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North American Social Marketing Conference 2024

1. Abstract Title: Text2LiveHealthy: A social marketing campaign to help families of children eat healthier and be more physically active

Friday, May 17, 2024 at 3:00 PM–3:20 PM EDT
BEACH

Presenters

Elizabeth Watts, Rocky Mountain Prevention Research Center

Bridging Funding Sources to Meet Youth Where They Are At: How A Vaping Campaign Can Become More for More Youth

Friday, May 17, 2024 at 3:00 PM–3:20 PM EDT
GULF

Presenters

Christin D'Ovidio, JSI Research and Training Institute, Inc.

I Choose H2O! The Voice of Latino High School Students in New Mexico and the Formative Research to Get There

Friday, May 17, 2024 at 3:00 PM–3:20 PM EDT
PALM

Presenters

Glenda Canaca, University of New Mexico/ School of Medicine
Belinda Vicuna , University of New Mexico

Shaping Change, Breaking Stigma: A Journey through Naloxone Empowerment in Opioid Prevention

Friday, May 17, 2024 at 3:00 PM–3:20 PM EDT
COASTAL

Presenters

Amy pennington, UNKNOWN

Social Media Today: Habits, Usage, and Marketing Strategy Outcomes among College Students

Friday, May 17, 2024 at 3:00 PM–3:20 PM EDT
POSTER ONLY

Presenters

Matthew D Hutchins, Ph.D., Indiana State Univeristy

All hands on deck! A holistic approach to improve children’s health in the digital world

Friday, May 17, 2024 at 3:25 PM–3:45 PM EDT
BEACH

Presenters

Patricia David, Khemistry

Campaign awareness and effect of a social marketing campaign on fruit and vegetable consumption in SNAP-eligible adults.

Friday, May 17, 2024 at 3:25 PM–3:45 PM EDT
GULF

Presenters

Drew Cole, Mississippi State University Extension
Seitz, H. H, Mississippi State University - Department of Communication

Evaluating lessons learned when designing training initiatives for students and young professionals using social marketing to create and promote positive behavior change at the population level

Friday, May 17, 2024 at 3:25 PM–3:45 PM EDT
PALM

Presenters

Dr. Alyssa B. Powell, PhD, MPH, University of South Carolina Beaufort

Safeguarding Seniors from Pneumococcal Disease in Singapore

Friday, May 17, 2024 at 3:25 PM–3:45 PM EDT
BAY

Presenters

Jassie Ling, Health Promotion Board
Brigette Tan, Health Promotion Board

Substance Free Alternative Events; If You Build It, They will Come!

Friday, May 17, 2024 at 3:25 PM–3:45 PM EDT
COASTAL

Presenters

Katharine Sadler, Prevention Insights-IU

WORLD CLEANUP DAY: ANALYSIS OF MOTIVATIONAL FACTORS FOR MOBILIZING CLEANUP VOLUNTEERS

Friday, May 17, 2024 at 3:25 PM–3:45 PM EDT
POSTER ONLY

Presenters

Madiã Vasconcelos, Universidade Federal da Bahia and instituto federal de alagoas
Adriana de Fatima Valente Bastos, Federal Institute of Pernambuco

Behavior Integration: an innovative social and behavioral framework to design and track holistic programs for maximum impact.

Friday, May 17, 2024 at 3:50 PM–4:10 PM EDT
GULF

Presenters

Nicole Castle, JSI
Kelsey Torres, JSI

Oklahoma State Department of Health: Take Time Campaign - Increasing Empathy Statewide

Friday, May 17, 2024 at 3:50 PM–4:10 PM EDT
POSTER ONLY

Presenters

Rachel Klein , Oklahoma State Department of Health
Alison Abbott, Freestyle Creative

Water Fountains of Hope: Fostering Unity and Inspiring Change on Public College Campuses

Friday, May 17, 2024 at 3:50 PM–4:10 PM EDT
BAY

Presenters

Chris Palmedo, CUNY School of Public Health

You Can Save a Life: Engaging communities to change behaviors around harm reduction

Friday, May 17, 2024 at 3:50 PM–4:10 PM EDT
COASTAL

Presenters

Kyra Robins, MA, Health Resources in Action
Kelsey McManus, Health Resources in Action
Elizabeth Reardon Hinkley, Health Resources in Action

Changing Social Norms Through the Behavior Change Model

Friday, May 17, 2024 at 4:05 PM–4:15 PM EDT
POSTER ONLY

Presenters

Kaitlin Smith, VI Marketing and Branding
Sarah Powers, VI Marketing and Branding

Advancing Social Marketing Theory & Thought through our Teaching

Friday, May 17, 2024 at 4:30 PM–4:50 PM EDT
POSTER ONLY

Presenters

Chris Palmedo, CUNY School of Public Health

Can a social marketing campaign improve physician knowledge and communication with patients about hereditary breast cancers?

