Authors of accepted proposals can use the tool below (scroll down) to see where they have been placed in the agenda. This is only a schedule of the presentations, not the entire conference. To view the overall event schedule, please visit the AAA 2020 Annual Conference webpage.
Scroll down to search by Authors (Person)*, Date/Time, Keywords, and Submission Type. Rooms have not been assigned yet, so the locations are just generic place holders. *Note: If the submitting author did not add all the authors/panelists to the ProposalSpace form, only the Lead Author will be searchable.
Confirm your place in the schedule by going to the AAA Presenter Confirm Google Sheet and following the instructions in the top row. Contact the AAA office if you have questions. Please be sure to reference the session title(s), date(s) and time(s) when you contact us.
1.1 Digital/Online and Information Processing
Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
1.1a Further than Meets the Eye: How Closed and Opened Eyes Affect Evaluations of Utilitarian and Hedonic Advertising Appeals
Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Marat Bakpayev, University of Minnesota Duluth
Additional Authors
Younghwa Lee, Sungkyunkwan University
Sukki Yoon, Bryant University
Kacy Kim , Bryant University
1.1b How Does Disclosure Affect Trust in Influencer and Brand Attitude? The Role of Influencer Marketing Literacy
Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Rang Wang, University of Florida
Additional Authors
Kelsy-Ann Adams, University of Florida
1.1c Reactance and Turbulence: Examining the Cognitive and Attitudinal Antecedents of Ad Blocking
Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Nancy H. Brinson, University of Alabama
Additional Authors
Brian C. Britt, University of Alabama
1.1d Revisiting Reproducibility in Consumer Behavioral Intentions Research, 1986-2019: A Longitudinal Analysis of Replications in the Digital Advertising Age
Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Vaibhav Shwetang Diwanji, Florida State University
1.2a A Lot Like the Other: Parents’ Consumer Responses to Brand-modified Product Placements in Children’s Programming
Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Zijian Harrison Gong, Texas Tech University
Additional Authors
Steve Holiday, University of Alabama
1.2b Exploration of Food and Beverage Appearances in Child Influencers’ YouTube Channels: A Content Analysis of Ryan ToysReview
Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Marijke De Veirman , Ghent University
Additional Authors
Regina Jihea Ahn, University of Miami
Michelle Renee Nelson, University of Illinois at Urbana-Champaign
Jasmine L Moultrie, University of Illinois at Urbana-Champaign
1.2c Knowledge as a Strategy for Privacy Protection: How a Privacy Literacy Training Affects Children’s Online Disclosure Behavior
Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Laurien Desimpelaere, University of Ghent
1.2d Seeing, Remembering and Liking: The Impact of Media Multitasking on Advertising Attention, Memory and Attitudes Among Children and Adults
Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Steffi De Jans, Ghent University
Additional Authors
Emma Beuckels, Ghent University
Liselot Hudders, Ghent University
Veroline Cauberghe, Ghent University
Ini Vanwesenbeeck, Ghent University
1.3 Special Topic - A New Brand of Health: Evaluating the Digital Strategies Used to Influence Patient Health
Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 3 - Capri
Submission Type
Special Topics Session
Lead Author
Erin Willis, University of Colorado Boulder
1.4 Attitutes and Information Processing
Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 4 - Riviera
1.4a Are We Comparing Apples to Apples? Examining the Effect of Media Multitasking in Long-Standing Advertising Measurement Scales
Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 4 - Riviera
Submission Type
Full Paper
Lead Author
Iago S. Muraro, Michigan State University
Additional Authors
Anastasia Kononova, Michigan State University
Yao Dong, Michigan State University
Caroline Wright, Michigan State University
João A. Schames, Michigan State University
Grace M. Daniel, Michigan State University
Yue Ding, Michigan State University
1.4b Influences of Attitude and Perceived Motives on CRM Ads in SNS
Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 4 - Riviera
Submission Type
Full Paper
Lead Author
Ji Yoon Han, Ball State University
Additional Authors
Seungae Lee, Hanyang University
1.4c Millennials’ Attitudes Toward Artificial Intelligence in Advertising: A Qualitative Study
Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 4 - Riviera
Submission Type
Full Paper
Lead Author
Madeline Obrzut, DePaul University
Additional Authors
David Watta, DePaul University
Shu-Chuan Chu, DePaul University
1.4d Self-referencing and Social Comparison: Utilizing the Recommendations of Persons with Physical Disabilities (PWDs) to Explain Non-disabled Audiences’ Evaluations of Ads Including PWDs
Friday, March 27, 2020 at 8:30 AM–10:00 AM EDT
Room 4 - Riviera
Submission Type
Full Paper
Lead Author
Summer Shelton, Idaho State University
2.1a Consumer Responses to #MeToo-Inspired Advertising: A Discrepancy between Real Social Media Data and Self-Report Data
Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Yang Feng, San Diego State University
Additional Authors
Huan Chen, University of Florida
Ho-Young (Anthony) Ahn, Pepperdine University
2.1b How to Fight Negative Rumors with Trust-Based Rumor-Refutation Strategy: A Multi-Method Approach Applying the Trust Scores in Social Media (TSM) Algorithm
Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Hyejin Kim, DePaul University
Additional Authors
Euna Mehnaz Khan, University of Minnesota
Jisu Huh, University of Minnesota
Jaideep Srivastava, University of Minnesota
2.1c I (Dis)trust What You Wrote: Uncovering the Effects of Textual Features in Information Diagnosticity and Adoption of Online Consumer Reviews
Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Guanxiong Huang, City University of Hong Kong
Additional Authors
Hai Liang, The Chinese University of Hong Kong
2.1d Using Hierarchy of Effects and LC4MP to Investigate the Effects of Publicity on Ads Featuring Athlete Endorsers
Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Glenna L. Read, University of Georgia
Additional Authors
Yen-I Lee, Washington State University
Jihoon Kim, University of Georgia
Youngji Seo, University of Georgia
Shuoya Sun, University of Georgia
Xuerong Lu, University of Georgia
Sierra Brown, University of Georgia
Taeyeon Kim, University of Georgia
Wency Cai, University of Georgia
Kevin Jones, University of Georgia
Hyoyeun Jun, University of Georgia
Jay Lim, University of Georgia
2.2 Ad Agencies: Media, Creative and Ad Spending
Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 2 - San Marino
2.2a Creative Effectiveness: How is the Magic Judged?
Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Sarah Turnbull, University of Portsmouth
2.2b Effectiveness of Brand’s Intersection of Paid, Earned and Owned Media in the Social Media Environment
Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Anan Wan, Georgia College & State University
2.2c How Can Ad Spending Improve Market Dominance? The Competitive Effect of Advertising Spending on Market Share
Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Rae Yule Kim, Rutgers, The State University of New Jersey
2.2d How Pro-Social Agencies Define Themselves and Their Value: A Critical Constructivist Grounded Theory
Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Samantha Lavoi, University of Tennessee, Knoxville
Additional Authors
Eric Haley, University of Tennessee, Knoxville
2.4 Digital/Online Advertising/Privacy
Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 4 - Riviera
2.4a Advertising Effectiveness on Podcast: The Role of Media Context
Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 4 - Riviera
Submission Type
Full Paper
Lead Author
Rang Wang, University of Florida
Additional Authors
Sylvia Chan-Olmsted, University of Florida
2.4b Applying Taylor’s Message Strategy Model to Smart Speakers
Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 4 - Riviera
Submission Type
Full Paper
Lead Author
Nicholas Sarafolean, University of Tennessee
Additional Authors
Alexander Carter, University of Tennessee
2.4c The Effects of Temporal Scarcity and Social Scarcity on Ad Evaluation
Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 4 - Riviera
Submission Type
Full Paper
Lead Author
Sujin Kim, University of Texas at Austin
Additional Authors
Sukki Yoon, Bryant University
Tae Hyun Baek, University of Kentucky
Yeonshin Kim, Myongji University
Yung Kyun Choi, Dongguk University
2.4d The Role of Hypocrisy Induction and Self-Construal Theory in Public Service Advertising for Stopping Illegal Downloading
Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 4 - Riviera
Submission Type
Full Paper
Lead Author
WooJin Kim, University of Illinois at Urbana-Champaign
Additional Authors
Un Chae Chung, University of Illinois at Urbana-Champaign
CANCELLED 2.3 Special Topic - Does Advertising Help or Hurt Consumers’ Well-Being?
