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World Social Marketing Conference 2025

Why can’t we be friends: Success stories in academic/practitioner collaboration

Friday, November 7, 2025 at 10:00 AM–11:00 AM CET add to calendar
Salón de Actos – Aulario II
Programme Listing

Join this panel discussion to learn the benefits of academic/practitioner collaboration and hear success stories from those who have partnered for better outcomes and impact, as well as their experiences publishing results in peer-reviewed journals and other forms of media. Find out how you can get involved with a community of practice and a new iSMA subcommittee dedicated to increasing academic/practitioner collaboration.

Presenters

Sameer Deshpande, Griffith University
Liz Foote, Griffith University
Livingston White, The University of the West Indies Mona Campus
Gael O'Sullivan, Georgetown University
Janelle Marietta, PhD Candidate, University of Lethbridge

Authors

Liz Foote, Griffith University
Sameer Deshpande, Griffith University
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