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2025 Annual Conference

April 15–17, 2025

Omni William Penn, Pittsburgh, PA, USA

IMPORTANT NOTICE: The date, time, and room assignment of YOUR presentation is SUBJECT TO CHANGE.

Proposal authors can use this tool to see where they have been placed in the program agenda for an Oral or Poster Session.

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Confirm your place in the schedule by following the instructions that were emailed to you. Each presentation must have a separate paid registration. Contact the ACCI office immedicately by email at admin@consumerinterests.org to report any conflict, all corrections to the details of the presentation (including author names and the order they are listed as this is how it will be in the final program), or if you have any questions. Please be sure to reference the session title(s), date(s), and time(s) when you contact us.

H1b Mindful Consumption for Economic and Environmental Resilience: Segmenting Consumers to Promote Sustainable Fashion Choices

Thursday, April 17, 2025 at 1:00 PM–2:30 PM CDT
Room 1
Short Description

This research aims to identify consumer segments in the United States with varying attitudes, beliefs, and preferences toward second-hand fashion, leveraging these insights for targeted nudging interventions. The study, using primary data collected via a Qualtrics survey, segments participants based on psychographic variables while considering social norms. The results can inform marketing strategies, policymaking, and fashion industry practices to promote sustainable consumption, enhance consumer economic well-being, and reduce the environmental impact of fast fashion. This research seeks to advance the economic well-being of consumers and families by promoting sustainable and mindful consumption practices.

Type of presentation

Accepted Oral Presentation

Submitter

Gloria Preece, Indiana University Kokomo

Authors

Gloria Preece, Indiana University Kokomo
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