Skip to main content
logo

Annual Conference 2020

Authors of accepted proposals can use the tool below (scroll down) to see where they have been placed in the agenda. This is only a schedule of the presentations, not the entire conference. To view the overall event schedule, please visit the AAA 2020 Annual Conference webpage.

Scroll down to search by Authors (Person)*, Date/Time, Keywords, and Submission Type. Rooms have not been assigned yet, so the locations are just generic place holders. *Note: If the submitting author did not add all the authors/panelists to the ProposalSpace form, only the Lead Author will be searchable.

Confirm your place in the schedule by going to the AAA Presenter Confirm Google Sheet and following the instructions in the top row. Contact the AAA office if you have questions. Please be sure to reference the session title(s), date(s) and time(s) when you contact us.


6.2b Label Literacy: How Consumers Actually Interpret Covert Advertising Disclosures

Saturday, March 28, 2020 at 11:00 AM–12:30 PM EDT
Room 2 - San Marino
Submission Type

Full Paper

Keywords
Persuasion Knowledge/Skepticism
Public Policy/Public Policy Toward Advertising
Social Media

Lead Author

Bartosz W. Wojdynski, University of Georgia

Additional Authors

Laura Hudgens, University of Georgia
Marilyn Primovic, University of Georgia
Nah Ray Han, University of Georgia
Taeyeon Kim, University of Georgia
Nathaniel J. Evans, University of Georgia
Loading…