North American Social Marketing Conference 2024

Boosting sustainable behavior when confronting emotional barriers: Mexican young fast fashion consumers case

Saturday, May 18, 2024 at 1:25 PM–1:35 PM EDT

PALM

Tags:

Poster & 10 Minute Presentation

Proposed Conference Track

2. Environmental Sustainability, One Health, and Emergency Settings

Presenters

Marilú Fernández-Haddad, Universidad de las Américas Puebla