In this study, it predicts that consumers will judge COVID-19 information and interventions according to the values of the perspective they espouse. Specifically, this study examines how the pandemic illuminated differences in cultural reactions to the risk of death. Therefore, this study seeks to determine the relationship among religious orientation, selective exposure to information, and the polarization of public opinion on COVID-19 based on the following hypotheses: H1. The higher the Religiosity, the higher the concern about COVID-19. On the other hand, there will be no link between religiosity and Skepticism toward COVID-19; H2. As concern about death increases, concern about COVID-19 also increases. In contrast, there is no association between concern about death and skepticism toward COVID-19; and H3. Consumers in the Korean culture will perceive the situation of COVID more seriously compared to consumers in the U.S. culture. On the other hand, consumers from the U.S. cultures will be skeptical of the situation regarding COVID-19 relative to consumers from the Korean cultures.

Accepted Poster Presentation