Friday, May 17, 2024 at 4:30 PM–4:50 PM EDT
PALM

Presenters

Anya Karavanov, National Association of Chronic Disease Directors

Effects of Social Marketing on College Students Health Behaviors: A Literature Review

Friday, May 17, 2024 at 4:30 PM–4:50 PM EDT
COASTAL

Presenters

Matt Hutchins, PhD, Indiana State Univeristy

Empowering Adolescent Girls in Sub-Saharan Africa: A Multi-Issue SKY Girls Approach through the digital divide

Friday, May 17, 2024 at 4:30 PM–4:50 PM EDT
COASTAL

Presenters

Mmapula Sedie, SKY Girls and Social Dialogue Organisation

The intersection of school life and adolescent asthma – a formative research of students and key stakeholders' perspective

Friday, May 17, 2024 at 4:30 PM–4:50 PM EDT
GULF

Presenters

Tali Schneider, James A. Haley Veterans Hospital and USF College of Public Health

The use of cross-sectional surveys to inform audience segmentation and research on summer meals: Experiences and preference of rural families

Friday, May 17, 2024 at 4:30 PM–4:50 PM EDT
BAY

Presenters

Anthony Panzera, Share Our Strength/No Kid Hungry

Using Neuromarketing Research Methods to Evaluate Anti-Tobacco Messages and Website Utilization

Friday, May 17, 2024 at 4:55 PM–5:05 PM EDT
PALM

Presenters

Zachary Taylor Sanders, Zachary T Sanders

Generating Demand for Healthy Diets Among Underserved Communities through Social Marketing

Friday, May 17, 2024 at 4:55 PM–5:15 PM EDT
COASTAL

Presenters

Melinda McKay, JSI Research & Training Institute, Inc.
Nicole Castle, JSI

Systems change required: Exploitative, extractive, endless growth economy harms all

Friday, May 17, 2024 at 4:55 PM–5:15 PM EDT
BEACH

Presenters

Kelley Dennings, Center for Biological Diversity

The Writing’s on the Wall: Developing a Reader Friendly Material Review Procedure to Positively Impact a Greater Audience

Friday, May 17, 2024 at 4:55 PM–5:15 PM EDT
BAY

Presenters

Krizia, Columbus Public Health

Visualizing Health: A Social Marketing Approach to Enhancing Vaccine Uptake in Brazil

Friday, May 17, 2024 at 4:55 PM–5:15 PM EDT
GULF

Presenters

Fernando dos Santos Almeida, UERJ, Fiocruz

Understanding barriers and facilitators of partner communication about PrEP use among Latino gay, bisexual, and other men who have sex with men in the United States South

Friday, May 17, 2024 at 5:05 PM–5:15 PM EDT
PALM

Presenters

Alejandro Rivas, Centers for Disease Control and Prevention

Cultural Resonance of COVID-19 Vaccine Messages: A Checklist in the Making

Friday, May 17, 2024 at 5:20 PM–5:30 PM EDT
GULF

Presenters

Kayleigh Murray, University of South Florida (USF) College of Public Health

Developing and Evaluating a Veteran Caregivers’ Whole Health Intervention Program using Human Centered Design

Friday, May 17, 2024 at 5:20 PM–5:30 PM EDT
PALM

Presenters

Jolie Haun, VA
Tali Schneider, James A. Haley Veterans Hospital and USF College of Public Health

How to Enact Change: Secondhand Smoke in Multi-Unit Housing

Friday, May 17, 2024 at 5:20 PM–5:30 PM EDT
COASTAL

Presenters

Tyler Klaassen, VI Marketing and Branding and Oklahoma Tobacco Settlement Endowment Trust

The Grow This! Throwdown: Growing Collective Efficacy Using a Viral Gardening Challenge

Friday, May 17, 2024 at 5:20 PM–5:30 PM EDT
BAY

Presenters

Keely Blankenship, WVU Extension Family Nutriion Program
Zackary Harold, WVU Extension Family Nutrition Program
Kristin McCartney, MPH, RDN, LD, WVU Extension Family Nutrition Program

Case Study: Applying the Learnings of a USF/PAHO Social Marketing Capacity Building Course in the Real World. Using Social Marketing to Decrease Excessive Salt Consumption in Aruba And St Maarten.

