CRRA 2022 Conference & Tradeshow

Public Information Manager

In spring 2021, the City of San José’s Environmental Services Department conducted a successful pilot program to improve residents’ recycling behavior by providing recycling cart lids with trilingual (English, Spanish and Vietnamese) labels showing what is recyclable and what isn’t. The program sampled recycling material from nearly 5,000 single-family homes along five collection routes in north and east San José where the graphic labels had been distributed. The contamination rates along those routes dropped by an average of 20 percent.

 In the conference workshop, the presenters will talk about:

• Problem: Contaminated recyclable materials in recycling containers
• Reaching Spanish and Vietnamese speaking audiences
• Program Operations: Working with a hauler on how to deploy new cartlids w graphics
• Visual graphics conveying what to recycle and what not to
• San José’s major Recycle Right campaign
• Results of the pilot program
• Next Steps

Deputy Director

In spring 2021, the City of San José’s Environmental Services Department conducted a successful pilot program to improve residents’ recycling behavior by providing recycling cart lids with trilingual (English, Spanish and Vietnamese) labels showing what is recyclable and what isn’t. The program sampled recycling material from nearly 5,000 single-family homes along five collection routes in north and east San José where the graphic labels had been distributed. The contamination rates along those routes dropped by an average of 20 percent.

 In the conference workshop, the presenters will talk about:

• Problem: Contaminated recyclable materials in recycling containers
• Reaching Spanish and Vietnamese speaking audiences
• Program Operations: Working with a hauler on how to deploy new cartlids w graphics
• Visual graphics conveying what to recycle and what not to
• San José’s major Recycle Right campaign
• Results of the pilot program
• Next Steps