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D2b The Dynamics Between Social Approval and Food Image Characteristics in Instagram Food Accounts
Key Words
Food account, Social media, Instagram, USDA Food Composition Database, Healthiness
Short Description
Food images circulated in social media have become a part of our daily culture. Combining social media dataset and the USDA Food Composition Database, this study examines the relationship between social approval metrics and content of food image produced in social media. Preliminary results from the multilevel mixed-effect model revealed that visual characteristics of food image have a significant effect on image popularity. The healthiness of food is expected to influence food image popularity, which in turn might shape the content of the image posted. Our results have significant implications in health communication related to dietary choices in this digital world. More likes and comments on healthy food images/posts is likely to contribute the healthy content production. Thus, likes and comments that youths make in food images will serve as a health promotion campaign in social media.
First & Corresponding Author
Muna Sharma, Department of Financial Planning, Housing and Consumer Economics, The University of Georgia
Authors in the order to be printed
Muna Sharma, Yilang Peng