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ACCI 2025 Conference Call for Proposals

How Generosity Affects Consumer Well-Being: The Mediating Role of Trust

Wednesday, April 16, 2025 at 3:45 PM–5:15 PM CDT
Room 2

Submitter

Jung-Hyun Kim, Seoul National University

Authors

Jiyeon Son, Chonnam National University
Jung-Hyun Kim, Seoul National University
Jooyung Park, Chungnam National University
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