Making It Stick: Improving Effectiveness of Communication Messages and Materials Using Neuromarketing
Saturday, May 18, 2024 at 3:05 PM–3:25
PM EDT
PALM
Proposed Conference Track
5. Research Methodologies
Presenters
Phil Winters, TDM-CP, University of South Florida
Dove M E Wimbish, University of South Florida
Mahmooda Khaliq, PhD, MHS, CPH, University of South Florida