentucky
Martin Eisend, Europa-Universität Viadrina
Chelsea St. Clair, sparks & honey

4.1 Visual and Information Processing

Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 1 - Sorrento

4.1a Are Selfie Styles Universal? Exploring How Culture and Technology Influence Visual Self-Representational Styles in Consumer Selfies for Consumers from Russia and the U.S.

Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Olga Shabalina, University of Illinois at Urbana-Champaign

Additional Authors

Michelle Nelson, University of Illinois at Urbana-Champaign
Elena Trofimenko, South-Ural State University

4.1b Cue Utilization in Food Ads: Visual Attention and Congruence

Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Juliet Stantz, DePaul University

Additional Authors

Niki Sasiela, DePaul University
Tao Deng, DePaul University
Juan Mundel, DePaul University

4.1c The Depiction Effect of Self-Referencing Cues on Purchase Intention in Food Advertising Contexts

Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Mark Yi-Cheon Yim, University of Massachusetts, Lowell

Additional Authors

Young K. Kim, Southern Connecticut State University
JeongGyu Lee, State University of New York, Brockport
Chan Yun Yoo, Saint Joseph's University

4.1d Visual Metaphors in Advertising: The Role of Figurative Visual Context and Visual Structure

Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Ying Huang, University of West Florida

4.2 Emotions, Message Appeals and Social Media

Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 2 - San Marino

4.2a Consumer Responses to Intense Negative Emotion in Electronic Word-of-mouth: The Role of Tie-strength and Diagnostic Cues

Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Wonkyung Kim, BNU-HKBU United International College

Additional Authors

Nora Rifon, Michigan State University

4.2b Dead or Alive: The Effect of Death Imagery and Regulatory Focus Messaging on Wildlife Conservation Behavior

Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Tae Hyun Baek, University of Kentucky

Additional Authors

Sukki Yoon, Bryant University

4.2c Predicting Brand Personality: The Role of Computer Vision Features in Social Media Branded Content

Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Taylor Jing Wen, University of South Carolina

Additional Authors

Jing Yang, Loyola University Chicago
Yilang Peng, University of Georgia

4.2d The Contagious Emotions: Positive, Arousing and Empowering Emotions Determine Share and Purchase Intentions in Viral Advertising

Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Taylor Jing Wen, University of South Carolina

Additional Authors

Chang Won Choi, University of South Carolina
Linwan Wu, University of South Carolina

4.3 Special Topic - Teaching about Social Issues in Advertising

Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 3 - Capri
Submission Type

Special Topics Session

Lead Author

Edward Timke, Duke University

Additional Authors

Sara Champlin, University of North Texas
Kevin D. Thomas, Marquette University
Peggy Kreshel, University of Georgia
Minjie Li, University of Tampa
Troy Elias, University of Oregon

5.1 Green Advertising and Message Appeals

Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento

5.1a Color Effects in Green Advertising: The Role of Color Appropriateness and Persuasion Knowledge

Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Dongjae (Jay) Lim, University of Georgia

Additional Authors

Tae Hyun Baek, University of Kentucky
Sukki Yoon, Bryant University
Yeonshin Kim, Myongji University

5.1b Comparing Informational, Transformational, and Transportational Advertising Strategies

Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Tao Deng, DePaul University

Additional Authors

Dawn Pysarchik, Michigan State University

5.1c Surprise, Surprise: Affective Response to Environmental and Social Messages from (Non) Sustainable Brands

Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Tyler Milfeld, University of Tennessee, Knoxville

5.1d The Moderating Role of Descriptive Norms on the Construal-Level Fit: An Examination in the Context of “Less Plastic” Campaigns

Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Sun-Young Park, University of Massachusetts Boston

5.2 Sex Advertising and Gender Issues

Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino

5.2a Female Sexual Power Models in Ads: Obnoxious or Confident?

Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Melika Kordrostami, California State Univesity San Bernardino

Additional Authors

Russell N Laczniak, Iowa State University

5.2b Field Experiment on Sex Appeals in Social Media Advertising: Effects on Attention to the Ad, Engagement with the Ad, and Purchase

Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Kristin Stewart, California State Univerisy San Marcos

Additional Authors

Vassilis Dalakas, California State University San Marcos
Danielle Eells , California State University San Marcos

5.2c Putting Off Gender Equality Until the “Next Generation:” A New Form of Postfeminist Advertising

Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Kasey Windels, University of Florida

Additional Authors

Sara Champlin, University of North Texas
Heidi Makady, University of Florida

5.2d Sex Appeal Ads’ Ethical, Attitudinal, and Behavioral Impact Across Varied Psychological Distance and Construal Levels: The Role of Gender and Moral Attentiveness

Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Ioannis G. Theodorakis, INSEEC School of Business and Economics

Additional Authors

Grigorios Painesis, Athens University of Economics and Business

CANCELLED 5.3 Special Topic - What is Advertising? An Interactive Workshop of Discovery

Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 3 - Capri
Submission Type

Special Topics Session

Lead Author

Jef Richards, Michigan State University

CANCELLED 5.4 Special Topic - The Future of Graduate Education in Advertising: A Discussion with Educators and Industry Experts

Saturday, March 28, 2020 at 10:00 AM–11:00 AM EDT
Room 2 - San Marino
Submission Type

Special Topics Session

Lead Author

Tanya Ryan, Winona State University

6.1 Social Media and Advertising

Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 1 - Sorrento

6.1a Factors Influencing Social Media Burnout: Implications for Advertisers

Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Harsha Gangadharbatla, University of Colorado Boulder

Additional Authors

Christopher Vardeman, University of Colorado Boulder

6.1b Forming Consumer-Brand Relationships Through Social Media

Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Su Yeon Cho, University of Miami

Additional Authors

Huixin Deng, University of Miami
Soyoon Kim, University of Miami

6.1c Influencer Marketing in Social Live Streaming: Understanding How Chinese Users Perceive Its Effectiveness

Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Anan Wan, Georgia College & State University

Additional Authors

Linwan Wu, University of South Carolina
Jingjing Zhang, Huazhong University of Science and Technology

6.1d Social Media Never Sleeps: Antecedents and Consequences of Social Media Fatigue among Content Creators

Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Eunseon (Penny) Kwon, Texas Christian University

Additional Authors

Ashley E. English, Texas Christian University
Laura F. Bright, University of Texas at Austin

6.2 Ad Disclosure, Placement, and Privacy

Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 2 - San Marino

6.2a Effects of Disclosure, Placement Type and Ad-Context Congruence on Recognition and Recall of Sponsored Content

Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Shuoya Sun, University of Georgia

Additional Authors

Nathaniel Evans, University of Georgia

6.2b Label Literacy: How Consumers Actually Interpret Covert Advertising Disclosures

Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Bartosz W. Wojdynski, University of Georgia

Additional Authors

Laura Hudgens, University of Georgia
Marilyn Primovic, University of Georgia
Nah Ray Han, University of Georgia
Taeyeon Kim, University of Georgia
Nathaniel J. Evans, University of Georgia

6.2c Online Behavioral Advertising (OBA): The Mediating Role of Perceived Intrusiveness, Perceived Privacy Concern, and Reactance on Consumers’ Attitudes and Intentions

Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Nazmul Rony, Slippery Rock University

Additional Authors

Doyle Yoon, University of Oklahoma

6.2d The Role of Disclosure on Ranking in Listicle Native Advertising: Exploring the Effect of Direct and Indirect Disclosures

Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

DongJae Lim, University of Georgia

Additional Authors

Nathaniel J. Evans, University of Georgia
Marilyn June Primovic, University of Georgia

CANCELLED 6.3 Special Topic - The Challenge of Teaching Digital Analytics: How Advertising Educators Introduce and Implement Courses on Digital Analytics

Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 3 - Capri
Submission Type

Special Topics Session

Lead Author

Aziz Muqaddam, Michigan State University

Additional Authors

Dale Blasingame, Texas State University
Keith Quesenberry , Messiah College
Samuel Tham, University of Tampa
Laeeq Khan, Ohio University
Jessica Pucci, Arizona State University

7.1 Attitudes, Digital and Mobile Advertising

Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 1 - Sorrento

7.1a Effects of Autoplay Video Ads in Mobile Apps: Comparing Sound-on and Sound-off Ads

Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Eunah Kim, University of Minnesota

Additional Authors

Jisu Huh, University of Minnesota

7.1b The Effects of Ad-block Wall Level, Ad-block Wall Message Frame, Explicit Goal Existence on Psychological Reactance and Online News Brand Evaluation

Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Seunghyun Kim, University of Arkansas at Little Rock

Additional Authors

Doyle Yoon, University of Oklahoma
Glenn Leshner, University of Oklahoma
Seounmi Youn, Emerson College

7.1c The Mediating Role of Audience Diversity in the Creation of Branded Posts on Facebook

Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Gauze Kitirattarkarn, Bangkok University

7.1d Uses and Gratifications of Lurkers and Posters in Online Brand Communities: The Difference Between Gratifications Sought and Gratifications Achieved

Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Caitlin McLaughlin, Thompson Rivers University

Additional Authors

Kai Haverila, Concordia University
Matti Haverila, Thompson Rivers University

7.2 Digital/Online and Ad Skepticism

Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 2 - San Marino

7.2a Disclosing Authorship in Native Advertising: How Does AI versus Human Authorship Affect Advertising Evaluation?

Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Linwan Wu, University of South Carolina

Additional Authors

Taylor Jing Wen, University of South Carolina
Sabrina Habib, University of South Carolina

7.2b Exploring Clickbait Advertising: From the Perspective of Persuasion Knowledge and Metadiscourse

Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Emily Buteau, University of North Dakota

Additional Authors

Joonghwa Lee, University of North Dakota
Soojung Kim, University of North Dakota

7.2c How Effective Are Humanized Chatbots? A Study of Consumer-Chatbot Communication in Taiwan

Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Wanhsiu Sunny Tsai, University of Miami

Additional Authors

Yu Liu, Florida International University
Ching-Hua Chuan, University of Miami

7.2d The Influence of Consumer-brand Relationship and Social Media Platform Context on the Personalized Advertising Privacy Calculus

Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Claire Moeller, University of Alabama

Additional Authors

Jameson Hayes, University of Alabama
Nancy H. Brinson, University of Alabama
Gregory J. Bott, University of Alabama

7.3 Special Topic - The Role of Strategic Communication in Addressing Health Misinformation

Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 3 - Capri
Submission Type

Special Topics Session

Lead Author

Michael Weigold, University of Florida

8.1 Social Media and Attitudes

Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento

8.1a Cognitive Load and Social Media Advertising: Platform Use Induces Load Which Leads to Reliance on Cues

Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Matthew Pittman, University of Tennessee

Additional Authors

Eric Haley, University of Tennessee

8.1b Effects of Social Cognition on Influencer Advertising: From the Perspective of SCM and BIAS Map

Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Taeyeon Kim, University of Georgia

Additional Authors

Glenna L. Read, University of Georgia

8.1c Encouraging Energy Saving through Facebook: Effect of Message Concreteness and Message Sender Distance on Consumer Attitudes and Behavioral Intentions

Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Nah Ray Han, University of Georgia

Additional Authors

Joe Phua, University of Georgia
Jihoon (Jay) Kim, University of Georgia

8.1d The Impact of Consumers’ Temporary Affective States on Attention and Reaction to Ads

Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Xinyu Lu, Shanghai International Studies University

Additional Authors

Debarati Das, University of Minnesota, Twin Cities
Jisu Huh, University of Minnesota, Twin Cities
Jaideep Srivastava, University of Minnesota, Twin Cities

