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ER&L Preliminary Program Search Tool

du 3 au 6 March 2024

Austin, Texas + Online

We are pleased to share the 19th program of the Electronic Resources and Libraries Conference reflecting our work to support the way we collect, manage, maintain, and make accessible electronic resources. 


 

Use it or Lose it: Determining the impact different marketing techniques have on a university library's electronic resources

lundi 4 mars 2024 à 15:30–16:15 CST add to calendar
Room 204
Tags:
Live in Austin/ On-Demand within 24 hours
Conference Track

5. User Experience & Promotion

Audience Level

Foundation

Keywords

marketing, usage

Abstract

This paper explores various methods for promoting electronic resources in a university library to increase usage. From internal marketing to targeting department faculty, this paper provides several approaches that the Pollak Library has trialed to promote electronic resources and the difficulties in determining the sustainability and impact on usage statistics.

Presenters

Keri Prelitz, California State University Fullerton
Justin Stewart, California State University Fullerton
Chargement en cours …