Finding Simplicity in Conversions
Submitters
Mike Mara
Presenters
Sally Baptiste, McAfee, Inc.
Title
Director, Global Credit Card and Electronic Receipts
Presenter Biography
Having spent over 25 years in various aspects of the payments industry, Sally Baptiste brings a touch of authenticity to her endeavors as she ties together regulation and reality. Strategies for ‘payment processing’ segue into ‘projects on a budget’ in a very deliberate yet delicate manner.
Sally is currently the Director of Global Credit Cards and Electronic Receipts at McAfee, the world’s largest dedicated security technology company. Prior to this posting, she managed payments as Senior Business Manager for AT&T for 9 very acquisitive years as the phone companies re-connected from prior divestitures. Both of these posts in the merchant world saw regulation and security shifts as well as extremely active conversion and CNP growth in general.
Sally started out in the card environment in the 1980’s with Lomas Merchant Services, which later became Chase Paymentech Solutions, and has witnessed decades of industry evolution from both the Acquiring and Merchant perspectives.