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Annual Conference 2020

Authors of accepted proposals can use the tool below (scroll down) to see where they have been placed in the agenda. This is only a schedule of the presentations, not the entire conference. To view the overall event schedule, please visit the AAA 2020 Annual Conference webpage.

Scroll down to search by Authors (Person)*, Date/Time, Keywords, and Submission Type. Rooms have not been assigned yet, so the locations are just generic place holders. *Note: If the submitting author did not add all the authors/panelists to the ProposalSpace form, only the Lead Author will be searchable.

Confirm your place in the schedule by going to the AAA Presenter Confirm Google Sheet and following the instructions in the top row. Contact the AAA office if you have questions. Please be sure to reference the session title(s), date(s) and time(s) when you contact us.


9.2c Something Social, Something Entertaining? Maximizing the Value of Digital Content Marketing in Brand Experience and Brand Loyalty

Sunday, March 29, 2020 at 10:15 AM–11:45 AM EDT
Room 2 - San Marino
Submission Type

Full Paper

Keywords
Brand-Consumer Relationship
Brand Loyalty
Digital/Online Advertising
Experimental Research
Social Media

Lead Author

Chen Lou, Nanyang Technological University

Additional Authors

Quan Xie, Southern Methodist University
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