8.2 Social Media and Health Issues

Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino

8.2a Patient Influencers are Selling Prescription Drugs to You: How Influencer Illness Disclosure Deactivates Persuasion Knowledge Through Narrative Transportation

Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Hyosun Kim, Indiana State Univeristy

8.2b Sponsored and Shared: Experimentally Testing the Selective Reading and Sharing of Health Advertorials

Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Benjamin K. Johnson, University of Florida

Additional Authors

Lisette van Baarsen, Vrije Universiteit Amsterdam

8.2c The Effects of User Comment Valence of Social Media Health Campaigns on Intention to Vaccinate: The Role of Psychological Reactance

Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Hanyoung Kim, University of Georgia

Additional Authors

Youngji Seo, University of Georgia
Hye Jin Yoon, University of Georgia
Jeong Yeob Han, University of Georgia
Youngjee Ko, University of Georgia

8.2d Think Small: Adapting Advertising Message Strategy for Nanotechnology Using the Six-Segment Strategy Wheel

Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Elizabeth Crisp Crawford, North Dakota State University

Additional Authors

Isahn Kodagoda Peiris , North Dakota State University
Rajani Ganesh-Pillai, North Dakota State University

CANCELLED 8.3 Special Topic - Influencers: Minding the Gap Between Industry and Academia

Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 3 - Capri
Submission Type

Special Topics Session

Lead Author

Colin Campbell, University of San Diego

Additional Authors

Justine Rapp Farrell, University of San Diego
Cristel A. Russell, Pepperdine University
Sara Rosengren, Stockholm School of Economics
Dylan Conroy, The Social Standard

9.1 Social Media, Source Effects, and Attitudes

Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 1 - Sorrento

9.1a Cross-Cultural Differences in Romantic Gift Posting across Various Social Media Platforms

Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Sydney Chinchanachokchai , University of Akron

Additional Authors

Theeranuch Pusaksrikit , Chulalongkorn University

9.1b Examining the Evidential Value on the Effectiveness of Celebrity Endorsement Verified by a p-Curve Analysis

Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Shiyun Tian, University of Miami

Additional Authors

Ruoyu Sun, University of Miami
Qian Huang, University of Miami
John Petit, University of Miami

9.1c How the Credibility of Places Affects the Processing of Advertising Claims: The Case of Investment Promotion Advertising

Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Rick T. Wilson, Texas State University

Additional Authors

Daniel W. Baack, University of Denver

9.1d When Cause-Related Marketing Meets Controversy: The Role of Consumers–Brand Congruence and Consumers-Celebrity Congruence

Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 1 - Sorrento
Submission Type

Full Paper

Lead Author

Khalid Alharbi, University of South Carolina

Additional Authors

Joon Kim, University of South Carolina
Chris Noland, University of South Carolina
Jackson Carter, University of South Carolina

9.2 Digital/Online, Caused Related Ads, and Attitudes

Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 2 - San Marino

9.2a How Social Norms Moderate Consistency and Licensing Effects in Social Media

Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Yuhosua Ryoo, Southern Illinois University

Additional Authors

Minette Drumwright, University of Texas at Austin
Lucy Atkinson, University of Texas at Austin

9.2b Is the “Presence” Present? Mediating Role of Different Dimensions of Presence on Immersive VR Advertisement Effectiveness

Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Rahnuma Ahmed, University of Dhaka

Additional Authors

Glenn Leshner, University of Oklahoma
Doyle Yoon, University of Oklahoma

9.2c Something Social, Something Entertaining? Maximizing the Value of Digital Content Marketing in Brand Experience and Brand Loyalty

Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Chen Lou, Nanyang Technological University

Additional Authors

Quan Xie, Southern Methodist University

9.2d Snapping and Chatting Away: A Dual Perspective of Examining Consumer Motivations and Engagement with Snapchat Sponsored Ad Lens

Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Lead Author

Naa Amponsah Dodoo, Emerson College

Additional Authors

Seounmi Han Youn, Emerson College
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