Saturday, May 18, 2024 at 1:00 PM–1:20 PM EDT
BAY

Presenters

Angela Makris, University of South Florida, College of Public Hea

Harvesting Hope: The Transformative Power of One Health in Biodiversity Preservation and Community-Led Conservation

Saturday, May 18, 2024 at 1:00 PM–1:20 PM EDT
GULF

Presenters

Lauren Watkins, Impact by Design

Social marketing for the environment: An integrated social marketing communications (ISMC) framework.

Saturday, May 18, 2024 at 1:00 PM–1:20 PM EDT
PALM

Presenters

ZAINEB BOUHARDA, The Open University

Boosting sustainable behavior when confronting emotional barriers: Mexican young fast fashion consumers case

Saturday, May 18, 2024 at 1:25 PM–1:45 PM EDT
PALM

Presenters

Marilú Fernández-Haddad, Universidad de las Américas Puebla

ECOLOGICAL AWARENESS AND CONSCIOUS CONSUMPTION A PATH TO SUSTAINABILITY

Saturday, May 18, 2024 at 1:25 PM–1:45 PM EDT
PALM

Presenters

Madiã Vasconcelos, Universidade Federal da Bahia and instituto federal de alagoas
Adriana de Fatima Valente Bastos, Federal Institute of Pernambuco

Friends with benefits: Advancing academic/practitioner collaboration in social marketing

Saturday, May 18, 2024 at 1:25 PM–1:45 PM EDT
BAY

Presenters

Liz Foote, Griffith University

Moving From Crisis to Hope: Marketing the 988 Helpline

Saturday, May 18, 2024 at 1:25 PM–1:45 PM EDT
BEACH

Presenters

Sara Isaac, Marketing for Change

Pump Out, Don’t Dump Out Program: Using Social Marketing to Enhance Regulatory Compliance.

Saturday, May 18, 2024 at 1:25 PM–1:45 PM EDT
GULF

Presenters

Justine Asohmbom, Washington State Department of Ecology

Transforming Awareness into Action: Insights from California's Mental Health Campaign"

Saturday, May 18, 2024 at 1:25 PM–1:45 PM EDT
COASTAL

Presenters

Stacey Smith, Civilian
Nedra Weinreich, Weinreich Communications

Beyond Bans and Bylaws: Driving Progress on Food Scraps Recycling with Behaviour Change Communications

Saturday, May 18, 2024 at 1:50 PM–2:00 PM EDT
GULF

Presenters

Alison Schatz, Metro Vancouver Regional District

Bringing Brand Strategy into Social Marketing: 988 and Youth Mental Health

Saturday, May 18, 2024 at 1:50 PM–2:00 PM EDT
BEACH

Presenters

Caitlin Dodge, Argus
José Nieto, Argus
Scott Zoback, ThinkArgus

Literature systematic review on how employee engagement with CSR programs influences organizational performance

Saturday, May 18, 2024 at 1:50 PM–2:00 PM EDT
BAY

Presenters

Gibson Muridzi, University of Johannesburg
Shepherd Dhliwayo, University of Johannesburg

PLASTIC OCEAN: ANALYSIS OF PRO-ENVIRONMENTAL BEHAVIOR ON A TOURIST BEACH IN BRAZIL

Saturday, May 18, 2024 at 1:50 PM–2:00 PM EDT
PALM

Presenters

Madiã Marcela Fernandes Vasconcelos, Universidade Federal da Bahia and instituto federal de alagoas
Adriana de Fatima Valente Bastos, Federal Institute of Pernambuco

The Play-by-Play for Suicide Prevention on Social: Effective Behavior Change Strategies for Communication Professionals

Saturday, May 18, 2024 at 1:50 PM–2:00 PM EDT
COASTAL

Presenters

Lizzi Perkins, Boncom
Heidi Ertel, Boncom
Adam Durfee, Boncom

"Today is For Me”: Addressing Perceptions of Marijuana and Alcohol Use Safety During Pregnancy Through Behavior Change

Saturday, May 18, 2024 at 2:15 PM–2:35 PM EDT
GULF

Presenters

Christin D'Ovidio, JSI Research and Training Institute, Inc.

A Social Marketing Approach to Tackle The Formative Research Bottleneck: A Study of Two Data Gathering Methods to Understand a Priority Research Population at a Time of Crisis.

