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H2c Simulating Consumption: How Agent-Based Models Illuminate Social Interactions in Consumer Behavior
Short Description
Consumer behavior is shaped by complex socioeconomic, psychological, and cultural factors. Traditional methods struggle to capture these dynamics, making agent-based models (ABMs) an important tool for studying such complexity. This study explores the role of ABMs in understanding consumer behavior and cultural trends, focusing on their ability to reveal emergent patterns in consumption and social interactions. By reviewing existing literature, this paper highlights the contributions of ABMs to the field and identifies areas for future research. The findings align with ACCI’s mission to promote consumer well-being by advancing innovative, policy-relevant research that informs both practice and policy.
Type of presentation
Accepted Oral Presentation