Breaking Sanitation Stigma through Storytelling
Wednesday, November 5, 2025 at 4:00 PM–4:20 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Practice / Case Study Abstract
Primary Contact
Kimberly Worsham, FLUSH
Presenters
Kimberly Worsham, FLUSH
Authors
Kimberly Worsham, FLUSH
Collective Action to Prevent Youth Vaping in Victoria
Wednesday, November 5, 2025 at 4:00 PM–4:20 PM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
May Ng, VicHealth
Presenters
May Ng, VicHealth
Authors
May Ng, VicHealth
Lifestyle and Wellbeing Impact on Midlife Australian Women's Mental Health
Wednesday, November 5, 2025 at 4:00 PM–4:20 PM CET
Seminario 4 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Research / Academic Abstract
Primary Contact
Foula Zografina Kopanidis PhD, RMIT University
Presenters
Foula Zografina Kopanidis PhD, RMIT University
Authors
Foula Zografina Kopanidis PhD, RMIT University
ChatGPT as a Partner in Social Marketing Creative Production
Wednesday, November 5, 2025 at 4:00 PM–4:45 PM CET
Seminario 1 - Faculty of Economics
Proposed Conference Track
Advertising & marketing communications
Submission Type
Practice / Case Study Abstract
Primary Contact
Marco Bardus, University of Birmingham
Presenters
Marco Bardus, University of Birmingham
Authors
Marco Bardus, University of Birmingham
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Jeff French, Strategic Social Marketing/iSMA
Agnes Helmes-Guizon, Université Grenoble Alpes
W. Douglas Evans, The George Washington University
Flipping the Script: Putting Communities at the Heart of Conservation.
Wednesday, November 5, 2025 at 4:00 PM–4:45 PM CET
Seminario 2 - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Practice / Case Study Abstract
Primary Contact
Stella Mercurio, The Jane Goodall Institute
Presenters
Stella Mercurio, The Jane Goodall Institute
Dr. Lauren Watkins , Dr. Lauren Watkins Consulting
Authors
Stella Mercurio, The Jane Goodall Institute
Dr. Lauren Watkins, Dr. Lauren Watkins Consulting
Social marketing for social inclusion: mapping challenges and opportunities
Wednesday, November 5, 2025 at 4:00 PM–4:45 PM CET
Salon de Grados - Faculty of Economics
Proposed Conference Track
Equality, diversity and inclusion
Submission Type
Research / Academic Abstract
Primary Contact
Nadina Luca, School for Business and Society, University of York and ESMA
Presenters
Nadina Luca, School for Business and Society, University of York, and ESMA
Angela Makris, University of South Florida (USF) College of Public Health
Chrystyna Misiewicz, Kozminski University
Authors
Nadina Luca, School for Business and Society, University of York
Angela Makris, University of South Florida (USF) College of Public Health
Dr Hannah Roberts, Hitch Marketing
Rola Mahasneh, Faculty of Business and Law, University of Wollongong, NSW, Australia
Chrystyna Misiewicz, Kozminski University
Bridging gaps: The role of regional social marketing and SBC networks in a changing funding landscape
Wednesday, November 5, 2025 at 4:00 PM–5:00 PM CET
Salón de Actos – Aulario II
Primary Contact
—
Presenters
—
Authors
—
A Mystery Shopping Evaluation of Slovenia’s ‘Together for Health’ Programme
Wednesday, November 5, 2025 at 4:25 PM–4:45 PM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Research / Academic Abstract
Primary Contact
Tanja Kamin, University of Ljubljana
Presenters
Tanja Kamin, University of Ljubljana
Authors
Tanja Kamin, University of Ljubljana
Exploring Solutions for Cat Management in Hawai‘i
Wednesday, November 5, 2025 at 4:25 PM–4:45 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Research / Academic Abstract
Primary Contact
Liz Foote, Griffith University
Presenters
Liz Foote, Griffith University
Authors
Liz Foote, Griffith University
Bo Pang, Swinburne University
Lauren Stowe, Griffith University
Grant Sizemore, American Bird Conservancy
Impact of nature interaction on adolescent mental health and well-being
Wednesday, November 5, 2025 at 4:25 PM–4:45 PM CET
Seminario 4 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Zonja Penzhorn, Human Nature Africa
Presenters
Zonja Penzhorn, Human Nature Africa
Prof Debbie Ellis, Human Nature Africa & University of KwaZulu-Natal
Authors
Prof Debbie Ellis, Human Nature Africa & University of KwaZulu-Natal
Zonja Penzhorn, Human Nature Africa
Youth vaping education campaigns - what works?
Wednesday, November 5, 2025 at 4:25 PM–4:45 PM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Research / Academic Abstract
Primary Contact
Ed Gyde, Audience Social Marketing
Presenters
Ed Gyde, Audience Social Marketing
Authors
Ed Gyde, Audience Social Marketing
AI in Social Marketing: Promoting Healthy Eating and Exercise Behaviour
Wednesday, November 5, 2025 at 4:50 PM–5:10 PM CET
Seminario 1 - Faculty of Economics
Proposed Conference Track
Digital and technological impact on social behavior
Submission Type
Research / Academic Abstract
Primary Contact
Zivai Machaka Mare, University of Greenwich
Presenters
Zivai Machaka Mare, University of Greenwich
Authors
Zivai Machaka Mare, University of Greenwich
Humeyra Dogru Dastan, University of Greenwich
How Nonprofits Use Impact Evaluation: Lessons for Social Marketers
Wednesday, November 5, 2025 at 4:50 PM–5:10 PM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Research / Academic Abstract
Primary Contact
Anna Bonnet, Université Paris-Est Créteil
Presenters
Anna Bonnet, Université Paris-Est Créteil
Authors
Anna Bonnet, Université Paris-Est Créteil
Marie-Laure Mourre, Université Paris Est Créteil
Promoting Conscious Water Use Through Social Marketing Interventions
Wednesday, November 5, 2025 at 4:50 PM–5:10 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Research / Academic Abstract
Primary Contact
Semra Doğan, Kutahya Dumlupinar University
Presenters
Semra Doğan, Kutahya Dumlupinar University
Authors
Fatma Kose Icıgen, Kutahya Dumlupinar University
Esra Yildirim Soylemez, Kutahya Dumlupinar University
Melis Ercin Yurcu, Kutahya Dumlupinar University
Cengiz Duran, Kutahya Dumlupinar University
Gamze Dogdu Yuceturk, Bolu Abant Izzet Baysal University
Systematic Review of Social Marketing to Prevent Violence Against Women
Wednesday, November 5, 2025 at 4:50 PM–5:10 PM CET
Salon de Grados - Faculty of Economics
Proposed Conference Track
Equality, diversity and inclusion
Submission Type
Research / Academic Abstract
Primary Contact
Professor Ross Gordon, Change for Good at UTS
Presenters
Professor Ross Gordon, Change for Good at UTS
Authors
Foluké Badejo, University of Queensland
Celina McEwen, Change for Good at UTS
Theresa Harada, Change for Good at UTS
Tackling mental health stigma and awareness through an arts festival
Wednesday, November 5, 2025 at 4:50 PM–5:10 PM CET
Seminario 4 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Lee Knifton, Mental Health Foundation and University of Strathclyde
Presenters
Lee Knifton, Mental Health Foundation and University of Strathclyde
Authors
Lee Knifton, Mental Health Foundation and University of Strathclyde
When Health Professionals Struggle Between Prescribing and Smoking
Wednesday, November 5, 2025 at 4:50 PM–5:10 PM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Research / Academic Abstract
Primary Contact
FELLAH-DEHIRI Nawel, AgroParisTech, Université Paris-Saclay, UMR PSAE Research Laboratory
Presenters
FELLAH-DEHIRI Nawel, AgroParisTech, Université Paris-Saclay, UMR PSAE Research Laboratory
BENABED Ines, CROIX ROUGE
Authors
FELLAH-DEHIRI Nawel, AgroParisTech, Université Paris-Saclay, UMR PSAE Research Laboratory
BENABED Ines, Croix Rouge
From voyagers to researchers: applying indigenous wisdom to social marketing
Wednesday, November 5, 2025 at 4:50 PM–5:35 PM CET
Seminario 2 - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Research / Academic Abstract
Primary Contact
Jacob McGregor APR, VML
Presenters
Jacob McGregor APR, VML
Authors
Jacob McGregor APR, VML
Applying the Omnichannel Social Marketing Approach to Promote Savings
Wednesday, November 5, 2025 at 5:15 PM–Friday, November 7, 2025 at 5:25 PM CET
Seminario 1 - Faculty of Economics
Proposed Conference Track
Digital and technological impact on social behavior
Submission Type
Research / Academic Abstract
Primary Contact
Beatriz Casais, University of Minho
Presenters
Beatriz Casais, University of Minho
Authors
Beatriz Casais, University of Minho
Marta Gonçalves, University of Minho
Enhancing Well-being Through Volunteering
Wednesday, November 5, 2025 at 5:15 PM–Friday, November 7, 2025 at 5:25 PM CET
Seminario 4 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Research / Academic Abstract
Primary Contact
Magdalena Cismaru, University of Regina
Presenters
Magdalena Cismaru, University of Regina
Authors
Walter Wymer, University of Lethbridge
Intersectional approach to business practices in informal economies
Wednesday, November 5, 2025 at 5:15 PM–Friday, November 7, 2025 at 5:25 PM CET
Salon de Grados - Faculty of Economics
Proposed Conference Track
Equality, diversity and inclusion
Submission Type
Research / Academic Abstract
Primary Contact
Laura Rojas, Universidad eafit
Presenters
Laura Rojas, Universidad eafit
Authors
Laura Rojas, Universidad eafit
Norida Vanegas-Chichilla, Universidad EAFIT
What do we feel when we're asked to save water?
