All Internets are Not Created Equal: Mitigating Country Specific Business Risks for International Companies
Presentation Technical Level
Intermediate - The next step beyond the basics. For attendees with some industry experience.
Summary of Topic
The composition of the Internet varies widely from country to country. In the U.S., the millions of networks that comprise the Internet are fairly commonly structured with readily decipherable naming conventions that enable high confidence in understanding location and connection details. Outside the U.S. every country has a unique construct that can impact the effectiveness of your fraud prevention efforts. Understanding these differences is extremely beneficial to opening new markets both for marketing effectiveness and fraud prevention. This presentation will deliver some concrete examples of Internet composition in several countries and specific lessons learned by merchants.
Submitters
Jean-Louis Casabonne, Quova
Presenters
Jean-Louis Casabonne, Quova
Title
Strategic Evangelist
Presenter Biography
Jean-Louis Casabonne, Strategic Evangelist, Neustar Enterprise Services Division (formerly Quova). In his role, Jean-Louis is currently responsible for the development of expanded IP intelligence data services for fraud and compliance applications, leveraging the extensive data resources that Neustar has available for these purposes. He was previously the Chief Financial Officer of Quova, working closely with many MRC merchants and solution providers and has been involved with MRC since 2004.
Nate Grassman, Neustar
Title
Presenter Biography
Nathan Grassman manages Neustar IP Intelligence’s Data Analytics Group where he is responsible for overall data quality, research initiatives, and professional services. Nate has been with Neustar (Quova) for four years; prior to this he worked at PricewaterhouseCoopers as an Information Technology Auditor. Nate is currently pursuing a master’s degree in statistics from San Jose State University.