2020 Conference
April 19–21, 2020
Welcome to the session lineup for PCACAC's 55th Annual Conference!
Storytelling: Creating compelling narratives to tell your institution’s story
Monday, April 20, 2020 at 9:00 AM–10:15 AM EDT
Appalachian AB (150)
Session Description
At a time when prospective students and families have access to so much information about the college process, learn how American University has used storytelling to optimize its outward message to others. In the last two years, AU has re-imagined its digital recruitment and on-campus experience by using technology and content creation to propel its narrative forward.
Session duration
75-minute session
Target audience
Postsecondary
Submitter
Jeremy Lowe, American University (DC)
Presenters
Jeremy Lowe, American University (DC)
Alexander Wagner, American University
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