Wednesday, November 5, 2025 at 5:15 PM–Friday, November 7, 2025 at 5:25 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Research / Academic Abstract
Primary Contact
Juan Manuel Bruno, Universidad Miguel Hernandez de Elche
Presenters
Carolina Sanchez, National Univesity of Cordoba
Juan Manuel Bruno, Universidad Miguel Hernandez de Elche
Authors
Juan Manuel Bruno, Miguel Hernández University of Elche
Carolina Sanchez, National Univesity of Cordoba
Francisco Sarabia Sánchez, Miguel Hernández University of Elche
Martin Giorgis, National Univesity of Cordoba
Mariana Giovanardi, National Univesity of Cordoba
Andrea Zygadlo, National Univesity of Cordoba
Camila Cáceres, National Univesity of Cordoba
Benjamín Monasterio, National Univesity of Cordoba
Australian Consumers at the Heart of the EV Transition
Thursday, November 6, 2025 at 1:30 PM–1:50 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Research / Academic Abstract
Primary Contact
Professor Ross Gordon, Change for Good at UTS
Presenters
Professor Ross Gordon, Change for Good at UTS
Authors
Theresa Harada, Change for Good at UTS
Celina McEwen, Change for Good at UTS
Digital Storytelling in Appalachia: Community Voices for Cancer Prevention
Thursday, November 6, 2025 at 1:30 PM–1:50 PM CET
Seminario 2 - Faculty of Economics
Proposed Conference Track
Equality, diversity and inclusion
Submission Type
Practice / Case Study Abstract
Primary Contact
Anya Karavanov, American University
Presenters
Anya Karavanov, American University
Authors
Delanna Reed, East Tennessee State University
Effects of the VIVACE campaign on adolescents’ smoking and vaping
Thursday, November 6, 2025 at 1:30 PM–1:50 PM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Research / Academic Abstract
Primary Contact
Prof Ariane Belanger-Gravel, Université Laval
Presenters
Prof Ariane Belanger-Gravel, Université Laval
Authors
Prof Ariane Belanger-Gravel, Université Laval
Amelie Brunet, Quebec Council of Tobacco and Health
Stefany Dufour, Université Laval
Dominique Claveau, Quebec Council of Tobacco and Health
No Dignity, No Doubt: Creating health with Beat the Street
Thursday, November 6, 2025 at 1:30 PM–1:50 PM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Research / Academic Abstract
Primary Contact
Steven Rose, Intelligent Health
Presenters
Steven Rose, Intelligent Health
Authors
Steven Rose, Intelligent Health
SOCIAL MARKETING AND THE PURSUIT OF A LEGITIMACY STRATEGY
Thursday, November 6, 2025 at 1:30 PM–1:50 PM CET
Seminario 4 - Faculty of Economics
Proposed Conference Track
Advertising & marketing communications
Submission Type
Research / Academic Abstract
Primary Contact
Albert Caruana, University of Malta
Presenters
Albert Caruana, University of Malta
Authors
Albert Caruana, University of Malta
Joseph M. Vella
Jirka Konietzny, University of Malta
The Simplified Core Social Marketing Planning Framework
Thursday, November 6, 2025 at 1:30 PM–1:50 PM CET
Salon de Grados - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Research / Academic Abstract
Primary Contact
Menna Kamel, Insan Social Marketing Company
Presenters
Menna Kamel, Insan Social Marketing Company
Jeff French, Strategic Social Marketing
Authors
Menna Kamel, Insan Social Marketing Company
Jeff French, Strategic Social Marketing
APSMC Sameer Session
Thursday, November 6, 2025 at 1:30 PM–Friday, November 7, 2025 at 2:15 PM CET
Seminario 1 - Faculty of Economics
Primary Contact
—
Presenters
—
Authors
—
Co-design for Behaviour Change
Thursday, November 6, 2025 at 1:30 PM–Friday, November 7, 2025 at 2:30 PM CET
Salón de Actos – Aulario II
Proposed Conference Track
Theories and methods
Submission Type
Practice / Case Study Abstract
Primary Contact
Alieena Mathew, Griffith University
Presenters
Julia Carins, PhD, Griffith University
Yue Xi, Griffith University
Alieena Mathew, Griffith University
Paul Jindalucksawong, Griffith University
Authors
Julia Carins, PhD, Griffith University
Yue Xi, Griffith University
Paul Jindalucksawong, Griffith University
Alieena Mathew, Griffith University
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Sheikh Rahman, Griffith University
Green Perceived Values in Germany, Greece, and Spain
Thursday, November 6, 2025 at 1:55 PM–2:15 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Research / Academic Abstract
Primary Contact
Oliver Torres-Reynoso, Universidad de León
Presenters
Oliver Torres-Reynoso, Universidad de León
Authors
Oliver Torres-Reynoso, Universidad de León
Silvia Fernández-Martínez, Universidad de León
Carmen Rodríguez-Santos, Universidad de León
Jesús García-Madariaga, Universidad Complutense de Madrid
Impact evaluation of a smoking cessation intervention (A case of Nottingham City, UK)
Thursday, November 6, 2025 at 1:55 PM–2:15 PM CET
Seminario 3 - Faculty of Economics
Primary Contact
—
Presenters
—
Authors
—
Is it time for a Social Marketing Business Model Framework?
