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World Social Marketing Conference 2025

Social marketing for social inclusion: mapping challenges and opportunities

Wednesday, November 5, 2025 at 4:00 PM–4:45 PM CET add to calendar
Salon de Grados - Faculty of Economics
Programme Listing

This session aims to create a space for exploring how social marketing can advance social inclusion. It draws on a range of experiences covering different groups and contexts (e.g. caregivers and neurodiversity, disabilities, employees, youth, education, refugees etc). It will provide an update of the Inclusive Social Marketing Interest Group work to date and invite participants to engage in a mapping exercise to identify what it means to adopt an inclusive model of social marketing and the implications for social change. We will reflect on the role of the Inclusive Social Marketing Interest Group and opportunities for collaboration.

Presenters

Nadina Luca, School for Business and Society, University of York, and ESMA
Angela Makris, University of South Florida (USF) College of Public Health
Chrystyna Misiewicz, Kozminski University

Authors

Nadina Luca, School for Business and Society, University of York
Angela Makris, University of South Florida (USF) College of Public Health
Dr Hannah Roberts, Hitch Marketing
Rola Mahasneh, Faculty of Business and Law, University of Wollongong, NSW, Australia
Chrystyna Misiewicz, Kozminski University
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