Friday, March 27, 2020 at 10:30 AM–12:00 PM EDT
Room 3 - Capri
Submission Type
Special Topics Session
Lead Author
Marla B. Royne (Stafford), University of Nevada-Las Vegas
3.1 Digital/Online Advertising: Affect, Emotion and Information Processing
Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 1 - Sorrento
3.1a Motivating Behavior Change: Emotional Persuasion in Climate Change PSAs and Viral Campaigns
Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Shiyun Tian, University of Miami
Additional Authors
Wan-Hsiu Sunny Tsai, University of Miami
Weiting Tao, University of Miami
Michelle I. Seelig, University of Miami
3.1b Native Ad Styles: How Do Mood and Arousal Interact with Listicle and Narrative Advertisements to Enhance Brand Outcomes
Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Chris R. Noland, University of South Carolina
Additional Authors
Taylor Jing Wen, University of South Carolina
3.1d The Effects of Affect: The Influence of Mood and Arousal on Processing Search Engine Result Page Snippets
Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Jackson Carter, University of South Carolina
Additional Authors
Jing (Taylor) Wen, University of South Carolina
Chang-Dae Ham, University of Illinois
3.2 International/Cross-Cultural Ads
Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 2 - San Marino
3.2a Disclosing Influencer Marketing - It’s Not That Simple: Investigating Users’ Appreciation of Advertising Transparency and its Effects on Purchase Intention and Intention toward the Influencer
Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Delia Cristina Balaban, Babes-Bolyai University
Additional Authors
Meda Mucundorfeanu, Babes-Bolyai University Cluj-Napoca, Romania
Brigitte Naderer, University of Vienna, Austria
3.2b How Contemporary Feminists Evaluate Female Nudity in Advertising: The Influences of Feminist Attitude and Cultural Difference
Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Hojoon Choi, University of Houston
Additional Authors
Kyunga Yoo, KT corporation
Tom Reichert, University of South Carolina
Temple Northup, University of Houston
3.2c Price Discount and Message Assertiveness in Prosocial Advertising: Differences Between Americans and Koreans
Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Sukki Yoon, Bryant University
Additional Authors
Hye Jin Bang, University of Kansas
Dongwon Choi, Kookmin University
Tae Hyun Baek, University of Kentucky
Yeonshin Kim, Myongji University
Yung Kyun Choi, Dongguk University
3.2d Testing the Effectiveness of Culturally Congruent Temporal Appeals in Green Advertising Among Chinese Consumers
Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Sigal Segev, Florida International University
Additional Authors
Yu Liu, Florida International University
3.3 Special Topic - Staying Relevant in an Increasingly Interconnected World: How Global and Multicultural Research, Teaching, and Collaborations Can Help You Grow as a Scholar and Person
Friday, March 27, 2020 at 1:30 PM–3:00 PM EDT
Room 3 - Capri
Submission Type
Special Topics Session
Lead Author
Claire M. Segijn, University of Minnesota
Additional Authors
Wei-Na Lee, University of Texas
Juliana Fernandes, University of Florida
Carrie La Ferle, Temerlin Advertising Institute, SMU
Beth Barnes, University of Kentucky
Martin Eisend, Europa-Universität Viadrina
Chelsea St. Clair, sparks & honey
4.1 Visual and Information Processing
Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 1 - Sorrento
4.1a Are Selfie Styles Universal? Exploring How Culture and Technology Influence Visual Self-Representational Styles in Consumer Selfies for Consumers from Russia and the U.S.
Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Olga Shabalina, University of Illinois at Urbana-Champaign
Additional Authors
Michelle Nelson, University of Illinois at Urbana-Champaign
Elena Trofimenko, South-Ural State University
4.1b Cue Utilization in Food Ads: Visual Attention and Congruence
Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Juliet Stantz, DePaul University
Additional Authors
Niki Sasiela, DePaul University
Tao Deng, DePaul University
Juan Mundel, DePaul University
4.1c The Depiction Effect of Self-Referencing Cues on Purchase Intention in Food Advertising Contexts
Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Mark Yi-Cheon Yim, University of Massachusetts, Lowell
Additional Authors
Young K. Kim, Southern Connecticut State University
JeongGyu Lee, State University of New York, Brockport
Chan Yun Yoo, Saint Joseph's University
4.1d Visual Metaphors in Advertising: The Role of Figurative Visual Context and Visual Structure
Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Ying Huang, University of West Florida
4.2 Emotions, Message Appeals and Social Media
Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 2 - San Marino
4.2a Consumer Responses to Intense Negative Emotion in Electronic Word-of-mouth: The Role of Tie-strength and Diagnostic Cues
Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Wonkyung Kim, BNU-HKBU United International College
Additional Authors
Nora Rifon, Michigan State University
4.2b Dead or Alive: The Effect of Death Imagery and Regulatory Focus Messaging on Wildlife Conservation Behavior
Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Tae Hyun Baek, University of Kentucky
Additional Authors
Sukki Yoon, Bryant University
4.2c Predicting Brand Personality: The Role of Computer Vision Features in Social Media Branded Content
Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Taylor Jing Wen, University of South Carolina
Additional Authors
Jing Yang, Loyola University Chicago
Yilang Peng, University of Georgia
4.2d The Contagious Emotions: Positive, Arousing and Empowering Emotions Determine Share and Purchase Intentions in Viral Advertising
Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Taylor Jing Wen, University of South Carolina
Additional Authors
Chang Won Choi, University of South Carolina
Linwan Wu, University of South Carolina
4.3 Special Topic - Teaching about Social Issues in Advertising
Friday, March 27, 2020 at 3:15 PM–4:45 PM EDT
Room 3 - Capri
Submission Type
Special Topics Session
Lead Author
Edward Timke, Duke University
Additional Authors
Sara Champlin, University of North Texas
Kevin D. Thomas, Marquette University
Peggy Kreshel, University of Georgia
Minjie Li, University of Tampa
Troy Elias, University of Oregon
5.1 Green Advertising and Message Appeals
Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
5.1a Color Effects in Green Advertising: The Role of Color Appropriateness and Persuasion Knowledge
Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Dongjae (Jay) Lim, University of Georgia
Additional Authors
Tae Hyun Baek, University of Kentucky
Sukki Yoon, Bryant University
Yeonshin Kim, Myongji University
5.1b Comparing Informational, Transformational, and Transportational Advertising Strategies
Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Tao Deng, DePaul University
Additional Authors
Dawn Pysarchik, Michigan State University
5.1c Surprise, Surprise: Affective Response to Environmental and Social Messages from (Non) Sustainable Brands
Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Tyler Milfeld, University of Tennessee, Knoxville
5.1d The Moderating Role of Descriptive Norms on the Construal-Level Fit: An Examination in the Context of “Less Plastic” Campaigns
Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Sun-Young Park, University of Massachusetts Boston
5.2 Sex Advertising and Gender Issues
Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
5.2a Female Sexual Power Models in Ads: Obnoxious or Confident?
Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Melika Kordrostami, California State Univesity San Bernardino
Additional Authors
Russell N Laczniak, Iowa State University
5.2b Field Experiment on Sex Appeals in Social Media Advertising: Effects on Attention to the Ad, Engagement with the Ad, and Purchase
Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Kristin Stewart, California State Univerisy San Marcos
Additional Authors
Vassilis Dalakas, California State University San Marcos
Danielle Eells , California State University San Marcos
5.2c Putting Off Gender Equality Until the “Next Generation:” A New Form of Postfeminist Advertising
Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Kasey Windels, University of Florida
Additional Authors
Sara Champlin, University of North Texas
Heidi Makady, University of Florida
5.2d Sex Appeal Ads’ Ethical, Attitudinal, and Behavioral Impact Across Varied Psychological Distance and Construal Levels: The Role of Gender and Moral Attentiveness
Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Ioannis G. Theodorakis, INSEEC School of Business and Economics
Additional Authors
Grigorios Painesis, Athens University of Economics and Business
CANCELLED 5.3 Special Topic - What is Advertising? An Interactive Workshop of Discovery
Saturday, March 28, 2020 at 8:30 AM–10:00 AM EDT
Room 3 - Capri
Submission Type
Special Topics Session
Lead Author
Jef Richards, Michigan State University
CANCELLED 5.4 Special Topic - The Future of Graduate Education in Advertising: A Discussion with Educators and Industry Experts
Saturday, March 28, 2020 at 10:00 AM–11:00 AM EDT
Room 2 - San Marino
Submission Type
Special Topics Session
Lead Author
Tanya Ryan, Winona State University
6.1 Social Media and Advertising
Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 1 - Sorrento
6.1a Factors Influencing Social Media Burnout: Implications for Advertisers
Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Harsha Gangadharbatla, University of Colorado Boulder
Additional Authors
Christopher Vardeman, University of Colorado Boulder
6.1b Forming Consumer-Brand Relationships Through Social Media
Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Su Yeon Cho, University of Miami
Additional Authors
Huixin Deng, University of Miami
Soyoon Kim, University of Miami
6.1c Influencer Marketing in Social Live Streaming: Understanding How Chinese Users Perceive Its Effectiveness
Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Anan Wan, Georgia College & State University
Additional Authors
Linwan Wu, University of South Carolina
Jingjing Zhang, Huazhong University of Science and Technology
6.1d Social Media Never Sleeps: Antecedents and Consequences of Social Media Fatigue among Content Creators
Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Eunseon (Penny) Kwon, Texas Christian University
Additional Authors
Ashley E. English, Texas Christian University
Laura F. Bright, University of Texas at Austin
6.2 Ad Disclosure, Placement, and Privacy
Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 2 - San Marino
6.2a Effects of Disclosure, Placement Type and Ad-Context Congruence on Recognition and Recall of Sponsored Content
Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Shuoya Sun, University of Georgia
Additional Authors
Nathaniel Evans, University of Georgia
6.2b Label Literacy: How Consumers Actually Interpret Covert Advertising Disclosures
Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Bartosz W. Wojdynski, University of Georgia
Additional Authors
Laura Hudgens, University of Georgia
Marilyn Primovic, University of Georgia
Nah Ray Han, University of Georgia
Taeyeon Kim, University of Georgia
Nathaniel J. Evans, University of Georgia
6.2c Online Behavioral Advertising (OBA): The Mediating Role of Perceived Intrusiveness, Perceived Privacy Concern, and Reactance on Consumers’ Attitudes and Intentions
Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Nazmul Rony, Slippery Rock University
Additional Authors
Doyle Yoon, University of Oklahoma
6.2d The Role of Disclosure on Ranking in Listicle Native Advertising: Exploring the Effect of Direct and Indirect Disclosures
Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
DongJae Lim, University of Georgia
Additional Authors
Nathaniel J. Evans, University of Georgia
Marilyn June Primovic, University of Georgia
CANCELLED 6.3 Special Topic - The Challenge of Teaching Digital Analytics: How Advertising Educators Introduce and Implement Courses on Digital Analytics
Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 3 - Capri
Submission Type
Special Topics Session
Lead Author
Aziz Muqaddam, Michigan State University
Additional Authors
Dale Blasingame, Texas State University
Keith Quesenberry , Messiah College
Samuel Tham, University of Tampa
Laeeq Khan, Ohio University
Jessica Pucci, Arizona State University
7.1 Attitudes, Digital and Mobile Advertising
Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 1 - Sorrento
7.1a Effects of Autoplay Video Ads in Mobile Apps: Comparing Sound-on and Sound-off Ads
Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Eunah Kim, University of Minnesota
Additional Authors
Jisu Huh, University of Minnesota
7.1b The Effects of Ad-block Wall Level, Ad-block Wall Message Frame, Explicit Goal Existence on Psychological Reactance and Online News Brand Evaluation
Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Seunghyun Kim, University of Arkansas at Little Rock
Additional Authors
Doyle Yoon, University of Oklahoma
Glenn Leshner, University of Oklahoma
Seounmi Youn, Emerson College
7.1c The Mediating Role of Audience Diversity in the Creation of Branded Posts on Facebook
Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Gauze Kitirattarkarn, Bangkok University
7.1d Uses and Gratifications of Lurkers and Posters in Online Brand Communities: The Difference Between Gratifications Sought and Gratifications Achieved
Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Caitlin McLaughlin, Thompson Rivers University
Additional Authors
Kai Haverila, Concordia University
Matti Haverila, Thompson Rivers University
7.2 Digital/Online and Ad Skepticism
Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 2 - San Marino
7.2a Disclosing Authorship in Native Advertising: How Does AI versus Human Authorship Affect Advertising Evaluation?
Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Linwan Wu, University of South Carolina
Additional Authors
Taylor Jing Wen, University of South Carolina
Sabrina Habib, University of South Carolina
7.2b Exploring Clickbait Advertising: From the Perspective of Persuasion Knowledge and Metadiscourse
Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Emily Buteau, University of North Dakota
Additional Authors
Joonghwa Lee, University of North Dakota
Soojung Kim, University of North Dakota
7.2c How Effective Are Humanized Chatbots? A Study of Consumer-Chatbot Communication in Taiwan
Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Wanhsiu Sunny Tsai, University of Miami
Additional Authors
Yu Liu, Florida International University
Ching-Hua Chuan, University of Miami
7.2d The Influence of Consumer-brand Relationship and Social Media Platform Context on the Personalized Advertising Privacy Calculus
Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Claire Moeller, University of Alabama
Additional Authors
Jameson Hayes, University of Alabama
Nancy H. Brinson, University of Alabama
Gregory J. Bott, University of Alabama
7.3 Special Topic - The Role of Strategic Communication in Addressing Health Misinformation
Saturday, March 28, 2020 at 2:15 PM–3:45 PM EDT
Room 3 - Capri
Submission Type
Special Topics Session
Lead Author
Michael Weigold, University of Florida
8.1a Cognitive Load and Social Media Advertising: Platform Use Induces Load Which Leads to Reliance on Cues
Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Matthew Pittman, University of Tennessee
Additional Authors
Eric Haley, University of Tennessee
8.1b Effects of Social Cognition on Influencer Advertising: From the Perspective of SCM and BIAS Map
Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Taeyeon Kim, University of Georgia
Additional Authors
Glenna L. Read, University of Georgia
8.1c Encouraging Energy Saving through Facebook: Effect of Message Concreteness and Message Sender Distance on Consumer Attitudes and Behavioral Intentions
Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Nah Ray Han, University of Georgia
Additional Authors
Joe Phua, University of Georgia
Jihoon (Jay) Kim, University of Georgia
8.1d The Impact of Consumers’ Temporary Affective States on Attention and Reaction to Ads
Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Xinyu Lu, Shanghai International Studies University
Additional Authors
Debarati Das, University of Minnesota, Twin Cities
Jisu Huh, University of Minnesota, Twin Cities
Jaideep Srivastava, University of Minnesota, Twin Cities