Thursday, November 6, 2025 at 1:55 PM–2:15 PM CET
Salon de Grados - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Practice / Case Study Abstract
Primary Contact
Chahid Fourali, The London Metropolitan University
Presenters
Chahid Fourali, The London Metropolitan University
Authors
Chahid Fourali, The London Metropolitan University
Mongolia’s CSR and Corporate Social Marketing Landscape: Insights from Executives
Thursday, November 6, 2025 at 1:55 PM–2:15 PM CET
Seminario 4 - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Research / Academic Abstract
Primary Contact
Altanchimeg Alexander, Griffith University
Presenters
Sameer Deshpande, Griffith University
Altanchimeg Alexander, Griffith University
Authors
Altanchimeg Alexander, Griffith University
Sameer Deshpande, Griffith University
Sara Shawky, Christian Heritage College
Optimising Public Health Messaging: Analysis of Type, Sentiment, and Source
Thursday, November 6, 2025 at 1:55 PM–2:15 PM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Advertising & marketing communications
Submission Type
Research / Academic Abstract
Primary Contact
Sana Parveen, University College Dublin
Presenters
Sana Parveen, University College Dublin
Authors
Sana Parveen, School of Public Health, Physiotherapy and Sports Science, University College Dublin, Dublin, Ireland
Agustin Garcia Pereira, Data Science Institute, University of Galway, Galway, Ireland
Nathaly Garzon-Orjuela, School of Public Health, Physiotherapy and Sports Science, University College Dublin, Dublin, IrelandUniversity College Dublin
Patricia McHugh, J.E. Cairnes School of Business & Economics, University of Galway, Galway, Ireland
Aswathi Surendran, School of Medicine, Ollscoil na Gaillimhe – University of Galway, Galway, Ireland
Heike Vornhagen, Data Science Institute, University of Galway, Galway, Ireland
Akke Vellinga, School of Public Health, Physiotherapy and Sports Science, University College Dublin, Dublin, Ireland
Social Marketing to Fight Chronic Homelessness. A Case Study.
Thursday, November 6, 2025 at 1:55 PM–2:15 PM CET
Seminario 2 - Faculty of Economics
Proposed Conference Track
Equality, diversity and inclusion
Submission Type
Research / Academic Abstract
Primary Contact
Mercedes Galan-Ladero, UNIVERSIDAD DE EXTREMADURA
Presenters
Mercedes Galan-Ladero, UNIVERSIDAD DE EXTREMADURA
Maria de Lurdes SARMENTO, CEOS.PP - CENTRE FOR ORGANISATIONAL AND SOCIAL STUDIES OF THE POLYTECHNIC INSTITUTE OF PORTO
Authors
Maria de Lurdes SARMENTO, CEOS.PP - CENTRE FOR ORGANISATIONAL AND SOCIAL STUDIES OF THE POLYTECHNIC INSTITUTE OF PORTO
Cláudia HUBER, CENTRO UNIVERSITÁRIO DA FUNDAÇAO EDUCACIONAL DE BRUSQUE - UNIFEBE
Mercedes GALAN-LADERO, UNIVERSIDAD DE EXTREMADURA
Cheers to Moderation: Driving Growth and Balanced Lifestyle
Thursday, November 6, 2025 at 2:20 PM–2:40 PM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Advertising & marketing communications
Submission Type
Practice / Case Study Abstract
Primary Contact
CLAUDIA FONTANA, AB InBev
Presenters
Catalina Garcia, AB InBev
Authors
Catalina Garcia, AB InBev
Environmental responsibility in action? Expert views on government environmental communication
Thursday, November 6, 2025 at 2:20 PM–2:40 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Research / Academic Abstract
Primary Contact
Ibe Delvaux, Vrije Universiteit Brussel and imec-SMIT
Presenters
Ibe Delvaux, Vrije Universiteit Brussel and imec-SMIT
Authors
Ibe Delvaux, Vrije Universiteit Brussel and imec-SMIT
Factors Influencing Adult Engagement in Slovenia’s Preventive and Health Promotion Programme
Thursday, November 6, 2025 at 2:20 PM–2:40 PM CET
Seminario 4 - Faculty of Economics
Primary Contact
—
Presenters
—
Authors
—
Take back control from smoking
Thursday, November 6, 2025 at 2:20 PM–2:40 PM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Advertising & marketing communications
Submission Type
Practice / Case Study Abstract
Primary Contact
Darina Carr, Health Service Executive
Presenters
Darina Carr, Health Service Executive
Authors
Darina Carr, Health Service Executive
Rachel Wright, Health Service Executive
The Perils of Participant Integrity: The Ethics of Online Recruiting.
Thursday, November 6, 2025 at 2:20 PM–2:40 PM CET
Salon de Grados - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Practice / Case Study Abstract
Primary Contact
Angela Makris, University of South Florida (USF) College of Public Health
Presenters
Angela Makris, University of South Florida (USF) College of Public Health
Authors
Angela Makris, University of South Florida (USF) College of Public Health
Using Social Marketing to Advance Women’s Participation and Leadership
Thursday, November 6, 2025 at 2:20 PM–2:40 PM CET
Seminario 2 - Faculty of Economics
Proposed Conference Track
Equality, diversity and inclusion
Submission Type
Practice / Case Study Abstract
Primary Contact
Maha Sami Aldergham, Jordan Social Marketing Center
Presenters
Maha Sami Aldergham, Jordan Social Marketing Center
Authors
Maha Sami Aldergham, the Jordan Social Marketing Center
MKB 45 Min Session
Thursday, November 6, 2025 at 2:20 PM–3:05 PM CET
Seminario 1 - Faculty of Economics
Primary Contact
—
Presenters
—
Authors
—
Influencing healthier behaviours through digital nudges
Thursday, November 6, 2025 at 2:45 PM–3:05 PM CET
Seminario 4 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Ng Kwok Lun Colin, Health Promotion Board, Singapore
Presenters
Ng Kwok Lun Colin, Health Promotion Board, Singapore
Authors
Ng Kwok Lun Colin, Health Promotion Board, Singapore
One Platform, One Brand: Tackling Multiple Social and Health Issues
Thursday, November 6, 2025 at 2:45 PM–3:05 PM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Rosie Serlin, Good Business
Presenters
Rosie Serlin, Good Business
Justine Bahoumina, Good Business
Mmapula Sedie, SKY Girls and Social Dialogue Organisation
Edna Njeri, Tandem Network
Authors
Alice Railton, Good Business
Larissa Persons, Good Business
Rosie Serlin, Good Business
Justine Bahoumina, Good Business
Mmapula Sedie, SKY Girls and Social Dialogue Organisation
Svetlana Polikarpova, Tandem Network
Edna Njeri, Tandem Network
Bharat Tavares
Practicing Change Theory? The 12 Steps and the 6 Stages.
Thursday, November 6, 2025 at 2:45 PM–3:05 PM CET
Salon de Grados - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Research / Academic Abstract
Primary Contact
Dr Tatiana Levit, University of Regina
Presenters
Dr Tatiana Levit, University of Regina
Dr Magdalena Cismaru, University of Regina
Authors
Dr Tatiana Levit, University of Regina
Dr Magdalena Cismaru, University of Regina
Smashing the Smoke Screen: Curbing Surrogate Advertising of Tobacco.
Thursday, November 6, 2025 at 2:45 PM–3:05 PM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Advertising & marketing communications
Submission Type
Practice / Case Study Abstract
Primary Contact
Dr. Ramesh Gandhi, PhD, Gandhi Foundation ( A member of WHO CSO Commission)
Presenters
Dr. Ramesh Gandhi, PhD, Gandhi Foundation, (A member of WHO CSO Commission.)
Authors
Dr. RAMESH GANDHI, PhD, Gandhi Foundation, (a member of WHO CSO Commission)
Social Marketing For Disability Inclusion: Redesigning Public Spaces Through Behavioural Insight.