Saturday, May 18, 2024 at 2:15 PM–2:35 PM EDT
PALM

Presenters

University of South Florida, University of South Florida (USF) College of Public Health

HITS: A theory for social marketers.

Saturday, May 18, 2024 at 2:15 PM–2:35 PM EDT
BAY

Presenters

Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University

Training public health professionals in the Caribbean and Latin America to use social marketing for decreasing non-communicable diseases: Lessons learned and future opportunities

Saturday, May 18, 2024 at 2:15 PM–2:35 PM EDT
COASTAL

Presenters

Yadhira Maldonado, MPH candidate, CPH provisional, University of South Florida
Mahmooda Khaliq Pasha, PhD, MHS, CPH, University of South Florida, Florida Prevention Research Center

‘Tatau Tātou, all of us count’ - Designing a census programme for the minority, for the majority.

Saturday, May 18, 2024 at 2:15 PM–2:35 PM EDT
BEACH

Presenters

Anna Gunnell, VML

Challenging how we combat stigma – how attitude was more important than information in ‘sticking it to’ hep C

Saturday, May 18, 2024 at 2:40 PM–3:00 PM EDT
BEACH

Presenters

Anna Gunnell, VML
Brooke Cheeseright, Te Whatu Ora – Health New Zealand

Innovations in Social Marketing Campaign Evaluation: Insights from the We Can Do This COVID-19 Campaign

Saturday, May 18, 2024 at 2:40 PM–3:00 PM EDT
PALM

Presenters

Michael C. Marsh, Fors Marsh

Recovery is Possible: Addressing Stigma and Enhancing Care for Pregnant and Post-Partum Individuals with Opioid Use Disorder

Saturday, May 18, 2024 at 2:40 PM–3:00 PM EDT
GULF

Presenters

Erica Rogers, Health Resources in Action

Story Telling for Change

Saturday, May 18, 2024 at 2:40 PM–3:00 PM EDT
BAY

Presenters

Erin C Robinson, VI Marketing and Branding

Teach to Reach: A Case Study on the Addition of Social Marketing to Disease Intervention Specialist Training Curriculum

Saturday, May 18, 2024 at 2:40 PM–3:00 PM EDT
COASTAL

Presenters

Mahmooda Khaliq, PhD, MHS, CPH, University of South Florida
Dove M E Wimbish, University of South Florida

Enhancing Eco-Therapeutic Programs for the Visually Impaired Through Innovative Marketing Strategies

Saturday, May 18, 2024 at 3:05 PM–3:25 PM EDT
BEACH

Presenters

Mine Ucok Hughes, PhD, California State University, Los Angeles

Making It Stick: Improving Effectiveness of Communication Messages and Materials Using Neuromarketing

Saturday, May 18, 2024 at 3:05 PM–3:25 PM EDT
PALM

Presenters

Phil Winters, TDM-CP, University of South Florida
Dove M E Wimbish, University of South Florida
Mahmooda Khaliq, PhD, MHS, CPH, University of South Florida

Making behavioral science mainstream in tackling stigma by healthcare providers and achieving HIV epidemic control

Saturday, May 18, 2024 at 3:05 PM–3:25 PM EDT
GULF

Presenters

Melinda McKay, JSI
Nicole Castle, JSI
Kelsey Torres, JSI

The Hard Facts: Moving Changemakers to Behaviour Change Narratives that Work

Saturday, May 18, 2024 at 3:05 PM–3:25 PM EDT
BAY

Presenters

Janice Nathanson, Nathanson Communications Inc.

Using Health Communication Theory and Social Marketing to Design Messages for Fentanyl Overdose Prevention Campaigns

Saturday, May 18, 2024 at 3:05 PM–3:25 PM EDT
COASTAL

Presenters

Michael Davidson, University of Colorado Denver and University of Colorado Anschutz Medical Campus

Marketing for Good?

Saturday, May 18, 2024 at 3:30 PM–3:40 PM EDT
BAY

Presenters

Joni Avram, Cause & Effect

OPTIONS: A Comprehensive Approach to Combatting Stigma, Promoting Equity, and Reducing Fatal Opioid Overdoses in Maine

Saturday, May 18, 2024 at 3:30 PM–3:40 PM EDT
GULF

Presenters

Christina Curell, JSI Research and Training Institute, Inc.

Using big data and innovative technologies to improve road safety

Saturday, May 18, 2024 at 3:30 PM–3:40 PM EDT
PALM

Presenters

Tom Achoki, AB InBev Foundation
Angela Rizzo, AB InBev Foundation
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