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World Social Marketing Conference 2025

The Art of Framing: Crafting sustainability messages that resonate

Friday, November 7, 2025 at 11:05 AM–12:05 PM CET
Salón de Actos – Aulario II

Primary Contact

Sadaf Mollaei, University of Guelph

Presenters

Dr. Sadaf Mollaei, University of Guelph
Rebecca Pottage, University of Waterloo
Dr. Jennifer Lynes, University of Waterloo

Authors

Sadaf Mollaei, University of Guelph
Rebecca Pottage, University of Waterloo
Dr. Jennifer Lynes, University of Waterloo
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