Thursday, November 6, 2025 at 2:45 PM–3:05 PM CET
Seminario 2 - Faculty of Economics
Proposed Conference Track
Equality, diversity and inclusion
Submission Type
Practice / Case Study Abstract
Primary Contact
Dr. Chibuike Basil Nwatu, CHUKWUEMEKA ODUMEGWU OJUKWU UNIVERSITY
Presenters
Dr. Chibuike Basil Nwatu, CHUKWUEMEKA ODUMEGWU OJUKWU UNIVERSITY
Authors
Dr. Chibuike Basil Nwatu, CHUKWUEMEKA ODUMEGWU OJUKWU UNIVERSITY
Young consumers’ plant-based product purchase intentions during the climate crisis
Thursday, November 6, 2025 at 2:45 PM–3:05 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Research / Academic Abstract
Primary Contact
Dr Jenasha Tooray, University of KwaZulu-Natal
Presenters
Dr Jenasha Tooray, University of KwaZulu-Natal
Prof Debbie Ellis, University of KwaZulu-Natal
Authors
Dr Jenasha Tooray, University of KwaZulu-Natal
Prof Debbie Ellis, University of KwaZulu-Natal
Asha’r Utshob: Transforming Nutrition Through Play, Culture, and Community
Thursday, November 6, 2025 at 3:30 PM–3:50 PM CET
Salon de Grados - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Sarah Cottereau, MAGENTA
Presenters
Lorya Roblin, Ogilvy Consulting
Lea Bertrand, Ogilvy Consulting
Sarah Cottereau, MAGENTA
Authors
Sarah Cottereau, MAGENTA
From Visitor Studies to Behavioural Science: Building a Conservation Hub
Thursday, November 6, 2025 at 3:30 PM–3:50 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Practice / Case Study Abstract
Primary Contact
Joao Neves, Zoomarine Portugal
Presenters
Joao Neves, Zoomarine Portugal
Authors
Isa Pinho, Zoomarine Portugal
Edgar Ribeiro, Zoomarine Portugal
Leveraging Multicultural Insights for Effective Social Marketing in Malaysia
Thursday, November 6, 2025 at 3:30 PM–3:50 PM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Interdisciplinary and cross-sector action
Submission Type
Practice / Case Study Abstract
Primary Contact
Derek Ong, University of Hertfordshire, UK
Presenters
Derek Ong, University of Hertfordshire, UK
Authors
Derek Ong, University of Hertfordshire, UK
Paradoxes in brand Narratives : Stakeholder Perspectives on CSM initiatives
Thursday, November 6, 2025 at 3:30 PM–3:50 PM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Advertising & marketing communications
Submission Type
Research / Academic Abstract
Primary Contact
Jacqueline Boysselle, Montpellier Business School
Presenters
Jacqueline Boysselle, Montpellier Business School
Authors
Jacqueline Boysselle, Montpellier Business School
Stéphanie FEIEREISEN, Montpellier Business School
Victoria-Sophie Osburg, Catholic University of Eichstätt-Ingolstad
Paul Issock, University of the Witwatersrand, Johannesburg
To Swim or not to swim? Can apps protect users?
Thursday, November 6, 2025 at 3:30 PM–3:50 PM CET
Seminario 1 - Faculty of Economics
Proposed Conference Track
Digital and technological impact on social behavior
Submission Type
Research / Academic Abstract
Primary Contact
Sinead Duane, University of Galway
Presenters
Sinead Duane, University of Galway
Authors
Sinead Duane
Rahmin Bender-Salazar , University of Galway
Anne Leonard
Matt Jones
William Gaze
Emma Lamb
Kerri Hall
Timothy Taylor
Understanding the Gap: Health & Wellbeing Inequalities Between Indigenous and Non-Indigenous Australians
Thursday, November 6, 2025 at 3:30 PM–3:50 PM CET
Seminario 2 - Faculty of Economics
Proposed Conference Track
Equality, diversity and inclusion
Submission Type
Practice / Case Study Abstract
Primary Contact
Dr Jessica Amy Harris, Griffith Business School and Griffith University
Presenters
Dr Jessica Amy Harris, Griffith Business School and Griffith University
Authors
Dr Jessica Amy Harris, Griffith Business School and Griffith University
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Veteran Voices: Understanding and Addressing Veteran Alcohol Use Patterns
Thursday, November 6, 2025 at 3:30 PM–3:50 PM CET
Seminario 4 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Research / Academic Abstract
Primary Contact
Julia Carins, PhD, Griffith University
Presenters
Julia Carins, PhD, Griffith University
Authors
Renata Anibaldi, Griffith University
Nudging for good:Corporate Social Marketing Effectiveness over Symbolic Social Initiatives
Thursday, November 6, 2025 at 3:55 PM–4:15 PM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Advertising & marketing communications
Submission Type
Research / Academic Abstract
Primary Contact
Paul Issock, University of the Witwatersrand, Johannesburg
Presenters
Paul Issock, University of the Witwatersrand, Johannesburg
Authors
Paul Issock, University of the Witwatersrand, Johannesburg
DoI in Adoption of Organic Food for Health and Wellbeing
Thursday, November 6, 2025 at 3:55 PM–4:15 PM CET
Salon de Grados - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Research / Academic Abstract
Primary Contact
University of KwaZulu-Natal, University of KwaZulu-Natal
Presenters
Sandile Mkhize, University of KwaZulu-Natal & Durban University of Technology
Authors
Dr Sandile Mkhize, University of KwaZulu-Natal & Durban University of Technology
Prof Debbie Ellis, University of KwaZulu-Natal
Inclusive Social Protection: Behavioural Research Advancing Diversity, Equity, and Accessibility
Thursday, November 6, 2025 at 3:55 PM–4:15 PM CET
Seminario 2 - Faculty of Economics
Proposed Conference Track
Equality, diversity and inclusion
Submission Type
Practice / Case Study Abstract
Primary Contact
Jude Khalaf, MAGENTA
Presenters
Jude Khalaf, MAGENTA
Authors
Jude Khalaf, MAGENTA
Koala Conservation through Participatory Research: Koality Insights for Citizen Science
Thursday, November 6, 2025 at 3:55 PM–4:15 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Research / Academic Abstract
Primary Contact
Liz Foote, Griffith University
Presenters
Liz Foote, Griffith University
Authors
Liz Foote, Griffith University
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Tori Seydel, Griffith University
Romane Cristescu, University of the Sunshine Coast
Katrin Hohwieler , University of the Sunshine Coast
Elizabeth Brunton , University of the Sunshine Coast
Cathryn Dexter , Redland City Council
Sheikh Rahman , Griffith University
LGBTIQ+ Friendly Hotels and Social Sustainability Signals
Thursday, November 6, 2025 at 3:55 PM–4:15 PM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Human-centered, responsible and sustainable tourism practices
Submission Type
Research / Academic Abstract
Primary Contact
Inés López López, Lopez Lopez, Universidad de Murcia
Presenters
Inés López López
Authors
Inés López López, Universidad de Murcia
Juan Pedro Mellinas, Universidad de Murcia
Salvador Ruiz, Universidad de Murcia
The Social Dimension of Consumer-AI Interaction: Alienation and Anthropomorphism
Thursday, November 6, 2025 at 3:55 PM–4:15 PM CET
Seminario 1 - Faculty of Economics
Proposed Conference Track
Digital and technological impact on social behavior
Submission Type
Research / Academic Abstract
Primary Contact
Ignacio Manuel Luque Raya, Luque Raya, Universidad de Granada
Presenters
Ignacio Manuel Luque Raya, Luque Raya, Universidad de Granada
Authors
Ignacio Manuel Luque Raya, Luque Raya, Universidad de Granada
Salvador del Barrio Garcia, Universidad de Granada
Using the Stages of Change to Tackle Problem Drinking
Thursday, November 6, 2025 at 3:55 PM–4:15 PM CET
Seminario 4 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Sara Isaac, Marketing for Change
Presenters
Sara Isaac, Marketing for Change
Authors
Sara Isaac, Marketing for Change
Demonstrating effectiveness of transdisciplinary research through data and nonacademic authorship
Thursday, November 6, 2025 at 4:20 PM–4:30 PM CET
Seminario 4 - Faculty of Economics
Proposed Conference Track
Interdisciplinary and cross-sector action
Submission Type
Research / Academic Abstract
Primary Contact
Janelle Marietta, PhD Candidate, University of Lethbridge
Presenters
Janelle Marietta, PhD Candidate, University of Lethbridge
Authors
Janelle Marietta, University of Lethbridge
Debra Z. Basil, University of Lethbridge
Makayla Koshuta, University of Lethbridge
Exploring the VIVACE brand equity model
Thursday, November 6, 2025 at 4:20 PM–4:30 PM CET
Salon de Grados - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Research / Academic Abstract
Primary Contact
Prof Ariane Belanger-Gravel, Université Laval
Presenters
Prof Ariane Belanger-Gravel, Université Laval
Authors
Prof Ariane Belanger-Gravel, Université Laval
Stefany Dufour, Université Laval
Amelie Brunet, Conseil québécois sur le tabac et la santé
Innovative Rhino Horn Demand Reduction Initiative Combining Art with Science
Thursday, November 6, 2025 at 4:20 PM–4:30 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Practice / Case Study Abstract
Primary Contact
Nayana Rathmalgoda BSc Veterinary Bioscience, n/a
Presenters
Nayana Rathmalgoda BSc Veterinary Bioscience, n/a
Authors
Nayana Rathmalgoda BSc Veterinary Bioscience, n/a
Is it time to move beyond the 4Ps?
