World Social Marketing Conference 2025

This session aims to create a space for exploring how social marketing can advance social inclusion. It draws on a range of experiences covering different groups and contexts (e.g. caregivers and neurodiversity, disabilities, employees, youth, education, refugees etc). It will provide an update of the Inclusive Social Marketing Interest Group work to date and invite participants to engage in a mapping exercise to identify what it means to adopt an inclusive model of social marketing and the implications for social change. We will reflect on the role of the Inclusive Social Marketing Interest Group and opportunities for collaboration.