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2023 Annual Conference

May 16–18, 2023

Palace Station Hotel & Casino, Las Vegas, NV, US

IMPORTANT NOTICE: The date, time, and room assignment of YOUR presentation is SUBJECT TO CHANGE.

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Confirm your place in the schedule by following the instructionss that were emailed to you. Each presentation must have a separate paid registration. Contact the ACCI office immedicately by email at admin@consumerinterests.org to report any conflict, all corrections to the details of the presentation (including author names and the order they are listed as this is how it will be in the final program), or if you have any questions. Please be sure to reference the session title(s), date(s), and time(s) when you contact us.

109 Sustainability and Consumer Engagement in a Hotel Setting

Wednesday, May 17, 2023 at 8:00 AM–8:50 AM PDT
Room 5 Posters
Short Description

The purpose of this study is to examine the associations between consumers’ value (i.e., environmental concern, value consciousness) and motives (i.e., utilitarian, hedonic, and social) and consumer engagement in sustainable practices within a hotel setting. Findings revealed that consumers’ environmental value was positively related to 3R engagement (Reuse, Recycle, Reduce). Contrary to our expectation, consumers with a higher value consciousness were more likely to engage in 3R sustainable behaviors in the hotel setting. Utilitarian (e.g., concerned about just what I want with hotels) and social (e.g., consider a symbol of social status) motives for hotel choice were not significantly associated with 3R sustainable engagement. However, consumers with a stronger hedonic motive (e.g., a hotel is something I do to feel better) were less likely to engage in 3R practices. The results suggest consumers may experience a conflict between their environmental motives and hedonic motives to engage in sustainable behaviors. These findings provide implications for promoting sustainable consumer participation in a hotel environment.

Type of presentation

Accepted Poster Presentation

Submitter

Sun Young Ahn, University of Puget Sound

Authors

Sun Young Ahn, University of Puget Sound
Youngwon Nam, Seoul National University
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