Thursday, November 6, 2025 at 4:20 PM–4:30 PM CET
Seminario 1 - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Research / Academic Abstract
Primary Contact
Sara Isaac, Marketing for Change
Presenters
Sara Isaac, Marketing for Change
Authors
Sara Isaac, Marketing for Change
Mega platforms: Corona Cero as Moderation ambassador during 2024 Olympics
Thursday, November 6, 2025 at 4:20 PM–4:30 PM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Advertising & marketing communications
Submission Type
Practice / Case Study Abstract
Primary Contact
CLAUDIA FONTANA, AB InBev
Presenters
Caralina Garcia
Authors
CLAUDIA FONTANA, AB InBev
Rainbow Cause related Marketing: Washing or not Washing
Thursday, November 6, 2025 at 4:20 PM–4:30 PM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Advertising & marketing communications
Submission Type
Research / Academic Abstract
Primary Contact
Sandra Gomes, IPAM and CETRAD
Presenters
Sandra Gomes, IPAM and CETRAD
Mafalda Nogueira, IPAM, CETRAD
Authors
Sandra Gomes, IPAM and CETRAD
Mafalda Nogueira, IPAM, CETRAD
Silvia Rodrigues, IPAM
Social Marketing, Inclusion and Women with Disabilities: Some Spanish Experiences
Thursday, November 6, 2025 at 4:20 PM–4:30 PM CET
Seminario 2 - Faculty of Economics
Proposed Conference Track
Equality, diversity and inclusion
Submission Type
Research / Academic Abstract
Primary Contact
Marco Antonio Cruz-Morato, University of Málaga
Presenters
Marco Antonio Cruz-Morato, University of Málaga
Beatriz Casais, University of Minho
Authors
Marco Antonio Cruz-Morato, University of Málaga
Beatriz Casais, University of Minho
Carmen Dueñas-Zambrana, University of Málaga
Carla Rodríguez Sánchez, University of Alicante
Franco Sancho Esper, PhD, University of Alicante
Ethics in Community Research: Co-Producing an ethical framework and resources for Social Marketers Engaging with Vulnerable Communities
Friday, November 7, 2025 at 10:00 AM–10:20 AM CET
Seminario 4 - Faculty of Economics
Primary Contact
—
Presenters
—
Authors
—
Police as Partners: Empowering Motorcyclists Beyond Enforcement
Friday, November 7, 2025 at 10:00 AM–10:20 AM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Ben Caspersz, Claremont Communications
Presenters
Ben Caspersz, Claremont Communications
Authors
Ben Caspersz, Claremont
Tim Parry, Claremont
Pre-Purchase E-CRM : Elevating Service Quality and Customer Loyalty
Friday, November 7, 2025 at 10:00 AM–10:20 AM CET
Seminario 1 - Faculty of Economics
Proposed Conference Track
Digital and technological impact on social behavior
Submission Type
Research / Academic Abstract
Primary Contact
Abdelkader GAM, Faculté des Sciences économiques et de gestion de Nabeul
Presenters
Abdelkader GAM, Faculté des Sciences Économiques et de Gestion de Nabeul (FSEGN)
Jilani Habouria, Faculté des Sciences Économiques et de Gestion de Nabeul (FSEGN)
May Oueslati, Faculté des Sciences Économiques et de Gestion de Nabeul (FSEGN)
Authors
Abdelkader GAM, Faculté des Sciences Économiques et de Gestion de Nabeul (FSEGN)
Jilani Habouria, Faculté des Sciences Économiques et de Gestion de Nabeul (FSEGN)
May Oueslati, Faculté des Sciences Économiques et de Gestion de Nabeul (FSEGN)
Abderrahim Bellil, Faculté des Sciences Économiques et de Gestion de Nabeul (FSEGN)
Raising a Glass to Sustainability: Alcohol and Climate Change
Friday, November 7, 2025 at 10:00 AM–10:20 AM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Research / Academic Abstract
Primary Contact
Dr. D. Scott Borden, IE University
Presenters
Dr. D. Scott Borden, IE University
Authors
Dr. D. Scott Borden, IE University
Social Marketing Benchmarks in Plasma Donation: Italian Case Study
Friday, November 7, 2025 at 10:00 AM–10:20 AM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Dario Menicagli, University of Florence
Presenters
Dario Menicagli, University of Florence
Authors
Dario Menicagli, University of Florence
Francesco Serti, IMT School for Advanced Studies/University of Alicante
Elisa Betti, University of Florence
Franco Sancho Esper, PhD, University of Alicante
Carla Rodríguez Sánchez, University of Alicante
What does a 'place' study reveal about social marketing’s future?
Friday, November 7, 2025 at 10:00 AM–10:20 AM CET
Salon de Grados - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Research / Academic Abstract
Primary Contact
Claire Naidoo, University of Witwatersrand
Presenters
Claire Naidoo, University of Witwatersrand
Authors
Claire Naidoo, University of Witswatersrand
Stefan Boosting Follow-up
Friday, November 7, 2025 at 10:00 AM–10:45 AM CET
Seminario 2 - Faculty of Economics
Primary Contact
—
Presenters
—
Authors
—
Why can’t we be friends: Success stories in academic/practitioner collaboration
Friday, November 7, 2025 at 10:00 AM–11:00 AM CET
Salón de Actos – Aulario II
Proposed Conference Track
Interdisciplinary and cross-sector action
Submission Type
Practice / Case Study Abstract
Primary Contact
Liz Foote, Griffith University
Presenters
Sameer Deshpande, Griffith University
Liz Foote, Griffith University
Livingston White, The University of the West Indies Mona Campus
Gael O'Sullivan, Georgetown University
Janelle Marietta, PhD Candidate, University of Lethbridge
Authors
Liz Foote, Griffith University
Sameer Deshpande, Griffith University
ACT on Cancer Together: A multi-disciplinary approach to cancer screening
Friday, November 7, 2025 at 10:25 AM–10:45 AM CET
Seminario 4 - Faculty of Economics
Proposed Conference Track
Interdisciplinary and cross-sector action
Submission Type
Practice / Case Study Abstract
Primary Contact
Sarah Cork, University of Brighton
Presenters
Sarah Cork, University of Brighton
Authors
Sarah Cork, University of Brighton
Dr Francisca Farache, University of Brighton
Kaye Duerdoth, Trust for Developing Communities
Rahila Iyaji, Trust for Developing Communities & University of Brighton (Knowledge Transfer Partnership Associate)
Can blockchain-based supply chains increase consumer food literacy and empowerment?