8.2 Social Media and Health Issues
Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
8.2a Patient Influencers are Selling Prescription Drugs to You: How Influencer Illness Disclosure Deactivates Persuasion Knowledge Through Narrative Transportation
Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Hyosun Kim, Indiana State Univeristy
8.2b Sponsored and Shared: Experimentally Testing the Selective Reading and Sharing of Health Advertorials
Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Benjamin K. Johnson, University of Florida
Additional Authors
Lisette van Baarsen, Vrije Universiteit Amsterdam
8.2c The Effects of User Comment Valence of Social Media Health Campaigns on Intention to Vaccinate: The Role of Psychological Reactance
Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Hanyoung Kim, University of Georgia
Additional Authors
Youngji Seo, University of Georgia
Hye Jin Yoon, University of Georgia
Jeong Yeob Han, University of Georgia
Youngjee Ko, University of Georgia
8.2d Think Small: Adapting Advertising Message Strategy for Nanotechnology Using the Six-Segment Strategy Wheel
Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Elizabeth Crisp Crawford, North Dakota State University
Additional Authors
Isahn Kodagoda Peiris , North Dakota State University
Rajani Ganesh-Pillai, North Dakota State University
CANCELLED 8.3 Special Topic - Influencers: Minding the Gap Between Industry and Academia
Sunday, March 29, 2020 at 8:30 AM–10:00 AM EDT
Room 3 - Capri
Submission Type
Special Topics Session
Lead Author
Colin Campbell, University of San Diego
Additional Authors
Justine Rapp Farrell, University of San Diego
Cristel A. Russell, Pepperdine University
Sara Rosengren, Stockholm School of Economics
Dylan Conroy, The Social Standard
9.1 Social Media, Source Effects, and Attitudes
Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 1 - Sorrento
9.1a Cross-Cultural Differences in Romantic Gift Posting across Various Social Media Platforms
Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Sydney Chinchanachokchai , University of Akron
Additional Authors
Theeranuch Pusaksrikit , Chulalongkorn University
9.1b Examining the Evidential Value on the Effectiveness of Celebrity Endorsement Verified by a p-Curve Analysis
Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Shiyun Tian, University of Miami
Additional Authors
Ruoyu Sun, University of Miami
Qian Huang, University of Miami
John Petit, University of Miami
9.1c How the Credibility of Places Affects the Processing of Advertising Claims: The Case of Investment Promotion Advertising
Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Rick T. Wilson, Texas State University
Additional Authors
Daniel W. Baack, University of Denver
9.1d When Cause-Related Marketing Meets Controversy: The Role of Consumers–Brand Congruence and Consumers-Celebrity Congruence
Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 1 - Sorrento
Submission Type
Full Paper
Lead Author
Khalid Alharbi, University of South Carolina
Additional Authors
Joon Kim, University of South Carolina
Chris Noland, University of South Carolina
Jackson Carter, University of South Carolina
9.2 Digital/Online, Caused Related Ads, and Attitudes
Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 2 - San Marino
9.2a How Social Norms Moderate Consistency and Licensing Effects in Social Media
Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Yuhosua Ryoo, Southern Illinois University
Additional Authors
Minette Drumwright, University of Texas at Austin
Lucy Atkinson, University of Texas at Austin
9.2b Is the “Presence” Present? Mediating Role of Different Dimensions of Presence on Immersive VR Advertisement Effectiveness
Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Rahnuma Ahmed, University of Dhaka
Additional Authors
Glenn Leshner, University of Oklahoma
Doyle Yoon, University of Oklahoma
9.2c Something Social, Something Entertaining? Maximizing the Value of Digital Content Marketing in Brand Experience and Brand Loyalty
Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 2 - San Marino
Submission Type
Full Paper
Lead Author
Chen Lou, Nanyang Technological University
Additional Authors
Quan Xie, Southern Methodist University
9.2d Snapping and Chatting Away: A Dual Perspective of Examining Consumer Motivations and Engagement with Snapchat Sponsored Ad Lens
Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 2 - San Marino
Submission Type
Full Paper