North American Social Marketing Conference 2024

Making It Stick: Improving Effectiveness of Communication Messages and Materials Using Neuromarketing

Saturday, May 18, 2024 at 3:05 PM–3:25 PM EDT

PALM

Tags:

20 Minute Presentation

Proposed Conference Track

5. Research Methodologies

Presenters

Phil Winters, TDM-CP, University of South Florida

Dove M E Wimbish, University of South Florida

Mahmooda Khaliq, PhD, MHS, CPH, University of South Florida