Friday, November 7, 2025 at 10:25 AM–10:45 AM CET
Seminario 1 - Faculty of Economics
Proposed Conference Track
Digital and technological impact on social behavior
Submission Type
Research / Academic Abstract
Primary Contact
lucie Sirieix, UMR Moisa, l'Institut agro Montpellier, France
Presenters
lucie Sirieix, L’Institut Agro Montpellier, UMR MoISA
Authors
Florent Saucede, L’Institut Agro Montpellier, UMR MoISA
Archana Kumar, Feliciano School of Business, Montclair State University, United States
Lucie SIRIEIX
Content and Engagement Analysis: Social Media's Impact on Blood Donation
Friday, November 7, 2025 at 10:25 AM–10:45 AM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Research / Academic Abstract
Primary Contact
Relebohiseng Matubatuba, University of the Witwatersrand
Presenters
Relebohiseng Matubatuba, University of the Witwatersrand
Authors
Relebohiseng Matubatuba, University of the Witwatersrand
Olivia Simoes Lopes, University of the Witwatersrand
Kelsey Connell, University of the Witwatersrand
Empowering Collective Impact and Systems Change with Social Marketing Strategies
Friday, November 7, 2025 at 10:25 AM–10:45 AM CET
Salon de Grados - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Practice / Case Study Abstract
Primary Contact
Melissa K Blair, Dharmarketing Strategic Social Impact
Presenters
Melissa K Blair, Dharmarketing Strategic Social Impact
Authors
Melissa K Blair, Dharmarketing Strategic Social Impact
How marketing and education shape social change
Friday, November 7, 2025 at 10:25 AM–10:45 AM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Practice / Case Study Abstract
Primary Contact
Sabina Lukovic, Hoge school Rotterdam and Rotterdam business school
Presenters
Sabina Lukovic, Hoge school Rotterdam and Rotterdam business school
Authors
Sabina Lukovic, Hoge school Rotterdam and Rotterdam business school
F. van Hoften, Hoge school Rotterdam and Rotterdam business school
Waste Sorting Practices in Disadvantaged Neighborhoods: COM-B Model
Friday, November 7, 2025 at 10:25 AM–10:45 AM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Research / Academic Abstract
Primary Contact
Dr. Nawel FELLAH-DEHIRI, AgroParisTech and Université Paris-Saclay, UMR PSAE
Presenters
Dr. Nawel FELLAH-DEHIRI, AgroParisTech, Université Paris-Saclay, UMR PSAE
Authors
Dr. Nawel FELLAH-DEHIRI, AgroParisTech, Université Paris-Saclay, UMR PSAE
Sandrine RAFFIN, LinkUP Factory
Lina BACHIRI, LinkUP Factory
A netnographic analysis on sustainable cities towards sustainable tourism
Friday, November 7, 2025 at 10:50 AM–11:10 AM CET
Seminario 2 - Faculty of Economics
Proposed Conference Track
Human-centered, responsible and sustainable tourism practices
Submission Type
Research / Academic Abstract
Primary Contact
Humeyra Dogru Dastan, University of Greenwich
Presenters
Humeyra Dogru Dastan, University of Greenwich
Authors
Zivai Machaka Mare, University of Greenwich
Ethnography as a resource to Com-B : "La Réunion" case
Friday, November 7, 2025 at 10:50 AM–11:10 AM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Practice / Case Study Abstract
Primary Contact
Patricia Gurviez, Institut du Marketing Social
Presenters
Patricia Gurviez, Institut du Marketing Social
Authors
Sophie McGannan, FLVS Vivons-en-Forme
Stéphane Sibalo, FLVS Vivons-en-Forme
Exploring barriers to blood donation for Gen Z non-donors
Friday, November 7, 2025 at 10:50 AM–11:10 AM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Research / Academic Abstract
Primary Contact
Professor Kate Westberg, RMIT University
Presenters
Professor Kate Westberg, RMIT University
Authors
Kate Westberg, RMIT University
Marian Makkar, RMIT University
Janneke Blijlevens, RMIT University
Amanda Spry, RMIT University
Fatima Madani, RMIT University
Nourishing Food Choices: Empowering Women for Healthier Children in Africa
Friday, November 7, 2025 at 10:50 AM–11:10 AM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Clemence Quint, MAGENTA Consulting
Presenters
Clemence Quint, MAGENTA Consulting
Authors
Lauren Braithwaite, MAGENTA Consulting
Clemence Quint, MAGENTA Consulting
Sharpen your social marketing 'offer' with a behavioral determinants approach
Friday, November 7, 2025 at 10:50 AM–11:10 AM CET
Salon de Grados - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Practice / Case Study Abstract
Primary Contact
Sara Isaac, Marketing for Change
Presenters
Sara Isaac, Marketing for Change
Darcy Laine Sawatzki
Authors
Sara Isaac, Marketing for Change
They Missed My Curve – I Straightened the System
Friday, November 7, 2025 at 10:50 AM–11:10 AM CET
Seminario 4 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Tadeas Raha, Department of Marketing Communication and Public Relations, Faculty of Social Sciences, Charles University
Presenters
Tadeas Raha, Department of Marketing Communication and Public Relations, Faculty of Social Sciences, Charles University
Authors
Tadeas Raha, Department of Marketing Communication and Public Relations, Faculty of Social Sciences, Charles University
Transforming Toxic Interactions: Interventions for Consumer Bullying on Social Media
Friday, November 7, 2025 at 10:50 AM–11:10 AM CET
Seminario 1 - Faculty of Economics
Proposed Conference Track
Digital and technological impact on social behavior
Submission Type
Research / Academic Abstract
Primary Contact
Jan Breitsohl, University of Glasgow
Presenters
Jan Breitsohl, University of Glasgow
Authors
Jan Jan Breitsohl, University of Glasgow
Holger Roschk, Aalborg University Business School
David Dowell, University of St Andrews Business School
June Cotte, Ivey Business School
The Art of Framing: Crafting sustainability messages that resonate
Friday, November 7, 2025 at 11:05 AM–12:05 PM CET
Salón de Actos – Aulario II
Proposed Conference Track
Interdisciplinary and cross-sector action
Submission Type
Practice / Case Study Abstract
Primary Contact
Sadaf Mollaei, University of Guelph
Presenters
Dr. Sadaf Mollaei, University of Guelph
Rebecca Pottage, University of Waterloo
Dr. Jennifer Lynes, University of Waterloo
Authors
Sadaf Mollaei, University of Guelph
Rebecca Pottage, University of Waterloo
Dr. Jennifer Lynes, University of Waterloo
Behavior Change and Product Awareness through Social Marketing
Friday, November 7, 2025 at 11:15 AM–11:35 AM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Mostaque Ahmed, Social Marketing Company (SMC)
Presenters
Toslim Uddin Khan, Social Marketing Company
Authors
Mostaque Ahmed, Social Marketing Company (SMC)
Laila Tabassum , Social Marketing Company (SMC)
Toslim Uddin Khan, Social Marketing Company
Md. Moshiur Rahman, Social Marketing Company
Co-Designing a Digital Campaign to Tackle Diabetes Stigma with Stakeholders
Friday, November 7, 2025 at 11:15 AM–11:35 AM CET
Seminario 4 - Faculty of Economics
Proposed Conference Track
Advertising & marketing communications
Submission Type
Research / Academic Abstract
Primary Contact
Zh ao zhang, University of Birmingham
Presenters
Zhaozhang Sun, University of Birmingham
Authors
Zhaozhang Sun, University of Birmingham
Marco Bardus, University of Birmingham
Gëzim Alpion, University of Birmingham
Sheila Greenfield, University of Birmingham
Kamini Shah, Diabetes UK
Senior Sustainable Tourism Behavior: Extending the Goal-Directed Behavior Model
Friday, November 7, 2025 at 11:15 AM–11:35 AM CET
Seminario 2 - Faculty of Economics
Proposed Conference Track
Human-centered, responsible and sustainable tourism practices
Submission Type
Research / Academic Abstract
Primary Contact
ATTIA ABDELKADER ALI, Assiut University
Presenters
Felipe Ruiz morino, Alicante University
Authors
Carla Rodríguez Sánchez, University of Alicante
Felipe Ruiz morino
Giovanna Bagnato, Department of Management, University of Torino, Corso Unione Sovietica 218bis, Turin, Italy. Department of Marketing, University of Alicante, 03690 San Vicente del Raspeig, Alicante, Spain.
