World Social Marketing Conference 2025
ChatGPT as a Partner in Social Marketing Creative Production
Seminario 1 - Faculty of Economics
Programme Listing
Discover how generative AI can turbo-charge social-marketing creativity. In this hands-on interactive session, you will team up to refine a brief, prompt ChatGPT (and a specialist “Marketing GPT”), and leave with ready-to-deploy taglines, visuals, and a reusable prompt kit—plus a checklist for vetting accuracy, inclusivity, and behavioural rigour. Perfect for practitioners seeking practical AI skills, ethics in practice, and instant campaign assets.
Presenters
Marco Bardus, University of Birmingham
Authors
Marco Bardus, University of Birmingham
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Jeff French, Strategic Social Marketing/iSMA
Agnes Helmes-Guizon, Université Grenoble Alpes
W. Douglas Evans, The George Washington University
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