ATTIA ABDELKADER ALI, Assiut University
Swimming in loops -Using Systems Thinking to protect Blue Spaces
Friday, November 7, 2025 at 11:15 AM–11:35 AM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Research / Academic Abstract
Primary Contact
Sinead Duane, University of Galway
Presenters
Sinead Duane, University of Galway
Authors
Sinead Duane, University of Galway
Dzmitry Brychkov, University of Galway
Christine Domegan, University of Galway
Maeve Louise Farrell, University College Dublin
Alexandra Chueiri, University of Galway
Liam Burke, University of Galway
Dearbhaile Morris, University of Galway
The Heartlines’ Whatsapp Fathers Matter Coach: support through social media
Friday, November 7, 2025 at 11:15 AM–11:35 AM CET
Seminario 1 - Faculty of Economics
Proposed Conference Track
Digital and technological impact on social behavior
Submission Type
Research / Academic Abstract
Primary Contact
Caryn Erasmus, Heartlines, South Africa
Presenters
Caryn Erasmus, Heartlines, South Africa
Authors
Caryn Erasmus, Heartlines, South Africa
Livhuwani Maphorogo, Heartlines, South Africa
Towards a framework for gender responsive social marketing featuring Influencers
Friday, November 7, 2025 at 11:15 AM–11:35 AM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Advertising & marketing communications
Submission Type
Research / Academic Abstract
Primary Contact
Ave Le Blanc, University of Technology Sydney
Presenters
Ave Le Blanc, University of Technology Sydney
Authors
Ave Le Blanc, University of Technology Sydney
Professor Ross Gordon, University of Technology Sydney
Dr Sue Ann Barratt, University of the West Indies
Associate Professor Lisa Schuster, Queensland University of Technology
Unpacking Co-Design: Systematic-Review of Its Application and Principles in Practice"
Friday, November 7, 2025 at 11:15 AM–11:35 AM CET
Salon de Grados - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Research / Academic Abstract
Primary Contact
Alieena Mathew, Griffith University
Presenters
Alieena Mathew, Griffith University
Paul Jindalucksawong, Griffith University
Authors
Paul Jindalucksawong, Griffith University
Alieena Mathew, Griffith University
Yue Xi, Griffith University
Sheikh Rahman, Griffith University
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Julia Carins, PhD, Griffith University
Dr Jessica Amy Harris, Griffith Business School and Griffith University
Co-Creating Value in Acquired Brain Injury NGOs through Social Marketing
Friday, November 7, 2025 at 11:40 AM–12:00 PM CET
Seminario 4 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Research / Academic Abstract
Primary Contact
Juan Miguel Rey-Pino, Universidad de Granada
Presenters
Juan Miguel Rey-Pino, Universidad de Granada
Authors
Francisco J. Montoro-Ríos, Universidad de Granada
Alicia Martín Fernandez
Corporate Social Marketing within Apps: Assessing Integration of Benchmark Criteria
Friday, November 7, 2025 at 11:40 AM–12:00 PM CET
Salon de Grados - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Research / Academic Abstract
Primary Contact
Natália Lemos, School of Economics, Management and Political Science, University of Minho; iBMS – Centre for Research in Business, Markets & Society, University of Minho; Campus de Gualtar 4710-057 Braga, Portugal
Presenters
Natália Lemos, School of Economics, Management and Political Science, University of Minho; iBMS – Centre for Research in Business, Markets & Society, University of Minho; Campus de Gualtar 4710-057 Braga, Portugal
Authors
Natália Lemos, School of Economics, Management and Political Science, University of Minho; iBMS – Centre for Research in Business, Markets & Society, University of Minho; Campus de Gualtar 4710-057 Braga, Portugal
Marta Gonçalves, School of Economics, Management and Political Science, University of Minho; Campus de Gualtar 4710-057 Braga, Portugal
Beatriz Casais, School of Economics, Management and Political Science, University of Minho; iBMS – Centre for Research in Business, Markets & Society, University of Minho; CICS.NOVA.UMinho, University of Minho; Campus de Gualtar 4710-057 Braga, Portugal
Digital Screening and Brief Intervention to Reduce Harmful Alcohol Use
Friday, November 7, 2025 at 11:40 AM–12:00 PM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Paul Issock, University of the Witwatersrand
Presenters
Tom Achoki, Ab in Bev Foundation
Angela Rizzo, Ab in Bev Foundation
Authors
Tom Achoki, Ab in Bev Foundation
Angela Rizzo, Ab in Bev Foundation
Paul Issock, University of Witwatersrand
Elena Cardenas Vargas, Ab in Bev Foundation
Driving Sustainable Tourism Accommodation through SMEs’ Green Competitive Advantage
Friday, November 7, 2025 at 11:40 AM–12:00 PM CET
Seminario 2 - Faculty of Economics
Proposed Conference Track
Human-centered, responsible and sustainable tourism practices
Submission Type
Research / Academic Abstract
Primary Contact
Njabulo Mkhize, University of South Africa
Presenters
Njabulo Mkhize, University of South Africa
Authors
Njabulo Mkhize, University of South Africa
Evaluating Temporary Signage to Protect Macropods
Friday, November 7, 2025 at 11:40 AM–12:00 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Practice / Case Study Abstract
Primary Contact
Tori Seydel, Griffith University
Presenters
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Authors
Tori Seydel, Griffith University
Liz Foote, Griffith University
Sharyn Rundle-Thiele, Griffith University
Modern Family, Digital Dilemmas-ScreenTime as a Contested Value Cocreation Practice
Friday, November 7, 2025 at 11:40 AM–12:00 PM CET
Seminario 1 - Faculty of Economics
Proposed Conference Track
Digital and technological impact on social behavior
Submission Type
Research / Academic Abstract
Primary Contact
Nadia Zainuddin, Australian Association of Social Marketing
Presenters
Nadia Zainuddin, Australian Association of Social Marketing
Authors
Nadia Zainuddin, Australian Association of Social Marketing
Paul Jindalucksawong, University of Wollongong
Kim Feddema, Edith Cowan University
Punitha Arjunan, NSW Health South Western Sydney Local Health District
Ngoc (Kelis) Nguyen, University of Wollongong
Switching conflicting identities in stigmatised behaviours
Friday, November 7, 2025 at 11:40 AM–12:00 PM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Research / Academic Abstract
Primary Contact
Chrystyna Misiewicz, Kozminski University
Presenters
Krzysztof Kubacki, University of Plymouth
Krzysztof Stepaniuk, Bialystok University of Technology
Authors
Chrystyna Misiewicz, Kozminski University
Krzysztof Stepaniuk, Bialystok University of Technology
Krzysztof Kubacki, University of Plymouth
Dariusz Siemieniako, Kozminski University
Do Free Repairs Motivate Sustainable Fashion Purchases? A Neuroscience Study
Friday, November 7, 2025 at 1:00 PM–1:20 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Advertising & marketing communications
Submission Type
Research / Academic Abstract
Primary Contact
Elena Gasulla Tortajada, Universidade da Beira Interior
Presenters
Enrique Bigne, fMarketing and Market Research Department, Universitat de Valencia, Valencia, Spain
Authors
Elena Gasulla Tortajada, Business and Economics Department, Universidade Beira Interior, Covilha, Portugal; NECE – Research Center for Business Science, Universidade Beira Interior, Covilha, Portuga
Enrique Bigne, Marketing and Market Research Department, Universitat de Valencia, Valencia, Spain
Paulo Duarte, Business and Economics Department, Universidade Beira Interior, Covilha, Portugal; NECE – Research Center for Business Science, Universidade Beira Interior, Covilha, Portuga
Susana C. Silva, Catolica Porto Business School, Universidade Catolica Portuguesa; Faculty of Business and Law, University of Saint Joseph, Macau, P.R. China
Jose Paulo Marques dos Santos, Department of Business Administration, Universidade da Maia, Maia, Portugal; bNECE – Research Center for Business Science, Universidade Beira Interior, Covilha, Portugal
Fuelling Performance: Social Marketing for Healthier Eating in Military Messes
Friday, November 7, 2025 at 1:00 PM–1:20 PM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Research / Academic Abstract
Primary Contact
Julia Carins, PhD, Griffith University
Presenters
Julia Carins, PhD, Griffith University
Authors
Anna Kitunen, Griffith University
David Fechner, Griffith University
Renata Anibaldi, Griffith University
Alana Heafala, Griffith University
Melissa Dalley, Griffith University
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Working Together: Empowering Residents for Collective Gas Safety
Friday, November 7, 2025 at 1:00 PM–1:20 PM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Ben Caspersz, Claremont Communications
Presenters
Ben Caspersz, Claremont
Authors
Ben Caspersz, Claremont Communications
Ethics session
Friday, November 7, 2025 at 1:00 PM–2:00 PM CET
Salón de Actos – Aulario II
Primary Contact
—
Presenters
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Authors
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How Canadians Respond to Information About Meat Consumption Risks
Friday, November 7, 2025 at 1:25 PM–1:45 PM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Advertising & marketing communications
Submission Type
Research / Academic Abstract
Primary Contact
Rebecca Pottage, University of Waterloo
Presenters
Rebecca Pottage, University of Waterloo
Authors
Rebecca Pottage, University of Waterloo
Dr. Jennifer Lynes, University of Waterloo
Dr. Sadaf Mollaei, University of Guelph
Promoting Digital Mental Health Services: A Systematic Literature Review
Friday, November 7, 2025 at 1:25 PM–1:45 PM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Research / Academic Abstract
Primary Contact
Dr Alexander Campbell, Australian Catholic University
Presenters
A/Professor Sameer Deshpande, Social Marketing @ Griffith
Dr Alexander Campbell, Australian Catholic University
Dr Yen Do, Australian Catholic Univeristy
Authors
Dr Alexander Campbell, Australian Catholic University
Dr Yen Do, Australian Catholic University
Dr Mai Nguyen, Griffith University
Dr Vindhya Nettikumara
A/Professor Sameer Deshpande, Social Marketing @ Griffith
Dr Jonathan King, We Lysn
Dr Haroon Maseeh, Griffith University
Dr Charles Jebarajakirthyactions, Sunway
Sustainable fashion, are you feeling it?Exploring emotions in sustainable fashion
Friday, November 7, 2025 at 1:25 PM–1:45 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Climate action, environmental and species protection
Submission Type
Research / Academic Abstract
Primary Contact
Irene Garnelo Gómez, IQS and Universitat Ramon Llull
Presenters
Anastasiya Saraeva, Henley Business School, University of Reading, UK
Authors
Anastasiya Saraeva, Henley Business School, University of Reading, UK
Ecological Commitment and Gender in Sustainable Fashion Consumption
Friday, November 7, 2025 at 1:50 PM–2:10 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Interdisciplinary and cross-sector action
Submission Type
Research / Academic Abstract
Primary Contact
María D. De-Juan-Vigaray, University of Alicante
Presenters
Li Qin, Fairleigh Dickinson University, NY, USA
María D. De-Juan-Vigaray
Authors
Li Qin, Department of Accounting, Taxation, Law, and Information Systems, Silberman College of Business, Fairleigh Dickinson University, NY, USA
Empowering Young Adults to Embrace a Plant-Based Diet through Marketing
Friday, November 7, 2025 at 1:50 PM–2:10 PM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Jennifer Cakir, The Hague University of Applied Sciences
Presenters
Jennifer Cakir, The Hague University of Applied Sciences
Dr. Machteld van Lieshout, The Hague University of Applied Sciences
Wendy Scholtes - Bos, The Hague University of Applied Sciences
Authors
Jennifer Cakir, The Hague University of Applied Sciences
Wendy Scholtes - Bos, The Hague University of Applied Sciences
Dr. Machteld van Lieshout, The Hague University of Applied Sciences
Self-care as a key to healthy, inclusive and equitable living
Friday, November 7, 2025 at 1:50 PM–2:10 PM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Silva Nemeš, MSc, National Institute of Public Health of the Republic of Slovenia
Presenters
Silva Nemeš, MSc, National Institute of Public Health of the Republic of Slovenia
Authors
Silva Nemeš, MSc, National Institute of Public Health of the Republic of Slovenia
Assist. Prof. Jerneja Farkaš - Lainščak, PhD, National Institute of Public Health of the Republic of Slovenia, General Hospital Murska Sobota
Uniting Global Efforts for the Advancement of Social Marketing
Friday, November 7, 2025 at 2:05 PM–2:50 PM CET
Salón de Actos – Aulario II
Primary Contact
—
Presenters
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Authors
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Framing environmental messaging: what works?
Friday, November 7, 2025 at 2:15 PM–2:35 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Advertising & marketing communications
Submission Type
Research / Academic Abstract
Primary Contact
Dr. Jennifer Lynes, University of Waterloo
Presenters
Dr. Jennifer Lynes, University of Waterloo
Authors
Dr. Jennifer Lynes, University of Waterloo
Rebecca Pottage, University of Waterloo
Infiltrating culture to change eating behaviours in Tunisia
Friday, November 7, 2025 at 2:15 PM–2:35 PM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Lea Bertrand, Ogilvy Consulting Paris
Presenters
Benoit De Fleurian, Ogilvy Consulting Paris
Authors
Benoit De Fleurian, Ogilvy Consulting Paris
Insect-based food: what is Brazilians' perception?
Friday, November 7, 2025 at 2:15 PM–2:35 PM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Research / Academic Abstract
Primary Contact
Oliva M. D. Martins, Transdisciplinary Research Center in Education and Development, based in Instituto Politécnico de Bragança
Presenters
Oliva M. D. Martins, Transdisciplinary Research Center in Education and Development, based in Instituto Politécnico de Bragança
Adriana de Fatima Valente Bastos, Instituto Federal de Pernambuco (IFPE), Campus Igarassu, 53659-899, Pernambuco, Brazil
Authors
Oliva M. D. Martins, Instituto Politécnico de Bragança and Transdisciplinary Research Center in Education and Development, Instituto Politécnico de Bragança
Adriana de Fatima Valente Bastos, Instituto Federal de Pernambuco (IFPE), Campus Igarassu, 53659-899, Pernambuco, Brazil
Ceres Grehs Beck, IFPB - Instituto Federal da Paraíba (IFPB), Campus João Pessoa, 58015-020, Paraíba, Brazil
Rocsana Bucea-Manea-Țoniș, Doctoral School, National University of Physical Education and Sport, Bucharest, Romania.
E-waste Escape Plan: Social Marketing Paths to Landfill-Free E-Waste
Friday, November 7, 2025 at 2:40 PM–3:00 PM CET
Ernest Lluch - Faculty of Economics
Proposed Conference Track
Theories and methods
Submission Type
Research / Academic Abstract
Primary Contact
Yue Xi, Social Marketing @ Griffith and Griffith University
Presenters
Yue Xi, Social Marketing @ Griffith and Griffith University
Authors
Yue Xi, Social Marketing @ Griffith and Griffith University
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Julia Carins, PhD, Griffith University
Carina Roemer, Social Marketing @ Griffith
Jeawon Kim, United Nations Climate Technology Centre and Network
From Evidence to Scale: The Digital Expansion of SBI
Friday, November 7, 2025 at 2:40 PM–3:00 PM CET
Seminario 3 - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract
Primary Contact
Angela Rizzo, AB InBev Foundation
Presenters
Angela Rizzo, AB InBev Foundation
Dr. Tom Achoki, MD, PhD, AB InBev Foundation
Authors
Angela Rizzo, AB InBev Foundation
Elena Cardenas Vargas
Leandro Piquet
Josephine Tshabalala
Dr. Tom Achoki, MD, PhD, AB InBev Foundation
Promoting adolescents’ healthy eating habits: The Tuscany Living Lab experience
Friday, November 7, 2025 at 2:40 PM–3:00 PM CET
Vicens Vives - Faculty of Economics
Proposed Conference Track
Health and wellbeing
Submission Type
Practice / Case Study Abstract